Podcast

Episode: 182 |
David A. Fields:
Solo Practice Accelerator:
Episode
182

HOW TO THRIVE AS AN
INDEPENDENT PROFESSIONAL

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David A. Fields

Solo Practice Accelerator

Show Notes

Our guest today is David A. Fields, the author of The Irresistible Consultant’s Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom.

David is leading an upcoming professional development program for independent consultants that I thought could be valuable for many of the listeners of this show, so I asked David if he’d share an overview of the Solo Practice Accelerator. The next one is August 18-19, 2019 in San Francisco, CA.

Details: https://members.davidafields.com/solo-practice-accelerator

If after listening to this episode you are interested in attending but those dates don’t work for you, then subscribe to David’s blog and you’ll get notified of the next one.

David kindly offered a bonus for listeners of Unleashed who attend the Accelerator – if you attend the program and let him know you heard about the program on this show, he will schedule an hour-long, private one-on-one phone call with you to discuss your practice.

David has been a popular guest on the show three times before:

Episode 001, where David shares highlights from his book

Episode 170, where David discusses how to make outbound calls

And Episode 172, where David shares his approach to setting up a CRM system.

One weekly email with bonus materials and summaries of each new episode:

David Fields 00:00
So at each point of the client experience, there’s enormous opportunity to improve what you deliver. And that’s true of every single firm mine included.

Will Bachman 00:11
Hey, welcome to Unleashed. I’m your host Will Bachman. We just heard from today’s guest David A. Fields, the author of the irresistible consultants guide to winning clients, six steps to unlimited clients and financial freedom. David has been a popular guest on the show three times before in Episode 001, where David shares highlights from the book I just mentioned, Episode 170, where David discusses how to make outbound calls in Episode 172, where David shares his approach to setting up a CRM system for consultants and boutique consulting firms. David is leading an upcoming professional development program for independent consultants that I thought could be valuable for many of the listeners of this show. So I asked David if he’d share an overview of his upcoming solo practice accelerator. The next one is August 18 to 19 2019 in San Francisco. If after listening to this episode, you’re interested in attending an accelerator but those dates don’t work for you then subscribe to David’s blog, and you’ll get notified of the next one. And the link to learn more about these solo practice accelerator is in the show notes. David kindly offered a bonus for listeners of Unleashed who attend his accelerator. If you tend to program and you let him know you heard about it on this show. He’ll schedule an hour long private one on one phone call with you to discuss your practice. And if you liked this episode, visit, ask unleashed.com where you can sign up for the weekly Unleashed email. I’ll send you a summary of the latest episodes, lots of book recommendations and consulting tips. Hello, David, welcome back to the show.

David Fields 02:02
Hey, well, I always love being here. I love Unleashed and appreciate the opportunity to be on it with you again.

Will Bachman 02:08
Thank you very much. And for listeners who haven’t heard the previous episodes with David, he’s been fabulous guest before in the show. In fact, episode number one of Unleashed, David was the guest. He did recent episodes on how to make outbound calls and how to use a CRM system. So check out those episodes. So David, I know you are coached to independent consultants and boutique firms. And you’re the author of one of my favorite books, the irresistible consultants guide to winning clients. And I know that you have an upcoming event that I thought a lot of my listeners might be interested to hear about. I’m curious to hear about it. It’s called the solo practice accelerator on August 18, and 19th, of 2019. In San Francisco, could you just give me the overview of this solo practice accelerator event coming up?

David Fields 02:59
I’m sure I’d love to. And I appreciate you asking, as you know, well, this, this event is solo practice accelerator actually grew out of the work you and I did together for your folks at Umbrex, we’d created these sort of series of two day events. Each one I think getting better. And, you know, after learning what’s most helpful to folks, we’ve now taken that and created this solo practice accelerator, which is two days it’s designed for, really for as it says people who are in a solo practice, we’ve used all of the best content that that you and I learned together that really helps people that has an impact, and it allows them to walk away in a better place than they came in. And everything else we discarded. So it’s super high impact, really practical couple of days for solo consultants.

