A comprehensive guide for conducting a diagnostic of a company's product management operations
Written by a McKinsey alum, the Umbrex Product Management Diagnostic Guide includes:
- Data Requests: Information to gather before starting the diagnostic
- Diagnostic Checklists: Five checklists to make sure you cover everything
- Interview Guides: Questions to ask the Chief Product Officer, Product Managers, Engineering Lead, Head of Marketing, Chief Financial Officer, and Head of Customer Support
- Scorecards: Scorecards for rating 22 aspects of product management
The Product Management Diagnostic Guide includes:
Introduction
Section 1: Data Request
Section 2: Diagnostic Checklists
- Product Discovery
- Product Development
- Product Roadmap
- Product Delivery
- Product Analytics
Section 3: Interview Guides
- Chief Product Officer (CPO) or Head of Product
- Product Managers
- Engineering Lead or Chief Technology Officer (CTO)
- Chief Marketing Officer (CMO) or Head of Marketing
- Chief Financial Officer (CFO) or Head of Finance
- Head of Customer Support
Section 4: Scorecards
- PRODUCT DISCOVERY:
- Product Strategy
- Market Analysis
- Idea Management
- Stakeholder Mapping
- PRODUCT DEVELOPMENT:
- Results
- Pricing/Revenue Modeling
- Design Thinking
- Product Specifications
- Success Measurements
- Sustainability
- Compliance
- PRODUCT ROADMAP:
- Business Goals
- Product Prioritization
- Clarity, Communication, and Responsiveness
- PRODUCT DELIVERY:
- Project Management
- Lifecycle Management
- Agile Methodology
- Technology
- User Experience
- PRODUCT ANALYTICS:
- Customer Feedback
- Data Analytics
- Testing and Iteration
Request the Product Management Diagnostic Guide
Bundle of 10 Diagnostic Guides
We also offer a bundled set of 10 diagnostic guides for analyzing different facets of an organization. Click here for the bundle.
