A PESTEL analysis provides a framework to analyze the macro-environmental factors affecting an industry and the companies operating within it. PESTEL stands for:
Political
Economic
Social
Technological
Environmental
Legal
Umbrex has developed this playbook to guide you through conducting PESTEL Analyses. It includes a list of detailed questions for each of the six areas, as well as examples of a PESTEL Analysis on fictitious companies.
Request the Umbrex PESTEL Analysis Playbook
