AI Art – or Is It?

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AI Art – or Is It?

Doug Knight Salt Lake City, UT MBA, Case Western Reserve U BCG IBM Catapult Change Management
Thought Leadership

Doug Knight shares thoughts on the use of AI to create “art”. 

I love AI, but not for art.

More music is released today in a single day than was released in the entire year of 1989.

Since 2022, more than 15 billion AI-generated images have been produced — ~34 million per day.

We are living in an era of creative gluttony—a world overflowing with songs, images, and videos generated faster than anyone can meaningfully consume them. AI has opened the floodgates of production, but with that abundance comes a kind of creative inflation. When everything can be made instantly, the value of what is made well begins to erode. My concern isn’t that AI will replace artists, but that it will dilute art itself—flooding the cultural landscape with derivatives while making it harder for authentic, human expression to stand out.

There are places where AI truly enhances creativity. In architecture and industrial design, for example, AI tools can iterate thousands of structural or aesthetic options, optimize for sustainability, and help designers reach insights that might have taken months before. Here, technology elevates craft—it’s a partner in precision and possibility.

But in more interpretive and emotional arts—like music, illustration, or storytelling—the cost is higher. The human flaws that make a song soulful or a sketch expressive can’t easily be replicated by algorithms. The artistry of a guitarist or painter involves tension, imperfection, and risk—all of which may vanish when creativity becomes prompt-based.

My hope is for a counter-movement—a renewed appreciation for the human touch in art. Just as vinyl resurged after digital streaming, I believe “human-made” art will gain new meaning in a world saturated with synthetic creativity. AI can aid design and amplify innovation, but we must guard the sacred space where art remains personal, imperfect, and deeply human.

Curious where you see the line between AI-assisted design and true artistry?

 

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