Blog

Umbrex is pleased to welcome Paul Vatistas with Powning Ltd. With more than 30 years of experience, Paul has worked for such companies as McKinsey & Co., Morgan Stanley, News Corporation (parent of Fox, Star TV, and HarperCollins), Hays PLC, Quinstreet.com, and Haig Barrett Partners. He now lives in Sussex in the UK with his family, […]

TAGS: B2B, Strategy

Marja Fox shares key tips on building strategy. In a previous post, I laid out the signs that your small- or medium-sized business might be ready for a new strategy. Those signs include evidence that your current strategy may not function well to define your choices and align your organization but also outward triggers that […]

What if a futurist could answer questions posed by CSOs? The following article shared by Kaihan Krippendorff reveals the answers to ten questions asked of renowned futurist Faith Popcorn. Earlier this month, The Outthinker Strategy Network hosted futurist Faith Popcorn as a roundtable guest. Faith joined our community of chief strategy officers and executives to […]

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Tim Worboys explains how a leading insurtech company managed to be successful amid declining global economic conditions.  Hippo, a leading US insurtech company, announced yesterday that they had raised $150M in a Series E round, valuing the business at $1.5B post fundraising. As the global economic conditions continue to prove challenging due to the ongoing […]

Tineke Keesmaat explains why talking is often better than sending an email when it comes to communicating and leading your team.  Research shows that over 90% of leaders still rely on emails to engage with teams. While email is useful, if you want to be an inspiring leader you need to actually talk with your […]

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Yanay Zohar uncovers how a radical shift towards transparency can change current culture and shares the new rules of play adopted by two visionary leaders. Most of us would agree that transparency is a good thing.Yet somehow, not only did we get used to its glaring absence at work, but most people would even find […]

Robert Tas shares key tips on how to personalize the customer journey. Today we constantly see the importance of customer experience and personalization at the top of CMOs’ agendas; yet I am stunned by our lack of progress. In a recent study conducted by Pega and the CMO Council, Predicting Routes to Revenue, less than […]

Robbie Kellman Baxter provides an interview with Michael Brito, who managed The Economist’s group subscription business.  Much of the conversation around news media subscriptions has been about going direct to consumer. But sometimes these strategies include a little B2B or even B2B2C by partnering with businesses to see organizations can expand their reach and build […]

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Susan Meier was recently interviewed on the Blogger Genius Podcast where she explains “how to brand like an expert and the mistakes to avoid in 2022. Susan Meier: Thank you so much, Jillian, it’s great to be here. Thanks for having me. Jillian Leslie: So, you are a branding expert. How did you become one? […]

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Eli Diament from Azurite Consulting shares an invaluable article on the seven rules of thumb to unleash the value of primary data and supercharge your B2B survey research insight. “Is your research provider consistently delivering high-quality respondents, insightful results, and thought leadership? Does it generate the information you need to answer your client’s most pressing […]

Morten Stilling shares a podcast from his series Lifting Construction. In this episode, Michael Moran from digital construction consultancy Telos Systems explains how he, together with three client companies, has successfully laid the foundation to benchmark construction project performance, identify potential improvements, digitize, and lift performance to the highest level of performance.   Access the […]

Martin Pergler shares an article that explains why it’s time for governments to start properly risk managing their COVID-19 crisis response. Colleen M. Flood FRSC, FCAHS, is the Director of the Centre for Health Law, Policy and Ethics and University Research Chair at the University of Ottawa. Martin Pergler is Principal at Balanced Risk Strategies, […]