Episode: 409 |
Nina Froriep:
Video Marketing:


Nina Froriep

Video Marketing

Show Notes


Nina Froriep is a video producer and visual storyteller. Her company enables business coaches to grow their business with consistent and easy-to-implement video marketing, and today she shares her expertise on video content marketing for business.

Key points include:

  • 15:32: Finding a professional video editor
  • 17:28: Tips of doing a video series
  • 22:28: The impact of video posts
  • 25:20: What converts
  • 27:36: Equipment
  • 31:56: Posting frequency

Nina can be contacted through Linkedin or followed on Twitter @NinaFroriep.


One weekly email with bonus materials and summaries of each new episode:

Will Bachman 00:01
Hello, and welcome to Unleashed the show that explores how to thrive as an independent professional. I’m your host Will Bachman. And if you go to umbrex.com and click on that Unleashed tab, you can sign up for the weekly email let you know about all of the episodes of this daily show. I am very excited to be here today with Nina for reap, who helps coaches consultants, executives, market their services through video marketing. Nina, welcome to the show.

Nina Froriep 00:34
Thank you so much for having me, well look forward to this conversation.

Will Bachman 00:37
So first, we just give you an overview. So let’s say a coach wants to promote herself, get known establish some thought leadership, they’re working with you, what are you helping that person do?

Nina Froriep 00:52
So for the most part, and you know, everybody has a little bit of a different entry point. But basically what happens is, is that, as coaches as service providers, we are the product, we need to put ourselves out there on social media on our websites, to establish that trust that thought leadership, and and sort of, you know, help help people make a decision between five coaches, which one is the coach I’m going to work with. So where I help is, it’s many fold, but in a nutshell, is I help you position yourself as the likable expert, as a person that people want to be working with. And we do that with video, we do it with easy to implement video, and with consists of video, and those are sort of the two main things that I will, you know, will drum home until the cows come home. I’m Swiss, Swiss by birth. So the cows are very important to me. So basically, I do not focus on major, you know, equipment setups. And, you know, if you want to come in and geek out on the newest cameras and the lenses and whatever to use, I will happily refer you to a couple of my colleagues. That’s not my forte, I know enough to deal with it. But it’s not what I do do. And then the other thing is just if you’re not posting consistently, on social media, there’s no way for you to measure your success. And to measure whether it actually is if the videos are doing any good for you, and how you can adjust to make it work for you should it not work for you. So the consistency part is really important. And consistency. There’s so many levels of consistency is the consistency of showing up timely, but there’s our n and regularly, but there’s also the aspect of, you know, consistency within your brand. So, you know, that alone is that evening filling program. Okay,

Will Bachman 02:52
so what are what we’re talking primarily about posting to LinkedIn, right? In our case, yes, yeah. What are some of your the primary tips that you start people with, you know, just sort of level set so I’m interested in kind of duration of the video. And like, topic, format setting, what should they be wearing? You see some people doing these things in their car, or walking around the parking lot or something? Or some people will do it, you know, more sitting at their desk? So what are our like, what are some of the first things you start telling a client about? You know, the basics of this?

Nina Froriep 03:34
Yeah, I think the basics is just doing right. And and the other basic is to keep it simple, and to meet your clients where you will meet them when they get on a zoom with you. So if I’m looking for a coach to help me with my business to grow my business, or you know, I have I don’t know what it is that I need help with? Do I want a coach that is constantly running around and is in the car and in the parking lot? No. Right? So if you want I was I always tell my clients, the biggest compliment you can get is if somebody has watched a video of yours or several and gets on that first initial call that all important calls, you know hopefully have a hot lead or a warm lead become a somebody who considers buying from you. The biggest compliment you can get is Oh my god, you just your look or You sound just like you’re on your videos. That is what I want for you. So yes, there’s some people out there who will do some really cool videos where they’re walking around. But think of your audience where they’re meeting you and what their needs are. So for me, it’s like keep it super simple. Keep it such that you can execute it and you can execute it consistently. And all the fancy schmancy stuff. If you have nothing better to do or this becomes a hobby of yours, knock yourself out but not in the beginning. I want you just to get to a good video that you can actually use as for your other questions. It changes. So the answer is yes. But I would say the shorter the better. People have an attention span these days have apparently 2.7 seconds. So, you know, the ditch, ditch the graphic at the beginning and end with a little sound sound ding dong, you can put that at the end, if you must. But you know, the videos, you know, starts you’re talking boom, that’s it. And then so they start some studies I just looked at the other day, said that anything that’s longer than a minute has a chance of never being watched to the end.

