A guide to more than 80 strategy concepts for use in strategic planning
The Umbrex Field Guide to Strategy Concepts is a detailed handbook to the most popular and useful concepts in strategic planning.
For each concept, you will find:
- Definition and overview
- Key components
- Situations for which the concept is particularly well suited
- Practical application (step by step instructions on how to apply the concept in real-life)
- Benefits to using this concept in strategic planning
- Further reading
You can click the list of concepts on the left to browse through the different models.
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Additional Resource:
For a detailed, step-by-step guide to strategy development, see the Umbrex Strategic Planning Playbook.
List of Concepts:
Table of Contents
- Adaptive Strategy
- Blue Economy Model
- Brand Strategy
- Business Ecosystems
- Business Transformation Strategy
- Capability Building
- Co-Creation Strategy
- Competence-Based Strategy
- Competitive Dynamics
- Competitive Intelligence
- Co-opetition
- Core Competencies
- Corporate Culture Strategy
- Corporate Governance
- Corporate Social Responsibility
- Corporate Venturing
- Cost Leadership Strategy
- Crisis Management Strategy
- Cross-Cultural Strategy
- Cross-Selling Strategy
- Customer Advocacy Strategy
- Customer-Centric Strategy
- Customer Retention Strategies
- Data-Driven Strategy
- Demand Chain Management
- Differentiation Strategy
- Digital Marketing and Transformation
- Disruptive Innovation
- Dynamic Capabilities
- Dynamic Strategic Planning
- Ecosystem Strategy
- Emergent Strategy
- Employee Engagement Strategies
- Environmental Strategy
- Ethical Leadership
- Ethical Sourcing Strategy
- Exit Strategies
- Experience Economy
- Franchising Strategy
- Functional Level Strategy
- Global Sourcing Strategy
- Geographic Segmentation
- Global Expansion Strategy
- Global Strategy
- Growth Hacking
- Hypercompetition
- Influence Strategies
- Innovation Ecosystems
- Innovation Leadership Strategy
- Integration Strategy
- Intelligence Strategies
- Knowledge Management
- Lean Strategy
- Localization Strategy
- Market Dominance Strategy
- Market Entry and Penetration Strategy
- Market Positioning
- Market Shaping
- Mass Customization
- Mergers and Acquisitions Strategy
- Multi-Domestic Strategy
- Multi-Sided Platforms
- Negotiation Strategy
- Network Effects
- Open Innovation
- Operational Excellence Strategy
- Organizational Agility
- Organizational Design
- Organizational Learning Strategy
- Outsourcing Strategy
- Platform Strategy
- Product Differentiation Strategy
- Resource Scarcity Strategy
- Reverse Innovation
- Risk Diversification Strategy
- Stakeholder Engagement Strategy
- Stakeholder Theory
- Strategic Agility
- Strategic Drift
- Strategic Experimentation
- Strategic Resilience
- Strategic Thinking
- Sustainable Competitive Advantage
- Transnational Strategy
- Triple Bottom Line
- Value Innovation
- Value-Based Pricing Strategy