Umbrex is pleased to welcome George Bryson with Startup Field Guide. George is a McKinsey trained growth strategist where he served clients out of McKinsey’s Silicon Valley Accelerator, San Francisco and Dallas. He also led knowledge initiatives in e-commerce, CRM and B2B sales.
After McKinsey, George led a merchandising strategy initiative at Target Corporation, and then joined the strategy team of the Wonderful Company and led projects on the company’s acquisition of FIJI Water. At FIJI Water, George led market development and operations across a number of markets including Canada, Caribbean, South America, Middle East, and India.
Since then, George has started and led multiple startups and has most recently led investor relations at SKU, the leading CPG accelerator. He lives in Austin, Texas with his wife and children, and is currently focused on consulting to emerging brands to fuel their growth, fundraising, and paths to exit.
He is also developing a practice focused on business building, turnarounds, and growth operations for investors, private equity groups, and venture studios.