Will Bachman 05:37
So you’re saying skip this, like, intro, little music logo? That kind of stuff? Just jump right into it with your face talking to the camera? Yeah, I mean, first, within the first second, you’re talking to the camera?

Nina Froriep 05:50
Absolutely. And I mean, I’m still old school and say my name first. I have a lot of clients who are ditching that even, and go right into the topic and introduce themselves at the end of the video for that exact reason.

Will Bachman 06:04
Okay, gotcha.

Nina Froriep 06:05
And you know, think think of the video in what environment is playing. If somebody is playing the video on your LinkedIn feed, they kind of see your name and your photo on there anyway. So no need to really say Hi, this is Nina with clockwise productions. I normally just say this is Nina, you know, but even that I could save myself and save it for the end. Okay, saving for the end. If you want to learn more, go visit my website, whatever the call to action. So that’s another thing is, you know, have your call to actions be you never, I will never let my clients get away with a video that does not have a call to action. And at the beginning, there’s always a big discussion or often a big discussion around, I don’t want to be salesy. And I always say, asking someone to engage with you in the comments by asking them a question that’s not being salesy. That’s just common sense. So if I’m going through the, the work, the pain the time to create a video, I want to make sure that people do something to engage, and I can get them into my orbit or into my into my ecosystem. So just a simple question at the end about the topic that you were just talking about. And, and a call to action of asking them to engage in your feed with that is, is really what you want, because that’s where you’re creating the videos for is to get engagement.

Will Bachman 07:26
Okay? What are some really good call to actions that you recommend? You know, is it like, sign up on my subscribe to something or answer a question below? or? Yeah,

Nina Froriep 07:37
one of the best of the above? Yeah, you want to have a, you want to have a nice balance. So, you know, it could be that you create videos that go with a lead magnet. So it could be you know, click on the link in the comments, and it’ll lead you know, to your best top tips of XYZ. It could be a quiz that you have, every once in a while, you know, not too often you could be a little bit more salesy and say I have, you know, a new, a new program coming up, I’m filling in your program, I have some slots opening up in my one on one. To find out more, click on the link below. But it could also be as simple as I mean, I always love the asking a succinct question. And then I’m having people engage with me, because the whole reason why I am on social media is to get people into my system and get them onto my email list. So I mean, that that should be your first and foremost target of being, especially if you’re on LinkedIn.

Will Bachman 08:41
Okay. So you mentioned terms of length, I think you said, you know, anything more than a minute, people may not listen to what so what’s the ideal length?

Nina Froriep 08:49
I mean, so I was having said that, you know, a minute is your ideal length, I find very few people hit that one minute length, including myself, I normally land somewhere 90 seconds to 120 seconds. I think there’s a there’s a differentiator between people. I think there’s there’s groups of there’s lurkers who want to learn from you without paying them watch a video to the end if they want to learn from you. There’s two people who just are sort of drive bys. And the drive bys, my SOS only lessons the first 30 seconds or so to sort of get a feel for you. And but the people who are serious about wanting to buy from you or are doing their homework, to see whom they want to engage with. They will stick stick it out and listen to the to the end, I think, but I think I mean, I know from my behavior and I always ask my clients, the consensus is that anything that is much longer than 90 seconds, people are even loath to even click on it because they’re kind of don’t even want to go go there. You know, so you you kind of don’t want to have to have to engage in a video that’s longer than two minutes that say

Will Bachman 09:58
what about So what I’ve heard is that the majority of people will watch LinkedIn videos with the sound turned off unless something really piques their interest. So, you know, if you’re just talking to the camera, they may never get any piece of your message.

Nina Froriep 10:15
Yeah, very true, very true. So at the default on LinkedIn is without sound on a video, that is just the default, you cannot change that. Number one, number 280 percent of all videos are being consumed on your on your iPhone, or on your smartphone, I should say. And of that another 85% without sound. So having Closed captioning is imperative. And there’s there’s ways of getting to closed captioning fairly quickly and easily without having to edit. You can upload a separate file, it’s called an SRT file to with your together with your video, and you get an SRT file from any transcription service. It’s it’s super quick, so there is no reason not to have closed captioning with your video on social media. Yeah.

Will Bachman 11:04
So I mean, just a couple transcription services that I’ve used for listeners would be rev.com re v calm. I’ve used that before. If you want a really high quality human transcription, it’s $1 a minute.

