After starting my career in Market Research with Research International and Inra Germany, I founded an empirically based Brand Consultancy (Mobile in Mobile/wissenswert) together with partners. From there it took me into McKinsey’s Marketing Practice as Practice Specialist. In order to apply all experience gathered in real corporate live, I moved to Mazda Motor Europe to grow a 2 FTE Market Research Team into a Marketing Strategy & Services team of 10 FTE. Later on I took over responsibility for setting up the global Marketing Strategy & Services team at Mazda HQ and for the global Brand Management. Further fueled with those experiences, I started supporting the different Strategieagentur in Berlin on their gorilla client Volkswagen Group in Germany and North America.
In addition, I was instrumental in setting up different’s Munich offices. My role changed from freelance consultant to Expert Director Professional Services. With a Dachshund puppy entering my life in 2013, I was reducing time spend for biz traveling step-wise and finally, agreed to support Innocean as European Engagement Planning Director for Hyundai Motor Europe before being swallowed by Hyundai Motor Europe for one year as Interim Manager Brand & Communications. During this engagement I collaborated closely with one of Hyundai’s agencies: Signition Holding. They then started doing projects with me, before offering me a job as Chief Strategy Officer. After one year in this role I became Partner. In 2023 we have sold Signition to an Investor. And after a hand-over phase of 9 months, I left to re-start as freelance consultant in Feb 2024.
My mantra is “ich mache einfach” in its German double meaning. I am married, no kids, one Dachshund and love to spent time with mother nature. In order not to completely crash the “short” of this bio, I would like to ask you to check my LinkedIn-profile for my skill profile.
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