B2B Survey Question Bank

B2B Survey Question Bank

This document provides a comprehensive list of B2B survey questions that might be used when writing, fielding and analyzing B2B surveys on behalf of private equity clients for due diligence and corporate clients for all types of market research. This survey question bank includes all the categories of questions used in B2B surveys.

Request the Umbrex B2B Survey Question Bank Playbook

The Umbrex B2B Survey Question Bank - vertical

The playbook includes:

  • Introduction
  • 1. Use Cases
  • 2. Question Categories
  • 3. Question Types
  • 4. Question Bank
    • 4.1 Level of Awareness
    • 4.2 Rank Ordering of Buying Criteria
    • 4.3 Satisfaction and Loyalty
    • 4.4 Frequency and Usage
    • 4.5 Perception and Opinion
    • 4.6 Behavioral
    • 4.7 Demographic
    • 4.8 Preference
    • 4.9 Net Promoter Score (NPS)
    • 4.10 Expectations and Desires
    • 4.11 Price Sensitivity
    • 4.12 Product Evaluation
    • 4.13 Future Intent
    • 4.14 Experience and Journey
    • 4.15 Company Evaluation
    • 4.16 Barriers and Drivers
  • 5. Example B2B Survey
  • 6. List of Fictitious Companies