Nina Froriep 11:18
I find that not worth it, quite frankly. Yeah. Because you’re going to go in, you’re going to go in and change it any you know, you’re going to have to like my name. My last name. My company name is always missteps. misspelled because it’s clockwise productions as three words not as two. So either with otter.ai, for instance, it’s 10 bucks a month, and you get 6000 minutes of transcription. And SRT. I love rev if it needs to be something very specific, and you do want to have that human transcription. But for a video most likely not worth it.

Will Bachman 11:51
Yeah. So yeah, I use otter as well. That’s what we use for the transcripts of this show. So those of you who you know, who are listening who do occasionally want to listen to a trend, you know, read a transcript, to go to the website umbrex.com Unleashed tab, we have the transcripts for the shows there. And we use otter for those so they’re not perfect, don’t misspell a few words, but get the presents it for shorter video. I mean, it’s $1 a minute on Rev. But you know, it’s only gonna be like a couple bucks or something. So either way. So get the transcripts, and then you requested in the SRT format, you download that. And then when you upload your video, you can also just upload the SRT file. MTN has instructions on that. What is your tips to your clients about any other sort of titles or production value? I think you’re trying to get a balance of just at least just do the videos. So that could slow you down. But it does add a nice professional touch if you have you know, your name your you know, your hours. Yeah, yeah. So what do you what sort of tools do you recommend? Or what are your recommendations around just adding some titles or something to add it, you know, just pop it up a little bit on the production value?

Nina Froriep 13:01
Absolutely. So I mean, what was so what I teach my, so I have my clients that have are in two different camps, there’s two camp where it’s like, I’m kind of pretty nifty, I can figure this out myself. And then there’s a camp of like, do not even want to deal with any kind of editing those people I set up with an editor. And again, you can have you know, you can you can do bulk deals with people nowadays and get really reasonable pricing. If you don’t want to work with that, or

Will Bachman 13:25
what, what is a reasonable pricing, if you’re planning on getting videos on a, you know, relatively consistent basis, like, what are some reasonable rates to pay a video editor? would you would you say?

Nina Froriep 13:40
You know that, that’s sort of one of those questions that are that you can’t really answer. Well, there’s people who are happy with whatever they get on Upwork, which I would not touch with a 10 foot pole, foot pole. These are not editors, these are most a lot of I don’t want to, you know, be too generic about this. But a lot of people that you get on these, you know, inexpensive website platforms are not editors, they’re people who know how to use an editing software, but they’re not editors. And there’s people who are happy with that, and they’ll go with that. And that’s fine. I only work with professional editors that have actually learned their craft, and know how not only how to edit something or trim it, but also sort of know the ins and outs of visual storytelling. So it can go anywhere from you know, a five bucks an hour to 60 bucks an hour. But if I hire a 60 bucks an hour guy I know or gal I should say, I know that they’re going to have a really fast computer. So they’re going to make up for a lot of the time that I’m paying the kid that I’m paying peanuts to he’s going to have a peanut computer with probably bootleg software. So you know the I like establishing a workflow with somebody who’s a professional and they’ll make up for the money by By being fast, and by me not having to give them feed, like the editor I have now I don’t give them feedback anymore. We have an established routine, he knows what I want. He’s a professional editor, I give him raw material, I get back a finished video. And every once in a blue moon, I have something to change. And it mostly has to do nothing with his editing skill, but with me changing my mind about some content.

Will Bachman 15:21
And we’re, you know, if so, if you don’t like Upwork, or what, how do you recommend finding a high quality video editor?


Nina Froriep 15:32
so I mean, for In my case, I have been a filmmaker for 30 years, I have a very deep Rolodex. So and and I just ask around, quite frankly, I mean, that is I add, the editors that I hire are all exclusively by personal recommendation. And I’ve, I have a group of about four or five people that I now work with, and like to recommend, what my favorite is the one that that I keep for myself. And the others, I recommend that they’re all great, but you know, it’s also a personal preference of working. But you know, do your question earlier. I mean, there’s, there are apps like in shot, I have it on my phone, it works on Android and on iPhone. It’s it’s, there’s a free version of it. And then I think it’s like a lifetime 35 bucks investment. It’s a great, great little app, it trims really well, it gives you a lot of freedom. With the graphics, you can upload your logo, to put it like a little you know, video bug down here or up here. And it does what is called in shot, shot I n and then SC h o t s and h o t in shot like shooting. And you it works both on Android and I on iOS software on your own. And I actually teach teach my clients that the whole workflow that I teach them is on their phones.

