In this article, Nora Ghaoui explores the ability of AI to write a strategy. Three years ago, I asked if large companies all had the same strategy. Perhaps their strategies all sounded the same because managers picked up the same ideas from MBAs and consultants, or because they hired the same copywriters. Last month, a […]

Linsly Donnelly takes a step forward into the world of positive media with this article that shares links to positive and empowering resources. As a mom of a  girl sandwiched between two strong personality brothers, it’s a priority for us to encourage our daughter to maintain her own voice and carry her own definition of […]

Umbrex is pleased to welcome Sabrina Boesch. Sabrina spent 4 years working at Bain & Co., focussing primarily on financial services. She left Bain to join a fast growing FinTech in Dusseldorf focussing on expanding a newly founded business division. Her passion for business development and e-commerce led her to take over the German market […]

In this article, Dan Markovitz explores what makes a company a healthy one. What is a healthy person? We can argue over specific metrics, but we’d all agree that we have to account for physical as well as mental/emotional health. What is a healthy organization? As with individuals, there will be disagreement over metrics, but […]

David Edelman shares an article that explains why sometimes waiting for perfect marketing data can stop progress in creating a better customer experience. As I work with more CMO’s who are wading into broader responsibilities for driving company-wide customer experience programs, I am finding that many are slowing down because they feel they lack good […]

If innovation has become a word that is met with a lack of enthusiasm, this article from Kaihan Krippendorff may inject fresh inspiration and motivation. People talk about innovation a lot… but often in the conversation around innovation, there isn’t an innovation strategy. If there’s a semblance of an innovation strategy, it’s not often clearly […]

Brittany Blackamore shares her strategy on how to achieve New Year’s resolutions.  I love New Year’s resolutions. While some people find most resolutions silly and unachievable, I have experienced a very high success rate of achieving my resolutions, once I learned to make my goals realistic and measurable. When making resolutions to improve, whether at […]

In this article, Carlo Palmieri explores what the key drivers are in organizational re-design.  Are “Customers” and “Innovation” the driving forces behind Organisational Re-Design? Here is a short and very interesting case study on this topic. IAG, one of the largest insurance companies in Australia, has recently announced a new organizational structure. The new structure […]

Anubhav Raina shares one post in a series of three that identifies key tactics to improve your organisation’s ability to negotiate and influence negotiations. If you have a good idea about your counterparty’s personal narrative & a good sense of how you could expand the pie for yourself, it’s time to work through the actual […]

Elias Mazzawi shares a company post that outlines three strategies to achieve cross-OpCo revenue synergy. There are 3 core approaches to cross-OpCo revenue synergy: cross-sell, client management synergy and proposition synergy. Most organisations pick a hybrid.  Strategy is typically straightforward to define; implementation requires activity across organisational boundaries, and can present cultural and operational challenges. […]

Umbrex is pleased to welcome Kristine Simonsen with VelocitySquad. Kristine is a forward-thinking Digital Business Leader with +10 years of experience and a proven track record in accelerating and building businesses and products that challenge status quo. She brings a unique combination of strategic acumen, creative thinking and effective execution. Built +5 Digital ventures and […]


Mark Ledden shares a podcast where he is interviewed on how to change problematic behavior.  Mike Merrill:  Hi, I’m Mike Merrill. And I’m here with Kenning partner, Mark. Ledden.  Mark Ledden: Mike. Good to talk to you today. Mike: Today we’re talking about four steps for changing problematic behaviors. Do you want to describe what […]