Chad Baures shares a short post and links to a comprehensive guide on accessing Amazon Marketing Cloud data without a SQL developer and his free book download, Paid Search: The Seven Fundamentals.
For people who run Amazon Ads campaigns …
If you didn’t know, you can now pull Amazon Marketing Cloud data yourself — no SQL developer required. AI tools like Claude and ChatGPT can write the queries for you.
I’ve put together a guide on using AMC to build Lifetime Value (LTV) and Path to Purchase (attribution) data-driven bid multipliers at the product level. After years of working with Amazon advertisers, this may be the single most powerful tool I’ve found for maximizing profitable ad spend.
The short version:
Amazon’s default last-click reporting systematically misvalues your campaigns. AMC lets you see the full picture — which campaigns actually create demand, what your customers are really worth over time, and when each click is worth more or less throughout the year. The guide walks through the three analyses, how they combine into a bid strategy, and includes a practical guide for running them yourself using AI tools (no SQL experience required).
Read the full guide here: https://lnkd.in/gMwAte9T
Enjoy. Let me know if you have questions.
Also, if you haven’t downloaded my book yet it can be found here for free: https://lnkd.in/gzCdPDc6