Will Bachman 03:50
That’s fantastic. So let’s talk about who should come to this and who you’re targeting. And then let’s kind of walk through the agenda. What what are you going to cover?

David Fields 04:00
Sure. Well, as as it sounds, it’s for solo consultants, we seem to usually get maybe one or two folks there who have a one or two person firm or three person firm. So I don’t say no, you can’t come. But really, it’s designed for the consultant who’s on his own or on her own. And we tend to get a pretty good mix of total newbies right folks who are we’ve had one of our last session, someone who hadn’t even started their practice yet, was still in industry, but knew they were leaving, and wanted to start off, right. And I have a lot of respect for someone who will do that. So people who are truly brand new, and we’ve had people who’ve been consulting for 30 years come and the funny thing is the most common response or or or kind of final statement from people who have been in consulting for a long time when they go to one of these is, Man, I wish I had done this when I started. So whether you’re new or been doing it for five years, 10 years, 15 years, you might get something a little different out of it, you can get sort of more nuanced or more sophisticated, sort of wins from it. But as long as you’ve got a solo practice, you’re gonna find this to be pretty extraordinary.

Will Bachman 05:14
Fantastic. So walk me through kind of big picture, what are the major topic areas, and then we can kind of dive in a little bit further deeper into them.

David Fields 05:23
Sure, it’s really built around as a pretty simple model of consulting, I think the consulting businesses is very simple. Anyway, really, the core of consulting is you just need to win clients in win engagements, and deliver value. I mean, that’s what we do, we win projects, we deliver value on those projects, and we just, we need to keep that cycle spinning. Now part of keeping that cycle spinning is having some sort of infrastructure beneath it, which, which just helps you win more projects and create value. So you take those and add a little bit of strategy, and you have yourself a consulting practice. So what we do over the couple of days is we actually look at each one of those, and equip the consultants to walk out in much better shape on every single one. Now we do focus more, where consultants tend to need more help. So most solo consultants need help on winning engagements, how do I find more clients. And so we spend a lot of our time it really equipping people to win more engagements to win attract more clients to close more clients, but at the same time, be able to do it in a way that allows them to handle all that business, but still deliver quality and not drive themselves crazy, not run themselves ragged. We really we want as a practice that’s more lucrative. But also more fun. As you know, I’m about to head off to Portugal in just about a week and a half here and spend a month there. And that’s the kind of practice you want, right? You want to practice that’s lucrative, and exciting and fun, but also gives you the ability to take a month off, if you want to take a month off.

Will Bachman 06:55
That is awesome. And I know you went to Italy last year for a month. So I love this. Take a month off every year abroad you have. So let’s let’s talk about each of those four areas in turn winning engagements. Definitely. I’d vouch for that. What you know, most people want to you are looking for maybe help on what are the maybe exercises or topic areas that are covered? Give us a flavor of what you know, what we’d experienced? At what at your accelerator?

David Fields 07:22
Yeah, well, we’ll hit the the key elements of impact impact, as you know, is is kind of step two of my six steps. And it’s it is actually the most critical step it’s having the ability when you talk with a prospect or or even the non prospect to have them know instantly what you do in a way that’s compelling. And that ends up boiling down to a fishing line. It’s one of those handful of words that capture who your target is and what problem you solve for them. And many, many consultants, matter of fact, even boutique firms have a hard time with this. Building a very compelling fishing line is is much more difficult than it appears. And so we work on that. But not only do we work on that we do the critical critical task of practicing it. You know, there’s this round robin exercise, which would you participated in, where you have after we work on the fishing line, you get a chance to develop it, you stand across from someone else and you deliver it and see how they react and they give you feedback and you take notes and delivered again. And then you rotate to somebody else and you get to deliver it again, and you’re giving feedback also. So in a short period of time, you make sort of vast leaps, huge improvements in your fishing line, which otherwise sort of outside of the program probably take six months or 12 months or 18 months. We do in a short period of time because it’s so intensive. Yeah. And so that’s one example. And we

Will Bachman 08:49
talked about fishing line in episode one. Just give us a couple examples. It’s sort of, you know, I work with this client, this particular audience on this type of problem or who aspire to do this right here. Give us a couple examples of fishing.

