Julie Counts is a retail and consumer expert with deep experience across the full ecosystem—from brick-and-mortar and e-commerce to DTC and Fortune 500 strategy. She spent five years in McKinsey’s Detroit and Los Angeles offices as part of the Retail & Consumer Practice, following earlier roles at Gilt Groupe and Toys “R” Us. Today, she leads Counts Consulting, her boutique firm that partners with high-growth startups and established billion-dollar companies alike, helping them unlock growth, sharpen strategy, and navigate complex market shifts.
Umbrex independent consultants are available where you need them – in all major markets and every global region.
