DC Jayasundera explains how business service companies benefit from transforming the business model to a platform architecture.
Does your organization provide or monitor distributed assets (e.g., smoke sensors, cameras, access control systems) at commercial or industrial properties?
Or do you oversee a mobile service crew? If yes, then you could capture “deep digital” value by transforming the business model to a platform architecture – a platform that connects
- a) devices, with b) customers, c) users (i.e., end-users, beneficiaries), and d)service crew.
The following are some of the important takeaways from a hands-on, accelerated, three-phased approach that transformed a business services company in 18 months.
Phase 1: Uncovering Functionality for New Sources of Revenue and Cost Savings (2–3 Months)
Strategy & Value Discovery:
To understand market needs, the team traveled across the region to observe diverse customers. Structured customer discovery sessions engaging business leaders, service crew, and end users surfaced the potential new uses and benefits of a platform model.
Conversations also uncovered pain points and identified product features that would make a difference in users’ intimate experience. As the first phase concluded, team had identified and
quantified distinct value levers that would be operationalized by a platform.
Open the article, Unlocking ‘Deep Digital’ Value:Transforming a Business Service Company Through Platform Innovation, through G.Drive.