Brad focuses on transforming sales and marketing in private-equity owned mid-market software businesses that require rapid performance improvement. He plays both a consultative role, creating and driving the transformation plan as well as taking on interim CRO or senior sales leadership roles. Sweet spots include role and territory redesign, talent assessment and recruiting, and value selling methodology.
Brad’s early career background in private equity portfolio operations (Berkshire Partners) and strategy consulting (Bain & Company) have provided him with the strategic vision and a pragmatic “get it done” approach. After Berkshire Partners, Brad served as the President of Tealeaf by Acoustic, CRO of Access Information, and General Manager of Harris Broadcast’s media software business.
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