
Stefan Salzer shares emerging trends and insights on the digital transformation of B2B retail and wholesale. As B2B retail and wholesale undergo significant transformation, driven by digital innovation and changing customer expectations, industry leaders are embracing new strategies to stay competitive. The focus is shifting from traditional, transaction-based models to a more customer-centric approach that […]

Umbrex is pleased to welcome Mauricio Arguelles. Mauricio has over 15 years of experience as a strategy consultant, both externally and internally, and has worked globally with companies such as McKinsey, Deloitte, Qbic (a boutique consultancy founded by former McKinsey partners), Pemex, SANS Institute, and Beiersdorf AG. He is skilled in strategy, mergers and acquisitions […]

Umbrex is pleased to welcome Franklyn Nnakwue. Franklyn is a healthcare and technology consultant with deep expertise in digital health, payer, provider, AI-driven innovation, and strategic problem-solving. He previously worked as a Consultant at BCG, where he co-developed AI solutions for healthcare and aviation clients, and as a Senior Manager at Oscar Health, optimizing P&L, […]

Valerie Scheer shares a case study on the design and rollout of performance management system. Design and Rollout of Performance Management System The Project Our client, a private sector client in the UAE, ran performance reviews purely based on their line manager’s feedback. They wanted to change to a more holistic approach based on feedback […]

Umbrex is pleased to welcome Dorian Koch with Koch Delta. Dorian is a former VC-backed founder and CEO known for transforming strategic visions into high-impact solutions. As the founder of MedKitDoc, he built a 30-person team from scratch, raised over $7 million, and leveraged connected medical devices—such as stethoscopes—to reduce hospital admissions for elderly patients […]

Umbrex is pleased to welcome Deepa Rajagopalan. Deepa was most recently Chief Product and Strategy Officer at Viridian Therapeutics. She joined Viridian to lead New Product and Portfolio Development in 2021. In this capacity she led corporate and portfolio strategy, corporate development, new product planning and drug device combination product development for a portfolio of […]

Umbrex is pleased to welcome Larissa Mark. Larissa is an independent consultant working with purpose-driven organizations. She spent 5 years at McKinsey where she led client projects across the sustainability, global health, economic development, and organizational planning topics. She has worked across private and public sectors to help organizations reach their impact goals. Her journey […]

Odin Mühlenbein explains how conscious tinkering with AI offers a flexible and responsible way to embrace innovation The pace of AI adoption can leave many organizations feeling overwhelmed when it comes to ambitious digital transformation projects. Testing a different approach to AI – called “conscious tinkering” – creates a low-stakes space for teams to experiment. […]

Ashwin Sathe shares a short post on gaming partnerships. 🎮 Why do gaming partnerships matter, and how do you measure success? Gaming audiences—millennials, Gen Z, and Gen Alpha—are transforming how brands engage with their customers. But for many companies, navigating this space and evaluating the right metrics can feel overwhelming. If you’re curious about how […]

Heiko Schickel reviews the shift from push and pull to engagement marketing and points out the common errors made. As push and pull marketing are increasingly failing to create sustainable impact in the digital era, establishing, building and maintaining relationships with users should move into the centre of interest of marketers. Which implications does the […]

Umbrex is pleased to welcome Nicolas Leeuw with AFONN Consulting. Nicolas is an experienced ex-McKinsey Consultants with more than 20 years’ professional experience in PMO, PMI, performance improvement, cost cutting and transformation across a range of sectors including B2B services. Nicolas started his consulting career at Mercer Management Consulting in Paris where he worked for […]

Umbrex is pleased to welcome Tom Razoux Schultz with Razoux Consulting. A summary of Tom’s experience follows. “Passionate about unlocking the potential of Digital, Analytics and AI, I leverage my cross-disciplinary expertise in Medicine, Business, and Data Science to solve complex challenges. My strong analytical, problem-solving, and leadership skills are fueled by an intrinsic motivation […]