Regulatory Consulting at BGR Group

Overview

BGR Group is one of Washington’s largest and longest-running bipartisan lobbying and public-relations firms, founded in 1991 by former White House aides Ed Rogers and Haley Barbour (joined by Lanny Griffith), with offices in Washington, London, Beijing, and Austin. It ranks among the top three highest-earning lobbying firms in the country (306 clients and roughly $20.8 million in disclosed 2026 lobbying revenue), and it has moved decisively into AI-specific advocacy work: publishing ‘The 2025 Federal AI Landscape,’ explicitly listing artificial intelligence among its named State and Local Advocacy policy issue areas alongside infrastructure and cybersecurity, and — in April 2026 — partnering with Tunnl, an audience-intelligence platform, to bring AI-powered targeting and measurement directly into its advocacy and communications offering. That combination of AI-focused policy advisory and AI-powered advocacy tooling makes BGR a genuine, if underappreciated, player in how AI policy actually gets shaped and communicated in Washington.

AI-Focused Regulatory Work

BGR’s April 2026 partnership with Tunnl is a telling signal of where large bipartisan lobbying shops are headed: rather than simply advising clients on AI policy, BGR is embedding AI directly into its own advocacy machinery. The Tunnl partnership integrates AI-powered audience intelligence into BGR’s advocacy offering, folding research, targeting, and campaign execution into a single workflow so the firm can run more precise, coordinated advocacy campaigns across federal, state, and local environments — in effect, using AI to shape how AI policy (and every other issue) gets advocated for. On the substantive-policy side, BGR’s ‘The 2025 Federal AI Landscape’ piece tracks how artificial intelligence moved to the top of the federal agenda ‘from the West Wing to Capitol Hill,’ and its State and Local Advocacy practice explicitly names AI as one of the complex policy areas — alongside infrastructure, cybersecurity, and health care — where it runs multi-state advocacy campaigns as Democratic- and Republican-led states take divergent regulatory approaches. BGR’s broader client base gives this AI work real reach: the firm represents clients across defense, health and life sciences, and technology, and recently signed the University of Pennsylvania for federal advocacy on higher-education and research appropriations, illustrating how AI-adjacent research funding fights now run through the same bipartisan advocacy infrastructure as more traditional policy fights. For a directory reader, BGR represents the top tier of bipartisan lobbying shops now treating AI as both a policy portfolio to be managed and a technology to be deployed — a dual role few government-affairs firms in this directory have made as explicit.

Notable AI Policy Work

• Partnered with Tunnl (April 2026) to integrate AI-powered audience intelligence into its bipartisan advocacy and communications offering, unifying research, targeting, and campaign execution.
• Published ‘The 2025 Federal AI Landscape,’ tracking how artificial intelligence became a top federal policy priority across the White House and Congress.
• Names artificial intelligence explicitly as a State and Local Advocacy policy issue area, running multi-state AI-related advocacy campaigns as states take divergent regulatory approaches.
• Ranks among the top three highest-earning U.S. lobbying firms (306 clients, ~$20.8M in disclosed 2026 revenue), with a client base spanning defense, health and life sciences, and technology.
• Formed Advocus Partners, an umbrella company combining BGR with seven other advocacy shops (federal/state lobbying, polling, messaging, grassroots) with combined revenue of roughly $205 million.

Thought Leadership

1. BGR Group Partners with Tunnl to Advance AI-Powered Advocacy
   Announces BGR’s integration of AI-powered audience intelligence into its bipartisan advocacy and communications offering.
2. The 2025 Federal AI Landscape
   BGR’s tracking of AI’s rise to the top of the federal policy agenda, from the White House to Capitol Hill.
3. State and Local Advocacy Expertise
   Details BGR’s multi-state advocacy practice, which explicitly names artificial intelligence among its core policy issue areas.

Clients

306 clients in 2026 (OpenSecrets); ~$20.8M in disclosed 2026 lobbying revenue, ranking among the top three highest-earning U.S. lobbying firms. Client base spans defense contractors, health and life sciences, technology, foreign governments, and universities (e.g., the University of Pennsylvania). Part of Advocus Partners.