John Thorneycroft is an experienced executive and advisor who has recently launched an independent consultancy practice in the Amsterdam area. He was a generalist at McKinsey Netherlands for 5 years, before joining BT plc in the UK, where he led numerous major strategic and commercial product departments till 2016.
Since then John has led strategic redesign and portfolio change at two tech scaleups. John specializes in crafting practical, deliverable, underpinned B2B strategies and driving through properly prioritized change.
He lives near the city of Alkmaar with his wife and four children, and would be happy to collaborate on projects focusing on practical strategic change or B2B product management in the Netherlands.
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