Strategy and transformation consultant with 10+ years across consulting, e-commerce, and investment advisory. Former Engagement Manager at McKinsey, advising governments, financial institutions, and multinationals on growth, digital transformation, and organizational effectiveness. Key work includes a 15-year provincial growth strategy for Vietnamese government, doubling account openings at a retail bank, redesigning customer journeys for a global insurer, and delivering C-level L&D programs.
At Shopee Vietnam’s start-up phase, built and led the PMO to triple user engagement, cut CAC by 54%, and scale categories 3x through brand partnerships and digital campaigns. INSEAD MBA with global, multilingual background.
Umbrex independent consultants are available where you need them – in all major markets and every global region.
