Feifei Hu is a value-creation operator and transformation leader with 15+ years of experience driving revenue growth, operational excellence, and digital innovation across global consumer, media, and technology companies. She has led large-scale carve-outs, built new digital businesses, and delivered significant cost savings through automation, labor optimization, vendor rationalization, and operating model redesign.
Feifei most recently served as Vice President of Global Business Transformation at Warner Bros. Discovery, where she led operating model development and TSA design for a ~$40B separation, modernized enterprise tech governance, rationalized global vendor agreements, and scaled AI-enabled automation initiatives.
Prior to WBD, she was KFC’s Global Head of Channel Development & Innovation at Yum! Brands, leading digital expansion across ~150 markets and 30,000+ restaurants and deploying eCommerce, CRM, kiosk, dynamic pricing, and voice AI solutions that improved labor efficiency, service speed, and digital sales mix. She previously held senior business development roles at WarnerMedia and Disney, driving content distribution growth, launching new digital/IoT/AR product lines, and monetizing IP across global platforms.
Feifei began her career as a Senior Business Analyst at McKinsey & Company. She holds an MBA from Harvard Business School and a BS in Industrial & Operations Engineering from the University of Michigan. She partners with clients as an independent consultant and fractional executive on operating model design, business transformation, digital/AI strategy, and commercial growth initiatives.
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