Umbrex, a global community of independent management consultants with prior experience at top-tier firms, is pleased to welcome our newest member, Rafiaa Ben Abid. Rafiaa has several years of experience in Sales and International Business Development, followed by a strong track record as a consultant with McKinsey supporting clients across the consumer goods, luxury, energy, and tech sectors. She works with executive teams and business unit leaders on global market expansion, commercial performance, and go-to-market execution, bringing hands-on expertise in delivering measurable growth across multi-country environments.
Originally from Tunisia, Rafiaa now lives in Madrid. She has traveled to more than 70 countries and enjoys cooking, running, climbing, and practicing yoga.
Rafiaa is happy to collaborate on projects involving international B2B growth and sales acceleration.