Chris Alff is a go-to-market executive and former Bain & Company consultant with 15+ post-consulting years of experience building, transforming, and leading commercial organizations. He has served as Chief Revenue Officer of two PE-backed companies, most recently leading a $170M P&L and 190-person commercial organization at Arrive (ParkMobile/EasyPark Group), and previously at Inhabit, a $350M property technology platform where he led GTM through a successful sponsor-to-sponsor exit. His career spans revenue leadership, sales operations, and full-funnel commercial ownership at companies including Corpay, Payscale, Angi, and ServiceSource (now Concentrix).
Chris specializes in go-to-market transformation: redesigning sales organizations, building revenue operations functions from scratch, overhauling compensation and territory models, and implementing the processes and infrastructure needed to scale businesses from $30M to $100M+. He has deep experience in post-merger integration of go-to-market teams, having integrated acquired sales organizations at both Arrive and Inhabit across multiple transactions. His consulting foundation at Bain combined with hands-on operating experience makes him equally effective diagnosing GTM problems and executing the fix.
Chris holds an MBA from Harvard Business School and a BS in Electrical Engineering from the United States Military Academy at West Point. He is based in Nashville, TN.
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