Storytelling may be a current buzzword but that doesn’t belittle the efficacy of telling a good story. Andrew McKee shares his company’s approach to spinning a good yarn for a slide deck. Biotech’s flameout,” “bloodbath,” “thousands of layoffs.” We’ve all heard it, and we’re in it. Whether you’re at a company looking to build alignment […]

Umbrex is pleased to welcome Austin Riggs. Austin describes his practice : I am a strategy consultant with over 10 years strategy and operations experience. In addition to my expertise in growth strategy, M&A, and strategic planning, I have deep experience in new business launches and social innovation. My industry expertise covers financial services, technology, […]

Stephen Wunker shares an article published in Forbes that explains how a company researching dementia found an innovative approach that yields insightful results. Dementia can be devastating for people and families. One of the most dreaded medical conditions is, sadly, also one of the most common, with more than 10% of US adults over age […]

Umbrex is pleased to welcome Jan Starrsjö with Jan Starrsjö Advisory. Jan Starrsjö spent 7 years with McKinsey in the Scandinavian office and 1 year in Los Angeles, CA, USA. The work included corporate strategy, profit improvement programs, sales effectiveness, and product development. Since then, Jan has spent 23 years with PostNord holding senior executive […]


Barry Horwitz explains how to improve team communication, relationship, and productivity. Have you heard about the “Two Pizza Rule?” It was introduced by Jeff Bezos in the early days of Amazon. The idea: every internal team should be small enough that it can be fed with just two pizzas. Beyond that, Bezos believed, the group […]

Shelli Baltman shares an article on exploring how to unlock the creative potential of the next generation of innovators. Our mission at The Idea Suite is to unlock the creative potential of people and businesses through innovation – but that mission goes beyond just business, and the day to day work of our company. We […]


Geoff Wilson shares an evergreen article and a sharp reminder on the problem of rolling out an uninspiring strategic plan and what you can do about it.  The possibilities are endless.  Some might say that the sole purpose is to “enhance shareholder value.”  I’d argue that this old trope is no longer the gold standard.  […]

Robyn Bolton shares an article designed to identify the business you’re in. What business are you in?” How do you answer this all-too-common question? Do you name the company you work for? The industry you’re in? The function you perform? Bad news, your business isn’t defined by the company, the industry, and even your function. […]

In this article, Hari Sripathi asks if growing globally is the right move for your business. Companies, in particular, those headquartered in large domestic markets such as the US, China and India, often tend to wonder out loud why, if at all, it is necessary to grow globally? While it is definitely appealing to build […]

In this article, Anastasia Ksenofontova explains why studying both the relationship and transactional insights of your B2B customers is the first step in establishing customer success.  In the B2B world, salespeople are traditionally the only reliable source of information about customers. Conversely, salespeople consider the marketing function to be out of touch with reality. Product […]


Robbie Kellman Baxter shares an article on a surprising subscription offered by BMW. BMW Group recently announced a subscription to heated seats subscriptions. The offering is available in several markets, including the UK, Germany, New Zealand, and South Africa although not the US, yet. According to the Verge, other subscription offerings on offer will include […]

Rob Ristagno shares an article and podcast where he interviews Joseph Fung, a serial entrepreneur, who has a passion for corporate social responsibility (CSR) and diversity, equity, and inclusion (DEI) and offers a definition that goes beyond current thinking and identifies benefits of embracing both. Joseph Fung is a serial entrepreneur who already had a […]