David Fields 09:04
A couple of good examples of fishing lines, one with a consultant, whom I worked with who is in Australia. Eventually after a lot of a lot of effort, we realized her fishing line was I work with IT companies that are underperforming in the Asia Pacific region. Okay, beautiful IT companies is a little broad, but that’s you know that it’s still it gets narrowed down because their problem is they’re underperforming in Asia Pacific. They instantly know who they are. They know whether they’re underperforming or not. Even if they’re not if they run into somebody else who is her fishing line is so tight, it was easy to repeat. Yeah,

Will Bachman 09:42
they’re going yeah, I like that because it it’s memorable enough that you might you’re going to recall that person six months later, and it’s saying it’s an IT company and they do have operations in Asia Pacific, but it’s underperforming there. So in the If you meet someone who runs an IT company that is global, but they’re not doing as well and China and Japan, and as they’d like to be, you might think of that person.

David Fields 10:11
Exactly right. I’ll give you one more example. And then these always sound good. And you’re like, Oh, well, that’s easy. What’s missing is like the six to 1218 months, it took us to build it. So with another consultant, this one’s actually in the east coast of us. The Where’s fishing line ended up was, I work with luxury ecommerce sites that are doing well. But no, they could crush it. So again, really clear articulation of a narrow target luxury ecommerce sites. And in this case, he wanted to make sure that he wasn’t getting people who were on their way down. He wanted sites that were on their way up and realized it could be even higher. Again, if you’re not a luxury ecommerce that you’d say, Okay, well, that’s not me. But well, I don’t know, could you help me? And then he could take the business opportunistically. But as people ran into, you know, colleagues who were selling Movado watches online kind of thing. As long as it was big because he worked with bigger sites. They say, you know, you want to work with us this group out of Philadelphia, because you’re so that’s an example fishing only. Alright, cool.

Will Bachman 11:25
So one session around wedding engagements would be help you develop your fishing line. So you can communicate your impact. Right, great. Okay, what’s another session and the winning engagements?

David Fields 11:36
Well, in winning engagements, we also do outreach, we you mentioned, we just had a podcast or an interview or talk about outreach, which is great, it’s great to read about it, it’s great to listen to it, it’s quite another thing to actually practice it. To be in a situation where you are on the phone or you feel that pressure, or you’re you’re networking with someone and being able to have that conversation. So I give people the ability to create scripts, I give some some examples of what a good script will be not so that you read it like a robot, but so that you’re prepared. And then we give people the opportunity to actually practice which is amazing, is you know, we’ll do something once you’re okay at it. But if you’ve practiced it, and then go to do it if you’re at a whole nother level, so that it’s so not during the two days, we’re in the solo practice accelerator, but the next day and the day after and the week after and the month after, people are already prepared that much more confident, they know what they’re going to say it comes more fluidly. You’ve already kind of worked out your kinks and mistakes. So that’s another session inside inside winning engagements.

Will Bachman 12:50
Yeah, and I’ll vouch that, you know, when I went through that session that you led at the event that we did together, it was new material for me and you know, I was not confident at all and did not feel comfortable making outbound calls. Like what am I going to say? Um, so that gave me a lot more confidence to to make an outbound call and you walked us through how do you leave a voicemail? What do you you know, how do you what’s was sort of the agenda for the Gaul, you know, and what do people say they’re busy? What do people bring up an opportunity, you kind of taught us the turn which we, which we went over in that episode on outbound calls. So it’s one thing to kind of even listen to the episode or read it in your book, but that’s one we’re practicing and in person with other people is super, super valuable. Okay, cool. So outbound calls, what’s what’s next on the winning engagements agenda?

David Fields 13:45
I keep going through winning engagements.