Will Bachman 16:59
Got it? What do your thoughts around doing a series of videos sometimes you’ll see people on a be like, day seven of 30 days to better health and fitness or something or so they kind of tried to get people to subscribe or come back or or know that it’s just not a one off video. But oh, you know, here, we’re on day eight, day nine topic is this? What was your thoughts around that?

Nina Froriep 17:30
Yes or no. So it’s kind of in the planning, right. So if you if you know that you want to have a series, and let’s say you want to have that series up on YouTube, or in addition to having it on your social media, you can do that. But you know, I always say, people happen upon your content. There’s very few people that are lucky enough that there is you know, a group of that they have that kind of fan base that will actually say, oh, and now you know, Episode Number nine is coming out episode number 10. So in general, I like for people to keep their keep their videos as agnostic or as non non defined as possible and just really focus on the content. I the other day, I had somebody who was trying to explain the process. And they started each video with saying and keep in mind, we have a 2.7 seconds, timespan of people’s interest in the beginning where she was like, Okay, so this is, you know, section number two out of five and subsection number seven out of 20. And we’re going to talk about x today and I was like, holy crap, no one cares, right? Just talk about the frickin topic. It’s really important for you, for people to get the context of this topic, put a frickin slide up so they can see for themselves. But you know, we we tend to overthink our own content, we tend to over complicate. I mean, I I know that and I work with a lot of people who also, you know, come out of corporate, and now starting their heart project as a coach, and they have so much knowledge and it’s like, oh my god, no, we don’t need to impart all of our knowledge, we just need to impart what people actually need to move themselves forward. So series, you could solve it by for instance, keeping the video simple and not like for instance, I have the naked video series where the only thing naked is a video, I used to say welcome to Episode Three, four or five then I started having to look it up because I’m like, Oh my god, am I on 24? Or is it 25 then I would shoot the damn thing and decide that I wanted to put 25 before 24 now I was out of sequence. So I just stopped saying which episode I was on, but I put it as a graphic on the video because the graphics you can always go back and change

Will Bachman 19:55
right? Okay.

Nina Froriep 19:57
So I think where it is useful. I have one client, she has like five buckets of knowledge. And she created three videos for each knowledge bucket. There, I think it makes sense to say, okay, we’re talking about, you know, precise language around pitching for, you know, English speakers, non native English speakers. This is the first video in a series because she was actually building one video on top of the other. But that was sort of that’s sort of the exception to the rule.

Will Bachman 20:26
Okay? What are your tips around, once you’ve posted the video of how to engage with the, you know, with the comments, and so forth, so that all that investment that you’ve made in the video actually starts paying off,

Nina Froriep 20:45
you know, then that’s what you want to have a call to action, you wanna have a call to action at the end of the video, and of course, in your post, right, so, when you’re posting a video, please don’t post the transcript as well, you want to have a complimentary post. So either you’re talking about something in the post, and then are elaborating further in the video or the other way around, right. So you have a generic video, and you want to elaborate in the posts. And that’s actually the better way to do it. Because then you can do one video and elaborate five different ways, right? And so one video holds up for a couple of different posts. You just want to make sure that your engagement is as easy as possible. So and easy to answer question, an open ended question. And people love to engage and answer questions when when when they’ve invested your time to read a post or to watch a video. And then you ask a question like, I’m curious to hear what is your favorite editing app? I mean, that is a quick and easy answer that I can put into the comments without having to think too much. And yet, it shows me so much it shows me whether people are editing, whether if they are editing what they’re using. And it’s a great way for me to engage and continue the conversation, which is the whole reason why we’re doing this videos to begin with. Gotcha.

Will Bachman 22:13
What have you seen as the impact of starting video doing posting videos, in terms of business development? Have you? I’d be curious to see what kind of impact your clients have seen. Yeah,

Nina Froriep 22:28
so it multifold I think for the most part, when clients have never done video before, and they’re starting this video, what will happen is that a lot of people coming out of the Woodworks that were either lurking or are old clients. So the first thing they’ll do is sort of rekindle their existing network that will will now engage with them much easier, easier, because they feel emboldened to do so. Because now it’s no longer you know, written texts, written texts, written texts. Now, it’s like an actual person. I’ve had several clients get a job right off the bat. With the moment they started doing videos within the first week, just and not from strangers, but from people that were old clients that see you and go like, Oh my god, I used to love that Barbara, I used to love that IRAs. Now I’m seeing her She’s amazing. Let me give her a call or reach out right. Long term, it’s again, I think it’s a great different differentiator, if you sort of look along the the axes of how people, you know, sort of crawl up the ladder of you know, client engagement, once they get to the point where they know they have a problem they want to have solved. And that kind of clear on who can solve the problem for them. They might be looking at three or four different people to solve that problem for them, are they fishing around for solutions. And, you know, especially coaches, it’s such a crowded field. And there’s so many good coaches out there. So if you have that video content, where people can look at you, and say, I like that person, I think I could see myself working with him or her. It also is a self selection tool, you will get people into a call with you or signing up to talk to you that have basically self selected themselves by saying I like this person, whether you will like them, it’s a different story. But at least you will you will have a crowd of people that you’re attracting into your orbit that are most likely going to be your ideal clients much more so than when you only have the written word and, you know, images or stock stock images or stuff like that.

