Blog

In this article, Tirrell Payton shares why simplifying the features in a product is a smart step in both design and sales. The product was falling under its own weight. It was bloated and didn’t really solve a key problem for the customer. I talked to the lead product manager about some of the issues […]

Rahul Bhargava shares the story of David Reynolds and how it relates to the study of intrapersonal intelligence. It is important to determine a person’s intelligence at the early stage of life. In doing so, they can receive proper guidance to achieve success in their respective fields. To enhance the intelligence we possess, intrapersonal intelligence […]

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In this article, Nora Ghaoui explores the ability of AI to write a strategy. Three years ago, I asked if large companies all had the same strategy. Perhaps their strategies all sounded the same because managers picked up the same ideas from MBAs and consultants, or because they hired the same copywriters. Last month, a […]

Linsly Donnelly takes a step forward into the world of positive media with this article that shares links to positive and empowering resources. As a mom of a  girl sandwiched between two strong personality brothers, it’s a priority for us to encourage our daughter to maintain her own voice and carry her own definition of […]

Umbrex is pleased to welcome Sabrina Boesch. Sabrina spent 4 years working at Bain & Co., focussing primarily on financial services. She left Bain to join a fast growing FinTech in Dusseldorf focussing on expanding a newly founded business division. Her passion for business development and e-commerce led her to take over the German market […]

In this article, Dan Markovitz explores what makes a company a healthy one. What is a healthy person? We can argue over specific metrics, but we’d all agree that we have to account for physical as well as mental/emotional health. What is a healthy organization? As with individuals, there will be disagreement over metrics, but […]

David Edelman shares an article that explains why sometimes waiting for perfect marketing data can stop progress in creating a better customer experience. As I work with more CMO’s who are wading into broader responsibilities for driving company-wide customer experience programs, I am finding that many are slowing down because they feel they lack good […]

If innovation has become a word that is met with a lack of enthusiasm, this article from Kaihan Krippendorff may inject fresh inspiration and motivation. People talk about innovation a lot… but often in the conversation around innovation, there isn’t an innovation strategy. If there’s a semblance of an innovation strategy, it’s not often clearly […]

Brittany Blackamore shares her strategy on how to achieve New Year’s resolutions.  I love New Year’s resolutions. While some people find most resolutions silly and unachievable, I have experienced a very high success rate of achieving my resolutions, once I learned to make my goals realistic and measurable. When making resolutions to improve, whether at […]

In this article, Carlo Palmieri explores what the key drivers are in organizational re-design.  Are “Customers” and “Innovation” the driving forces behind Organisational Re-Design? Here is a short and very interesting case study on this topic. IAG, one of the largest insurance companies in Australia, has recently announced a new organizational structure. The new structure […]

Anubhav Raina shares one post in a series of three that identifies key tactics to improve your organisation’s ability to negotiate and influence negotiations. If you have a good idea about your counterparty’s personal narrative & a good sense of how you could expand the pie for yourself, it’s time to work through the actual […]

Elias Mazzawi shares a company post that outlines three strategies to achieve cross-OpCo revenue synergy. There are 3 core approaches to cross-OpCo revenue synergy: cross-sell, client management synergy and proposition synergy. Most organisations pick a hybrid.  Strategy is typically straightforward to define; implementation requires activity across organisational boundaries, and can present cultural and operational challenges. […]