I have worked in Strategy Consulting for Bain & Co, then Marketing & Brand Management, Post-Graduate Design Education and more recently within the ecosystem of Italian Innovative Start-Ups.
With a Graduate degree in Economics from ESSEC Business School and a Master in Business Design from Domus Academy, I have developed a strong conviction that to create meaningful and viable businesses, we must combine a deep empathy for one’s customers with actionable insights from small & big data and a solid business strategy. As a Brand Innovation Strategist and Business Designer, my goal is to help my clients align their Brand Strategy with their Business strategy, making their Brand a core strategic asset.
I regularly teach in various international universities about the continuous evolution of consumers values, innovative brand strategies and business models adapted by fashion, luxury or lifestyle players.
I am part of Angels 4 Women, the first Italian business angel association focusing on women-led start-ups, and I mentor start-ups in their seed development stages.
I currently leave in Milan where you can contact me if you have projects where business strategy needs alignment with brand strategy.
Umbrex independent consultants are available where you need them – in all major markets and every global region.