Will Bachman 13:47
Yeah, let’s let’s now let’s finish it up.

David Fields 13:48
Yeah, no, no, that’s fine. Because we do a lot around winning engagements. We work on visibility building. I like people to to walk out with a plan. So not sort of thinking of it in in hypothetical terms. But what specifically am I going to do to create visibility down to an including something I don’t remember whether we did in one of the Umbrex sessions are not, but we actually build killer content. So again, rather than keeping in a sort of a hypothetical level, if you’re going to do a speech, or if you write if you’re going to speak, if you’re going to write a white paper, or whatever, what will it be about? And what is going to be that killer title, which is half the battle in content, is attracting people enough to actually pick it up to read it. And so we have a session where we go through and we define that. So again, you’re walking away not just with a vague idea, but here’s what here’s the marketing I’m going to do down to, I’m going to deliver a speech that says differentiation destroyed consulting firms. Right, well, that’d be pretty provocative. Okay, so

Will Bachman 15:00
for for anyone listening, whether they’re gonna come to your session or not they, you know, it’s it’s important to think about building a visibility plan, right of Yeah. Okay. Not just sort of technically at one off like, Okay, what white paper? Am I gonna write next? What blog posts will I knew next? But you’re suggesting we think about an overall cohesive plan of what media? Am I going to use? Am I going to be, you know, do a podcast, a blog, white papers? Am I going to try to appear in other people’s podcasts? Am I going to write a book, don’t recommend that magazine articles, try to give speeches, and then to come up with the media and then come up with some topic areas, and you even come up with headlines. So that’s something that anybody could think could sit down and say, let me do this for my practice of what’s my plan for the year,

David Fields 15:53
right? Absolutely. I think anyone can you go back to the five marketing months, and really familiarize yourself with five marketing masks, you know, writing, speaking, networking, trade associations, and digital presence, and say, which one of those works for me? Which of those is going to work in my market? Which of those will I do? The most often asked, What marketing vehicle should I choose? And then my answer is always the one you should do is when you will do. Right, there’s, there’s, it makes little sense for me to tell you to get on stage, if you’re frightened out of your wits and won’t do it. Right. So you got to start with what you will do. So go back to that. And then make it real for yourself. rather than letting it be sort of scattershot and happenstance, if you want to build a practice that attracts clients regularly, you have to market regularly. So create a plan. Yeah.

Will Bachman 16:49
And I mean, my two cents on that is, you know, come up with something that I you know, building on your point about regular regularly, it’s like built pick something that you can actually commit to doing on some regular basis, whether it’s weekly, or monthly or twice a month. Because just sort of knowing that that hole is out there that you got to fill, I believe makes you more observant than if you only are going to write something when inspiration strikes. So it kind of just gets you in the habit of creating content.

David Fields 17:22
Yeah, I mean, you do an amazing job with these podcasts. And I’m sure part of it is the podcast have helped you do the amazing job, the fact that you’ve had to put this together, you’ve committed to it? Well, I saw some advice that to get good at podcasting, you should do a couple 100 episodes. So it’s

Will Bachman 17:39
some point maybe that will start to convert. Alright, but let’s get back to engagement. So when engagements, so we got impact, which is fishing line outreach, visibility, any other sessions in how to win engagements?

David Fields 17:52
Well, those those are the the heart of it, we talk about the turn. So we work a little bit on the turn. And and really the for anyone, right? You need to figure out for your pipeline, or your sort of path from marketing through to actually closing projects. Where are you struggling? And unfortunately, at the session, we have an opportunity to to handle whatever comes up. So someone says, you know, what do I do with if I get a price objection? Well, great, we can talk about that. We can talk a little bit about how to set fees, we can talk about the the fee structures, which which we just did, you just did a thing on. So anything. And that’s true across all four of the areas of building a consulting firm, we do get an opportunity to cover whatever’s needed by the small group in the room, because it’s a small group that we’re working together, we basically work as a team. It’s like you’re in a room with a whole bunch of partners who are all interested in helping you grow your firm. Like, Oh, my gosh, what better environment? Could you have? Yeah,

Will Bachman 18:58
like how many how many attendees typically come to your event,

David Fields 19:01
we keep it typically under 25. Okay,

Will Bachman 19:04
so really, really intimate you can have Yeah,

David Fields 19:08
it’s a size that allows me to have personal interaction with everyone people have interaction with it with with each other without getting crazy,

Will Bachman 19:18
awesome. creating value, I guess that’s around like really delivering the engagement or the execution of the work. Any topics on that?

