Marie-Pierre Schickel

Marie-Pierre Schickel - Member Profile

Milan, Italy

Bain & Co
Club Méditerranée
Domus Academy

I have worked in Strategy Consulting for Bain & Co, then Marketing & Brand Management, Post-Graduate Design Education and more recently within the ecosystem of Italian Innovative Start-Ups.

With a Graduate degree in Economics from ESSEC Business School and a Master in Business Design from Domus Academy, I have developed a strong conviction that to create meaningful and viable businesses, we must combine a deep empathy for one’s customers with actionable insights from small & big data and a solid business strategy. As a Brand Innovation Strategist and Business Designer, my goal is to help my clients align their Brand Strategy with their Business strategy, making their Brand a core strategic asset.

I regularly teach in various international universities about the continuous evolution of consumers values, innovative brand strategies and business models adapted by fashion, luxury or lifestyle players.

I am part of Angels 4 Women, the first Italian business angel association focusing on women-led start-ups, and I mentor start-ups in their seed development stages.

I currently leave in Milan where you can contact me if you have projects where business strategy needs alignment with brand strategy.

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