Cheryl Lim Tan is a brand builder and strategist who works with innovative brands to develop their unique brand identity, connect with consumers and deliver products and services they love. She has 15+ years of experience in e-commerce, fashion, beauty, retail, digital media and other lifestyle sectors and has supported multiple functions such as strategy, digital marketing, business analytics and social media. She recently worked with Netflix star Marie Kondo to spearhead the launch of her e-commerce and media brand, KonMari. Prior to that, Cheryl held several strategy and marketing roles at Stella & Dot and Walmart.com, and worked with consumer and retail brands as a McKinsey consultant both in Palo Alto and Dubai.
She currently runs her own consulting business and resides in the San Francisco Bay Area with her husband and two daughters. She is on the board of Minno, a Christian children’s streaming media company. Cheryl would love to collaborate on projects involving marketing and product strategy.
Umbrex independent consultants are available where you need them – in all major markets and every global region.