Will Bachman 24:46
Yeah. So we talked about kind of where to do it and it sounds like you’re doing it kind of in your office is the place to do it or do you have a particular I mean, we I think we said actually don’t do it. Just like walking around. Driving the CCS and people doing these cars. But what do you think is the right? Like awesome, optimal setting that you’ve seen? Is it just with like a blank wall? Is it in your office? Is it like outdoors in a garden or something? Like, what what, what do you think actually converts the best

Nina Froriep 25:20
you convert. So what you really want to make sure is that you’re in a place that’s non destruction and where you well lit so people can see your face. So the background, I mean, there’s extremes I once had had a background where somebody had their husband sleeping in a bed, you kind of don’t want to do that. I mean, and I can, I can. So you want to eat again, I think the so with the clients I work with, you know, if I want you to have a location where you can shoot where you are anyway, so there’s no excuse not to shoot. so short. In my case, I spent an afternoon, year and a half ago, I painted this I threw out a very messy, I mean, I’m not messy, but a messy looking bookshelf. That’s again, Swiss to me. I threw out a bookshelf I painted the wall blue, I put in the New York decal because it’s cool. And I’m in New York. So and that’s just sort of my written about it works with my branded Look, it works with my brand as I am in the world, right? And that is really what’s important. But when you’re starting with video, I normally have my clients, I prefer for them to do it at their desk, because then there’s no excuse not to do it. Because worst case scenario just record a frickin you know, QuickTime video or zoom video. So there’s no excuse not to outside in general, no, unless you are a landscape architect, or you have a you know, pressing reason to be outside. Mostly, it’s a noise consideration. And a lot of people don’t understand that when they’re outside. People can, you know, you’re having a good tip take, everything’s going really well. And then all of a sudden, you know, your neighbor shows up and says, Hey, how are you and walks right into your you know, it just there’s there’s privacy concerns there. So I would say in your in your apartment, in your house, and at a place where you don’t need to move, you know, five pieces of furniture each time to shoot a video.

Will Bachman 27:19
Now, you mentioned that sort of the more sophisticated technical questions you pass off, but what are some of your tips and basic ones on, on what technology to use just just simply using your phone to do getting a digital SLR using your phone? Use your computers?

Nina Froriep 27:36
Yeah, if you whenever you have your computer, your phone nowadays, unless you’re stuck on an iPhone five, you’re fine, six enough is fine, I actually find I keep a six around because my 11 makes me look at least 10 years older. So sometimes I shoot with my six, the iPhones or at the smartphones that we have today are such amazing quality. And they shoot in like formats that social media doesn’t even support. Social media is still at 720 P, whereas what we shoot with our phones on a low, lower and is it 1080. So that’s even that’s higher 1080 is higher than 720. So we don’t need these amazing cameras, again, unless you’re making a hobby out of it. Unless there’s something that you know goes beyond just your talking head videos that you’re using to promote yourself. And if you need an excuse to buy something snazzy, go ahead, but my experience is that the snazzy stuff you buy, well if it gets unpacked you once you see the pamphlet of how to use it, which is this thick, you’re gonna like croak and want to return it and I most people that I know that have bought nice equipment, and I’m never using it. I will and that microphones the same way any microphone that you buy under $200 on Amazon is not going to be as good a quality as a microphone that’s built into your laptop or built into your phone. Now that’s,

Will Bachman 29:06
that’s interesting. That’s actually slightly different advice than I’ve heard before. So I’ve heard before that you should if you’re going to be recording some videos like some selfie videos with your phone, you want to think about getting one of these rode lavell ear microphones to connect it to your to your camera to your phone.

