Bad days happen. This chapter gives you a calm playbook for what to do the moment something goes wrong, how to preserve coverage and coordinate defense (especially for cyber), and how to run renewals, audits, and mid-term changes so everything stays boring and predictable. Copy the checklists—use them verbatim.
A). Rule Zero: Slow is smooth, smooth is fast
- Breathe. Don’t email apologies or speculate on fault.
- Call your broker (or carrier hotline) and say, “We need to discuss a potential claim.”
- Preserve evidence (see Section C).
- Open an incident log with times, actions, and names.
B). Notice & coverage preservation (what carriers expect)
- Report early. For claims-made lines (E&O, Cyber, EPLI), report claims and also circumstances you reasonably expect might lead to claims. Early notice anchors coverage to the current policy year and retro date.
- Notify via the contract path. Use the email/portal in your policy. Copy your broker. Keep the auto-acknowledgement.
- Include the basics: policy number, named insured, date/time, parties, a short factual summary, relevant contracts/COIs, and any deadlines (e.g., demand letter due date).
- Do not: admit liability, agree to settlements, or make voluntary payments (those can void coverage).
- Tender to others when appropriate: If you’re Additional Insured on a client’s GL or have an indemnity, ask your broker to tender the claim to the counterparty’s carrier, too.
- Diary all notice/time bars (e.g., “report within 60 days,” “suit within 2 years”). Missed deadlines = coverage fights.
Pro tip: Use “notice of circumstance” when a client threatens litigation or you uncover a serious error—even before a formal claim.
C). Evidence, privilege & communications hygiene
- Legal hold: Suspend deletion, preserve emails, chats, logs, backups, device images.
- Privilege: For E&O/Cyber/EPLI, let panel counsel / breach coach direct sensitive fact-finding; mark those communications “Privileged & Confidential—Attorney Work Product.”
- One voice: Assign a single spokesperson for the client and for internal comms.
- No hot takes: Avoid adjectives like “negligent,” “breach,” or “fault” in casual emails/Slack.
D). Line-by-line: How claims typically run
1) Professional Liability (E&O)
- Trigger: Demand letter, service of suit, arbitration notice, or written accusation of negligent services.
- First steps: Immediate notice; send contracts, SOWs, change orders, project emails/meeting notes, deliverables.
- Defense: Carrier appoints panel counsel; ask for your preferred firm if allowed (or a panel exception).
- Settlement: Understand the hammer clause and consent-to-settle rules before you negotiate.
2) General Liability (GL)
- Trigger: Bodily injury/property damage (e.g., attendee trips at your workshop).
- First steps: Incident report, photos, witness names, venue contract; notice to your GL and the venue/client if they’re AI.
- Defense: Usually outside limits; expect a field adjuster if injury is serious.
3) Cyber (first-party + third-party)
- Trigger: Suspected account compromise, ransomware, lost device with PII/PHI, vendor breach implicating your data.
- First steps: Use the breach hotline on your policy. The carrier will assign breach coach (legal), forensics, and PR.
- Containment: Isolate affected systems, preserve volatile data, validate backups (don’t start restores without forensics’ guidance).
- Regulatory/notification: Breach coach determines if you must notify regulators/individuals and manages timing and content.
- Funds transfer/social engineering: Immediately contact your bank’s fraud unit to attempt a recall; file FBI IC3; then notify the Crime or Cyber carrier per policy.
4) EPLI (employment practices)
- Trigger: Demand letter/EEOC charge alleging discrimination, harassment, retaliation, or wrongful termination.
- First steps: Notify carrier; forward the charge; don’t respond substantively before counsel review.
- Defense: Panel EPLI counsel; preserve HR docs, handbook, training logs, complaint intake.
5) Workers’ Compensation
- Trigger: Work-related injury or illness.
- First steps: Ensure employee gets care; file a First Report of Injury per state; notify carrier within stated time.
- Program: Use network providers when required; implement a return-to-work plan.
6) Crime / Fidelity
- Trigger: Employee theft, forged checks, ACH fraud, social engineering loss.
- First steps: Notify bank, secure records, file police report if required by the policy, then notify the carrier; follow any call-back verification requirements.
E). Cyber incident quick playbook (first 72 hours)
0–2 hours
- Isolate affected accounts/endpoints; revoke tokens; force password resets with MFA.
- Call carrier hotline; get breach coach + forensics assigned.
- Start the incident log; enact legal hold.
2–24 hours
- Forensics triage; scope systems, data touched, dwell time.
- Brief internal leaders on facts only; stop public statements.
- If funds transfer: contact bank(s) and FBI IC3, then insurer.
24–72 hours
- Confirm threat eradication & backup integrity; begin restoration with forensics’ sign-off.
