A step-by-step guide to conducting thorough PESTEL Analyses
A PESTEL analysis provides a framework to analyze the macro-environmental factors affecting an industry and the companies operating within it. PESTEL stands for:
Political
Economic
Social
Technological
Environmental
Legal
Umbrex has developed this playbook to guide you through the process. It includes a list of detailed questions for each of the six areas, as well as examples of a PESTEL Analysis on fictitious companies.
In this playbook you'll learn:
SECTION 1: Introduction and background of PESTEL Analysis
SECTION 2: Detailed Questions
2.1 Political
2.2 Economic
2.3 Social
2.4 Technological
2.5 Environmental
2.6 Legal
SECTION 3: PESTEL Analyses Examples
Request the Umbrex PESTEL Analysis Playbook
The resource will be made available in two formats: PDF, or an epub file you can add to your e-reader.