Nina Froriep 29:25
I disagree strongly. Okay, I tell you iPod I when I started being on podcasts about a year ago, year and a half ago, there were a couple of people insisted that you have a professional mic so I invested in a professional mic because I wanted to be on the podcast. And and once or twice I forgot to plug it in. And actually I find a sound. I have a laptop. My Mac is a year and a half now. It’s great quality audio. What is much more important is I when the pandemic started, I just painted my place and I hadn’t I wasn’t allowed to bring Workers in to read put up my bookshelf. So for the first three months of the pandemic, I had this really hollow sound that no microphone could fix, just because I was missing a full wall of books. So I actually put a carpet down. And I started like putting a lot of pillows into this room just to, you know, make the sound better. But that had nothing to do with a microphone and everything to do with the room I was in.

Will Bachman 30:25
I had the same thing with with a hollow room that I was using during part of the pandemic. And I went out and bought a stack of about a dozen ceiling tiles like sound silencing ceiling tiles, and the box has been damaged. So they were it was like $1 a piece or something. And that helped soften up

Nina Froriep 30:44
that helps a lot. They’re ugly, but they helped a lot. Yeah,

Will Bachman 30:47
just I just laid them along the walls.

Nina Froriep 30:49
Yeah. Just something it’s like when people do I had a couple of clients who did a lot of work in the kitchen. They were like, you know, healthy eating coaches. And they had that issue with with the hollow kitchen sound. So it was just, it’s just throw a couple of blankets on the floor, or your Do they like an old movie or something that that sort of eats up the sound a bit.

Will Bachman 31:13
All right. And in terms of the topic selection, you know, I’m interested to hear your thoughts on that as well, as you mentioned a couple times you could use one video and do two posts on it. What’s your point of view about with if you have evergreen content? How often should you think about rerunning that content? Like so if you’ve done a library of videos? Is it like run a video from a month ago or a quarter ago or half a year ago? A year ago? Like how often do you think it’s okay, they’re sort of recycle videos? and have it be fresh again, because it’s been a while since someone’s seen it? Yeah,

Nina Froriep 31:56
so two thoughts on that I think the frequency is not in terms of days or months, the frequency is in terms of how much you’re posting. So I post video nearly every day on social media. So after two months, I feel totally comfortable posting the same video again. Somebody who only posts at once a week, I would say wait a half a year until you’re until you recycle again. ish. I also look at how well a video performs. If I have a really high performing video, or high performing post that has a video in it. I might recycle that much sooner than that, because it’s obviously a topic that is timely and people like. Additionally, I think it also has to do with you know, where in your sales cycle, are you? Is it something that’s timely. And then lastly, I mean, not that I want to take one reshoot four videos and keep recycling those four, that would be kind of not so pretty. But most people, you know, on social media, you have the people that watch everything. And they might do it because they’re a big fan of yours, they might do it because they’re in a pod with you and a half two. And that’s not the people you’re producing content for. you’re producing content for the drive by occasional person that you would like to pull in or for the person that you send in a connection request to that’s coming in to check you out and see who the hell you are. And for those people the likelihood that they’re going to catch the same video twice. I don’t know what the stats are, but they’re probably 0.000 or whatever, one or two or three. So, you know, the idea that everybody catches all of your content is totally not the case. And most people see your content sort of fleetingly on the on the run. So I will shamelessly something that does well, I will shamelessly recycle.

Will Bachman 34:00
What’s your point of view on the some suggestion that I’ve seen in some quarters of creating these personalized videos, short videos, where you’re not just publishing it broadly, but it’s the one person where Yeah, if I wanted to reach out to you as a client, I’d record a little video Nina, I really like what you’re doing. And you know, I thought we could talk about this and sending it to the person as a LinkedIn message. What’s your thoughts around that?

Nina Froriep 34:29
I actually love love doing that. And I do not enough of it. I always like kind of reminder to remind myself to do it. And there’s great like I’m I’m a big fan of dub do BB and it has a Chrome extension. So it actually has an A button in your LinkedIn where you can press on you can record that little private video. And what it also does is you can then choose to attach it to a longer non private video, which I really love so people get sort of that personal video. They also dub and I think others do that as well. Where you then have call to actions which are sort of beyond the norm. All right. So call to actions that are little buttons below your video where you can can hit on replay with a video, which I find really cool, or sign up for a call with me or you have these really, you can put as many of them as you want. And I find that to be extremely helpful. And it’s a, it’s a great way to stand out, to stand out from the crowd, so to speak, by doing that, and what I normally do is I just say, Okay, I’m going to just spend an hour doing that, and I have maybe, if I do an hour of it, I can probably get 20 of them done. And I just I need to know what I want to say I need to make sure it stays, you know, 30 seconds or shorter, and then just go and then just hit those targets that I want to hit that day.