- Draft stakeholder comms under counsel; PR plan ready if notifications required.
- Set cadence for updates (e.g., 2x/day until stable).
Decisions to expect: paying ransom (legal/OFAC considerations), regulator timelines, vendor notifications, and whether to rotate creds/keys enterprise-wide.
F). Managing vendors, forensics & PR (without chaos)
- Use panels where possible (pre-negotiated rates). If you must go off-panel, seek written consent.
- Define SOWs with clear deliverables (forensic images, IOCs, timeline, final report).
- Coordinate messaging: breach coach vets all external statements and client comms.
- Track hours & invoices; retainers often apply to retentions/SIRs—confirm in writing.
G). After the dust settles: learn, fix, document
- Post-incident review (30–60 minutes): what happened, root cause, what we changed (MFA, backups, training, contract clause).
- Document fixes; your broker will use them to negotiate better renewals.
- Update your playbooks and risk register.
H). Renewals without drama (a rhythm you can reuse)
Suggested timeline
- T-120 to T-90: Strategy call with broker: exposure changes, big client asks, desired limits/retentions, target markets.
- T-75: Update data pack (revenue by industry, services mix, payroll/employee states, subcontractor COIs, cyber controls). Request loss runs from carriers.
- T-60: Markets approached (admitted + programs; E&S if needed).
- T-30: Side-by-side quotes with form comparisons (see Chapter 6 grid); negotiate endorsements, retro dates, social engineering limits, hammer clause.
- T-15: Bind; clear subjectivities (signed apps, payment/finance, control evidence).
- T-10: COIs and endorsement copies ready for client portals; update the compliance pack.
Best practices
- Marketing discipline: Re-market thoughtfully—switch when you improve controls, add exposures, or the market softens; don’t churn yearly without reason.
- Leverage improvements: Convert control upgrades (MFA, encryption, training) and contract hygiene into coverage gains or credits.
- Harmonize retro dates across claims-made lines; never reset them casually.
- Right-size limits: Let client requirements and defense-inside realities guide limit choices; use excess selectively.
I). Audits & mid-term changes (no surprises)
Premium audits (GL / WC / sometimes BOP)
- What auditors want: payroll by class/state (WC), gross sales (GL), 941s/W-2s, subcontractor 1099 totals and COIs.
- Before audit: Reconcile payroll by class; gather COIs for all subs (or you’ll be charged as if payroll).
- After audit: Review classifications and auditor estimates; dispute in writing if wrong.
Mid-term endorsements to file promptly
- New states (WC 3.A / 3.C), offices, or DBAs/entities.
- New services (ensure E&O “professional services” still fits).
- New client insurance demands (AI/P&N/Waiver, dedicated limits, named project).
- Significant revenue shifts (up or down) or hiring sprees.
J). Your one-page annual insurance calendar
Monthly
- Collect subcontractor COIs; onboard/offboard access (systems & vendors).
- Check device compliance (MFA, encryption, EDR active).
Quarterly
- Contract clause review: AI/P&N/Waiver/limits in new MSAs/SOWs.
- Test backups and document restores; phishing drill results.
Semi-annual
- Exposure refresh with broker (revenue mix, client concentration, new geos).
- COI refresh for top clients and landlords.
Renewal cycle (T-120 → T-10)
- Follow the timeline in Section H.
Event-driven
- New state/entity/DBA, major client, new service line, M&A: notify broker within 10 business days.
K). Checklists (print these)
1) First Notice Kit (any line)
- Policy numbers + claim inbox/portal links
- Broker contacts (producer + service; after-hours)
- Standard notice template (facts only)
- Copy of relevant contracts/COIs
- Incident log template
2) Cyber 72-Hour Checklist
- Isolate accounts/endpoints; force resets with MFA
- Carrier hotline called; breach coach + forensics engaged
- Legal hold issued; log preservation
- Bank/FBI IC3 (if funds transfer)
- Stakeholder script reviewed by counsel
- Backup validation + forensics sign-off to restore
3) Renewal Data Pack
- Revenue by industry/service; top-client %; projections
- Employee count by state; subs %; COIs collected
- Loss runs 5 years; claim narratives + fixes
- Cyber controls evidence (MFA, EDR, encryption, backups)
- Current policies (dec pages, retro dates), required endorsements
L). Common pitfalls (fast cures)
- Late notice → Report early, even as a circumstance.
- Admitting fault / voluntary payments → Let counsel and the carrier handle communications and settlement.
- Resetting retro dates → Insist on prior acts; buy tail if you wind down.
- COIs without endorsements → Include endorsement copies or numbers with COIs.
- Missing DBAs/entities → Align all policy Named Insureds with your corporate reality.
- No HNOA while people drive → Add it now; umbrella to follow form.