Regulatory Consulting at AI Now Institute (NYU)

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Created by Rohan Shah. Rohan is an Umbrex Consulting Fellow and a college student at the University of Pennsylvania majoring in Philosophy, Politics, and Economics, expected graduation in 2029. Rohan plans to pursue a career in consulting after graduation.

Name of the Consulting Firm AI Now Institute (NYU)
HQ Location New York, New York,United States
Size Small (40+)
Website https://ainowinstitute.org

Overview

AI Now is a research institute that exists, in its own words, to challenge the current trajectory of AI and bring it in line with the public interest. Led by co-EDs Amba Kak and Sarah Myers West — both former senior AI advisors at the FTC — it focuses on algorithmic accountability, concentrated corporate power, and the political economy of AI.

AI-Focused Regulatory Work

AI Now punches well above its size because its leaders have been inside the regulator’s chair: Kak and Myers West both served in the FTC’s Office of Policy Planning, and Kak was named to TIME’s 2024 list of the most influential people in AI. That combination of policy fluency and structural critique — focusing on power and political economy rather than just model behavior — makes AI Now one of the sharpest accountability-oriented voices in the field.

Notable AI Policy Work

  • Published ‘Artificial Power: AI Now 2025 Landscape’ (June 2025), a flagship report reframing AI policy around concentrated market power and the handful of firms dominating the frontier-model market.
  • Deep work on algorithmic accountability in the public sector — how governments use (and should govern) automated decision systems.
  • Notably declines funding from the corporate donors whose practices its work examines, reinforcing its independence.

Thought Leadership

  1. Artificial Power: AI Now 2025 Landscape
    ‘Artificial Power: AI Now 2025 Landscape’ — the institute’s flagship report reframing AI policy around concentrated corporate power.
  2. Sarah Myers West — AI Action Summit keynote (Paris, 2025)
    Co-ED Sarah Myers West’s 2025 AI Action Summit keynote on bringing AI’s trajectory in line with the public interest.

Clients

Academic think tank; policy-facing AI work