Will Bachman 35:57
Okay. And you see those buttons, those would be buttons in the actual video, or I’m not

Nina Froriep 36:04
a button. So when when when somebody clicks on the video, there’s, it’s a pop up. And the pop up below the video is you can do a thumbs up thumbs down, you can do all sorts of engagements. And then below it are button sets that you can choose with every video you create, how many of these call to actions you want to include.

Will Bachman 36:25

Nina Froriep 36:26
So that is dub does enter what I love about dub is that they’re constantly innovating. So there’s always new cool stuff that they add to their platform. So I’m a big fan of theirs.

Will Bachman 36:37
That’s great. I had heard of this tool called vid yard. Yeah. And I used it a couple times. But I just I didn’t really just get into it enough. I mean, it was it was interesting, but I didn’t put the energy into Yeah,

Nina Froriep 36:53
there’s a lot of tools out there. I think it’s really a question of what what serves your exact needs, right then number one and your does with yarders Mambo. There’s quite a few of them out there at loom. I happen to love dub dub has been very good to me, they feature me a lot. So I’m you know, I’m very thankful for them. I get quite a bit of clients through them. We have a very happy marriage. Yeah. And, you know, it’s, it’s, I think what’s really important is there’s so many I mean, same with inshot. There’s other editing software apps that do the same something similar. It The thing is just choose one and stick with it. I mean, every once in a while something new innovation comes along great. But I find that a lot of people are spending way too much time with the cool apps, because the cool apps are not getting the videos out for you you are. So you know, it’s like in a way, it’s like this is what I recommend. Let’s use this. Let’s go forward. Let’s create videos. And then if you want to start looking at some you know things to make your life easier. I always love when my clients come back to me and say, I found this new, cool app, it does this and this, which this app doesn’t do. I’m the first one to check it out. But I’m also the first one to say very cool, but no need to switch.

Will Bachman 38:17
Okay, so let’s take a minute and talk about the services that you actually provide your clients. So I think you explained me, I mean, you’re not in the room doing the video, you’re not the videographer. How do you work with clients? What’s the advisory the service that you that you provide?

Nina Froriep 38:35
Yeah, and thanks for asking. So. So the way we are positioned right now, and we’re always in flux, too, by the way, because things change. So we are 100% Digital, and we work with clients on we have three sort of upfront programs that are sort of our entry programs. And then at the back end, we have masterminds and we keep people going in groups or if they prefer one on one. So we give them accountability support and make sure that they keep posting consistently, and that they don’t get themselves into trouble with getting too fancy schmancy. Because again, the prizes, getting clients through the door, not making more amazing videos, which again, if that’s becomes your hobby, absolutely, but it’s not the focus. So we have a challenge, which we run twice a year. It’s a great way for people who are doing video but want to get more facility with doing it routinely and fast and as a sort of a daily practice. So those are challenges that last for full months, Monday through Friday. And we do them on purpose for months because you can cheat yourself through week one and two. But at the latest by week three, everything goes to hell. And you need to really figure out whether your systems on how you’re doing videos are really the most efficient they can be. So that’s a challenge which is for people who already are doing video and want to sort of you know, get themselves wrapped around the idea of doing it more efficiently. And then our signature program is a cohort, it’s a eight week program. And that really is meant to give you a full 360. What is video marketing? How can I make it work for my business? How can I shoot myself, or film myself with my smartphone, so I look professional, but I’m also not, you know, killing a half a day every week to shoot myself. So how can I be most efficient to get the most bang for my time in my book, and we help you to learn how to edit if you want to do it yourself. If not, we help you set up and set you up with an editor. And the whole idea is just really to come out of these eight weeks, and be very confident and clear about what your video marketing is and is not and how it can help you. And that’s our that’s our signature program. And then I have several one on one packages that are much higher end. And that do various different things we have like to intensive for people who have absolutely no time and just want to get it done and set up a system and walk away from it. We also I also do three months programs for people who want to learn to do sort of a hybrid, do it yourself done for you. And then we I have a lot of affiliates that I do packages for mostly zoom interviews. So those are one and done affairs where people come in, I interview them and then we cut it up and it creates, you know, an hour interview can easily create 15 videos,

Will Bachman 41:29
or that’s pretty much it. So you interview someone record the zoom. Yeah, cut it up. Yeah. And they get videos coming out of that, that they can use just because they’re talking on the screen.