David Fields 19:25
Sure, where I would in and again, just sort of helping listeners whether they come or not. One of the topic, which I found to be particularly helpful for solo consultants in creating value, is to think through the client experience. And because because value is partly the results you deliver, but just as much of the value you create for your clients is determined by the experience you give them. And so we walk through the phases of the client experience everywhere from pursuit, to onboarding to the actual project execution, but also wrap up and post project. In execution, we usually talk about what to do if things go wrong. So at each point of the client experience, there’s enormous opportunity to improve what you deliver. And that’s true of every single firm mind included. It’s a constant constant, sort of upgrading challenge. And so what we do there is, so we walk through and I say, here’s a whole bunch of practices, other people in the room sometimes say, here’s what I do, you know, I always do a pizza dinner with my clients the first week, okay, great. So we get all of those examples. And then there’s an opportunity to we have checklists and worksheets for all of this to say, Great, here’s my ideas for what I want to do to improve my client experience. What I actually will do and what I will do over the next 12 months, which might be two or three or four things that we actually implement, but those two or three or four things will have a huge impact on on how your clients perceive you. And the value that’s provided, you know, and the idea is, and everybody gets these but but there’s nothing better I happen to get just the other day, we’ll have a letter in the in the mail, from the CEO of a company, it’s one of my clients. We did this same project couple of weeks, it was very high dollar value. And she the CEO sent me a letter handwritten letter saying, so grateful for the work you did. And for that you work with our company. Now, how amazing is it to get a letter like that from the CEO of your client?

21:45
It’s pretty good.

David Fields 21:47
Right? I mean, it’s amazing, right? That’s what you you know that that’s, that’s the sort of the ideal for any of us? Well, the way the reason that happens is because we focus on creating client experience, not just good results, we deliver good results, but also the entire package. And so this would give the people the ability to do and whether you come or not, again, you have the ability to focus on your client experience, and upgrade.

Will Bachman 22:12
That’s awesome. And, and you know, that I was really inspired by by those sessions that you led, I did a little mini series on Unleashed episodes, 128 through 133, I think, on those different aspects of the client experience, which I found was really helpful way of thinking about it and coming up very discreet things that we can do. So it’s not accidental, that experience is good. But you have, you know, a checklist for sending out a handwritten note at the end, or following up one month afterwards. And that those things get on your calendar so that they get done,

David Fields 22:48
right. And if you’re really bad at processes like me, then you need a little bit of team perhaps to help you

Will Bachman 22:56
that leads us to infrastructure, I think

David Fields 22:58
that would you does it at least infrastructure.

Will Bachman 23:01
Infrastructure topic. Tell us a little bit about that.

David Fields 23:03
Yeah, so it does. So infrastructure really is about, of course, setting yourself up to be able to deliver all this client experience and deliver all of this extra work, you’re gonna win while enjoying your business more. And so we cover a couple of things. One big piece of it is a team. So who should be on your team? What’s the right team to assemble? If you’re a solo consultant, for instance, what does your team look like? And, again, I would give that thought whether or not you’re coming to the session, is what kind of team enables me to deliver the client experience to work better as an individual. And as you know, some of the pieces I teach are, really are around letting you leverage what you’re good at and having other people do. The parts they’re good at that you’re not so good at. So what is the right team? And who should be on it? How do you actually assemble that team? That’s one part of it. And then the other part of infrastructure where we spend a little bit of time is around systems. And why to use them how to use them, what you should you should systemize which is pretty much everything you do more than once, where do you actually build them? And again, just like everything else, rather than leaving this at a hypothetical or theoretical level, we actually go through and say, Okay, what are the things that you’re doing multiple times, which system which task, if you systemized, it would create the biggest game for you. And we have a process for then taking that from being sort of this vague idea to here’s the system. Here are the pieces, here’s gonna, here’s who’s going to do it and when they’re going to do it and how it works.

