Barry has spent his career at agencies, consultancies and innovative companies building digital projects, new businesses and innovation capabilities. He worked as the Chief Product Officer at Oroton, driving a digitally-led turnaround of a heritage fashion brand. He spent 4 years at McKinsey building new ventures, digital products and agile innovation capabilities for clients in banking, insurance, sports and drama streaming, plastics recycling, gold mining, telco and public sector. Prior to that he worked in UX design and product strategy for startups and agencies.
He leads MXA with Rishni Ratnam, a boutique digital strategy consultancy that serves Australian government departments, regulated industries and sustainability projects.
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