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Welcoming New Member Kathy Hines

Blog

Welcoming New Member Kathy Hines

Umbrex is pleased to welcome Kathy Hines with Blu Moon. As the founder and chief marketing officer of Blu Moon Ltd, I lead a consultancy that helps brands achieve cultural relevance, strategy, breakthrough marketing, purpose, digital, e-commerce, inclusion, and overall brand elevation.

With over 25 years of experience in brand leadership and consultancy, Blu Moon founders have worked with internationally renowned brands such as Nike, North Face, John Deere, and Eastman, as well as agencies and consultancies including Bain and Company and WPP.

I am passionate about inspiring teams, pushing purpose-driven marketing and business results, and enabling brands to become better and more compassionate versions of themselves.

I have been recognized as one of the top diversity leaders by Diversity MBA Magazine, and I have a consistent track record of promotions, transformational business impact, and loyal teams that follow me when I transition. I hold an MBA from Wharton with a focus on marketing and strategy, and I am fluent in Spanish, English, and Italian.