Will Bachman 24:52
Yeah, give me give me an example of like a system.

David Fields 24:55
So my little group here, we have probably 25 or 30 systems, anything from? Well look client experience to the system when a new client signs on. So we had a new client sign on on Monday. And from Poland, which is pretty awesome. So we have a whole system set up. So I don’t have to worry about Oh, is everything being taken care of in waste a whole lot of time setting up for a new client to have a good experience. Instead, this combination of having the right people and having systems in place, I just tell everybody, new client, here’s who they are, here’s what information I have. And my team, most of whom are not full time, right? They’re their contractors are part time. But everybody knows they can go into the system and say, Okay, I’m supposed to find a place that can send a box of chocolates to Poland, in this case, right? Can I can only imagine if I were responsible for doing that, it would never happen. But I have someone who knows they’re supposed to do that, because it’s written in the system. They know when that box of chocolates goes out, what the notice supposed to say, I don’t have to think about again and write it up again, because it’s in there as part of the system. I don’t have to worry about scheduling the interviews, that’s already built into the system, we know that we’re going to we need contact information for all the key players, they have to be in Poland. So we also knew to ask because it’s built in there, how do you pronounce their names? Right. So all of this stuff, you remember one time you might want or you learn one time, you want to bring those best practices forward. That’s an example of a system. It’s all completely built out. And we have that for kicking off clients, which happens to be top of mind to me for we have systems for as simple as how do you manage the end of your day. My assistant calls me at the end of every day, and she has a checklist of things to walk through with me. That will make me more efficient and more productive tomorrow.

Will Bachman 27:05
For every tomorrow, what’s on the checklist, that’s only a good checklist?

David Fields 27:10
Well, I’d have to ask her what’s on her checklist? That’s, that’s her job to keep dragging her checklist. I know what some of the things are, you know, we start every conversation with telling me something positive. And so we always frame every conversation with something positive. And we will go through red booth. Red booth is our project management system. So of all the things I was supposed to get done, and all the did I get them done, what’s coming up tomorrow, what has to be prioritized tomorrow. We go through pipe drive, which is our CRM, who did you talk to? Did anything move forward? What happened with this person? You were you had a call with that person? You got a call with will? Is there a next step on that? Is there something that we need to take care of? And she has a couple other things, but I don’t remember them off the top of my head that that’s that’s why she has a checklist as much as

27:57
checklist. Awesome.

Will Bachman 28:00
That sounds like a great practice. Okay, cool. So, so you help think about who’s on your team. And this is not just subcontractors, but it’s also people like your support team, like your administration person, your process person?

David Fields 28:12
Well, do you need an attorney? Do you need an accountant? You know, if so, let’s make note of that and get those people identified? What about a videographer? What about people just to help you make your practice runs smoother? It will there there are even people that you may sort of thought of, but I like it formalized. Who are your cheerleaders, you need a couple cheerleaders, especially as a solo consultant. Because the solo consultants world can get pretty lonely. And you nobody wins every project, you get rejected that you can feel down. So who is it who your support system, not just from a business standpoint, but from an emotional standpoint? Right? That’s all there. There. And there’s a little slot for it to write in that person. And if there’s a blank there, well, at least you know, you need to go and fill in that blank.

Will Bachman 29:03
Awesome. Yeah, I hadn’t thought about cheerleader. Right. That’s an I have to go find one, you know, get my my significant other Of course, and but that’s a good idea gets get a couple more people to just call you up and say, Hey, how are things going? Let me give you something positive, and you will be successful. I’m so okay, as strict and strategy talked about strategy as well. What does strategy mean, in your world for a consulting firm?