Nina Froriep 41:43
Exactly. That’s that’s for somebody who has you know, has no interest in. I think for somebody who wants to do video to really market themselves and, and do it consistently on a media platform. I think it’s really important that they really learn how to film themselves. Yeah, to get have that independence. But there are people out there like I’m working with a woman who does press releases, she just needs people to have a couple of videos to put with the press release. And these might be people who have no interest in ever doing any other videos. But those are at least initially they don’t. So for them, it’s much more a done with you and done for you service. So they just it just seems to me it’s the means to an end. Yeah, there

Will Bachman 42:25
we go. Yeah. Awesome. So Nina, if people wanted to find out more about your service, where would you like to send them.

Nina Froriep 42:33
I always love to send people to my quiz. Because it’s a great way for you to find out where you stand with your video marketing, and maybe uncover a couple of blind spots that you didn’t know you had an splined spot. And that’s consistent video calm. But you know, LinkedIn, I live on LinkedIn. I do as I preach. So if you look up Nina for riepe on LinkedIn, you will see us put out video you will see us put out our call to actions you will see the living and breathing thing and I get other than referrals. My clients come 100 nearly 100% from LinkedIn so and inbound only we don’t do outbound right now. So inbound only and we do well.

Will Bachman 43:13
That is amazing. I mean, it’s a testament to your own work. Right. Exactly, exactly. So I always say that’s, I mean,

Nina Froriep 43:19
of course people that we work with are I have people who are their main platform is Facebook or Instagram. But I always say if you work with me and you are LinkedIn person, you get sort of that add on benefit of us, really knowing LinkedIn in and out and knowing how to work it organically. And I actually really love that because you get to really be you. You don’t have to put out advertising and you can you can show up as you want to show up and as you want people to see you. So I find that to be very satisfactory for for us and for our clients.

Will Bachman 43:49
Last question that just occurred to me to ask myself lots of times when I’ve tried to post video, what is the best time of day and time of week to post a video

Nina Froriep 44:01
whenever your community is there to support you. So in our case, so first of all, statistics say Thursdays is the best day to post video on LinkedIn. And that’s just a statistic that I saw. And from my experience, Tuesday, Wednesday, Thursday are the best days monday and friday not so much. I am part of several LinkedIn pods. And I’m in particularly part of a professionally run one, we post a 10am in the morning at between 10 and 11. I know that my my the 30 or 60 people that are in this pod with me have made a commitment to like each other’s posts and to comment. Now dirty secret. Most of us have our VA is to it for us. But the point is I know that if I post a 10 I will immediately get at least 70 to 80 likes on it. And I will get on average about 20 comments or let’s say 15 comments and then I make sure that I go in and answer every comment that I got.

Will Bachman 45:02

Nina Froriep 45:03
And that I know. And that’s how it’s organic. But there’s a little help there. So I would say, you know, I think, and again, and this is what I said at the very beginning, it’s consistency. So even if your client goes on every day at 5pm, if you post every day at 10am, they will always find a fresh post of yours at 5pm. When they go on, even if you post at 505, they will see the new one from the day before. So they will always see your new content, if they look for it, if you’re consistent, but if you keep posting nilly Willy nine and one day five, the other day, noon The next day, then that consistency is not there. And then people will not look look for your content as in going after it. And you know, being having a be a binge worthy thing that they look for

Will Bachman 45:56
any tools you recommend to be able to do the posting, actually the posting, so you can schedule it in advance instead of having to be like their live posting it at that.

Nina Froriep 46:07
Yeah, is their tools, a tool tool number one, tool number one is good virtual assistant. tool number two. So my VA is over the years and I we’ve tried, you know, Hootsuite we’ve tried studio, Facebook studio, I think it’s called we’ve tried status brew. They all have their advantages and disadvantages. What none of them do is allow for native video. So when if you upload a video on to LinkedIn or Facebook or Instagram, you never want to link it from YouTube. That’s an biggest effing No, no, right. So you want to upload it physically to that platform. I just got introduced last week to a new platform called Willow as in the tree wi LL. O w. Will Yep. And they actually say that you can upload that they upload natively for you. So we’ve just tried, we just signed up this week for a trial. So as we get into weeks, I’ll be able to very promising they also have AI to suggest articles for you. So you can also do more sharing of third party content, which is very important to sort of mix it up and not make it be all about you, you. And so we’re going to test and see how how, how fast that that our artificial intelligence actually is learning what we what we like and we don’t like.

Will Bachman 47:39
All right. Well, Nina for riepe, thank you so much for joining, we will include your LinkedIn profile URL in the show notes and your website that you mentioned. Yes. Thank you so much for joining.

Nina Froriep 47:52
Of course my pleasure. I always love talking about the stuff that I love doing. So thank you for the opportunity.

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