Blog

  Susan Meier was recently interviewed on the Expert Insight Interview where she shared her expertise in brand strategy building. The world is rapidly changing, and many things are being disrupted or reinvented. While various activities are paused at the moment, it’s the perfect time to reflect on your business and brand. It is the […]

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A few workshops that look awesome. I’d do all of these if I had the time. The Marketing Seminar:  “An Akimbo workshop for marketers who want to grow.” Registration for the next session starts September 15. Also check out the other workshops run by Akimbo, founded by Seth Godin. Building a Second Brain: “Helping people save […]

  On his weekly podcast, Powering Prosperity Weekly, Indranil Ghosh explores how we can build a more sustainable world through business. In issue 17, he interviews Christian van Maaren, Founder of Excess Materials Exchange, on how the idea of a Circular Economy was born, the benefits, and what is holding back the adoption of this […]

  Duygu Cibik shares an article that identifies the key factors that can help you find an efficient and effective customer success manager. What is the right customer success manager (CSM) profile? This is another question that CEOs and other executives raise often. Clearly, desired CSM profile depends on your expectations from CSMs tied to […]

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  Amy Giddon shares insight gained on social media through an App developed by her company that was designed to improve the social media experience by cultivating a better connection.  We created Daily Haloha to be a positive collective experience of reflection and connection. At a time when connections are frayed and our spirits dampened, […]

  Mohannad H. Gomaa shares succinct recommendations from leading practices on developing a continuity plan for a supply chain.  Key thoughts and advice to update your current Supply Chain Continuity Plan (SCCP) Business Impact Analysis: External Suppliers and Customers: Send questionnaires to your 1xxx+ suppliers and service providers to see how their operations are adjusting […]

  Karen Barth explains why the majority of consumer products and corporate transformations fail due to cognitive biases.  Why do 80% of the 30,000 consumer products launched each year and 70% of corporate transformations fail? Often business leaders are blinded by cognitive biases, which seriously affect their decision-making – and, as a result, the revenues […]

  Barry Horwitz shares a recent post on how to deal with the current crisis and benefit from the disruption. “A crisis is a terrible thing to waste.” — Stanford economist Paul Romer Yesterday afternoon, I logged into what must be my 150th Zoom conference. What was once an occasional event has turned into a […]

  From her company blog, Nora Ghaoui shares a two-part series that examines the strategy statements of large companies and explains why strategy writing often results in generic statements. By the time a large company has finished its strategic planning cycle, it ends up with strategy statements that could apply to any company. The same […]

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Last Friday I shared tips on what to put in an email when you respond to project opportunities – either a direct client inquiry or with an intermediary. You can view the recording of the webinar here and download the slides here.

  Eli Diament’s company has recently released a comprehensive report on how the current pandemic has affected business, including  a summary of findings from their national survey of Americans, executives, business owners and business decision makers. Azurite Consulting recently surveyed 3,500 Americans , in partnership with PeakProsperity.com –  to capture a unique view of COVID-19’s […]

Umbrex is pleased to welcome Marcia Spitalney Nuffer with BlueShor.  Marcia Nuffer spent 21 years at McKinsey. For roughly the first half, Marcia was a strategy consultant focused on helping organizations realize their business goals through organizational change and leadership development. In 2003, Marcia became McKinsey’s Chief Learning Officer. In this role, Marcia was responsible […]