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New Business Ventures and Strange Oaths


New Business Ventures and Strange Oaths

Alonzo Page is launching a new website for his marketing consultancy serving startups and growth-stage companies. 

Where Conviction Meets Creativity: Introducing Strange Oaths

I’m excited to share my newest venture: Strange Oaths, a marketing consultancy focused on custom, GTM advisory. After a fulfilling tenure leading Consumer Strategy and Insights at Peloton, I’ve decided it’s time to channel my expertise in a new way to help businesses thrive.

🚀 Why I Started Strange Oaths:

Peloton grew from less than 500K subs in 2018 to more than 3M in 2023. My role in this tremendous growth story focused on using data to make informed decisions about who our customers should be, how to speak to them authentically, and how to keep them coming back for more. After leading dozens of market research projects and eventually leading a team to do the same, I recognized that our success, the level of impact we could create, was intrinsically tied to our ability to answer the right questions at the right time. Strange Oaths carries this forward in its commitment to strategic inquiry and data analysis that challenges existing assumptions and leads to actionable insights.

🎯 What We Offer:

Market Research: custom deep dives into market dynamics (surveys, focus groups, in-depth interviews, etc.)

Target Audience Definition: pinpointing and understanding your ideal customers

Product Positioning: determining the space your product will occupy in consumers’ minds

Pricing Models: Crafting pricing strategies that maximize profit and market share

Opportunity Analysis (TAM): Identifying and quantifying market opportunities

Consumer Segmentation: Segmenting customers for targeted marketing

Brand Tracking: Monitoring brand health and performance

🤝 Let’s Collaborate:

I’m excited to work with businesses and entrepreneurs who are looking for a strategic partner to help them grow. If you’re interested in learning more about Strange Oaths, or if you know someone who might be, please feel free to reach out to

Let’s explore how we can drive growth together!


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