David Fields 29:30
So, while especially for a solo consultant, a solo consultant needs to decide where they’re trying to go, what’s the intention here? And so we spend a little bit of time really laying out what are the possibilities. You can be a freelancer, you can be a sort of a single shingle consultant, and those are different, those are dependent, the difference in in who’s winning the work, are you waiting to work or someone wanting to work and just handing it to you? You, you could be on the path to building a boutique. Right? So there are all different options. And those options have different implications. If you’re gonna think about your business strategically, you need to know what it is you’re building, what it is you’re trying to do. For many years after I formed Ascendant consulting, I co founded it, I wanted no staff, I’d already been a partner at a firm, I’ve already had staff, I’ve already, you know, been in corporate and done all of that. I just didn’t want stuff. So that’s great. That helped me frame the type of firm I was trying to build in my firm has changed a little bit. And now we’re staffing up again, you know, but I got my break from having children as it were, now, it’s, it’s more like grandchildren. So a lot of a lot of strategy is understanding, what are you not going to be? What are you going to say no, to? What type of firm Are you trying to build? And what type of type of firm Are you trying not to build? And then really importantly, rather than sort of saying that from a, again, sort of a loose standpoint, having a framework understanding what are the implications? What are the implications for your your daily work? What are the implications financially? What are the implications in terms of who you need to bring on and when, and how does that intersect with your overall goals? As a person. As you know, I’m much more interested in the people than the firm’s whenever I work with a firm and I work with a lot of boutiques, I tell the owners that I want to help you build your firm. But to be clear, I’m much more interested in having you be a person that being served by your firm, that’s achieving your goals. So if you’re trying to spend more time in the community, or you’re trying to spend more time in the face with your family, let’s build a firm that allows you to do that. So this strategy, and again, especially for a solo firm, though, though, to be fair, I do this with boutiques, also, the strategy of your firm has to fit in with your personal strategy with where you’re trying to go as a person, as a human in a broader context. And we spend some time given that thought,

Will Bachman 32:05
That’s fantastic. So you’ve got this, the next one coming up, August 18 19th 2019, in San Francisco. And this shows, I hope, kind of an evergreen kind of evergreen content kind of shows as some people may be listening to this in our future. After August, are you two people who want to or maybe they don’t live in San Francisco, and they can’t come to that one. So for people who want to kind of get informed of future ones, if if people are subscribed to your blog, they sign up to that, will they get notified of upcoming events? All right.

David Fields 32:39
So yes, first of all, you should fly in, people fly in from all over the last one we did in New York, we had someone fly up from Columbia. And we had someone else we have people from the west coast. So I would say fly in, it’s worth it. But that said, If you can’t make those dates, then once it’s closed, and these things close, pretty quickly, we have a waitlist, okay, and you can sign up for the waitlist, or Yeah, just just get my my weekly announcement of the articles. And then I announce when the next one is. Alright, cool. So

Will Bachman 33:08
if you just Google David A. Fields blog, your blog comes up, you can subscribe to that, which I recommend anyways, it’s the first thing I read every Wednesday morning. And love the blog, so and so subscribers to that will get informed of when your next event is coming up. And I hope you do more of these. And any, for listeners of the show any any special offers or bonus features that they might get a sign up, what can I twist your arm into for listeners of the show.

David Fields 33:42
So if you’re a listener of wills Unleashed, you got to really appreciate we’ll negotiate on your behalf here. So sure, here’s what here’s what I’ll do. Anyone who comes to solo practice accelerator signs up, you just tell me that you came through Unleashed that you’ve listened to, you’re a friend of will. And in addition to, you know, having this group experience, I’ll give you a one hour one on one phone call direct with me, which by the way, is not something that gets offered. I don’t think I’ve ever offered that before. So this is unique. So don’t don’t share with non listeners. But so you’ll have a one hour direct we’ll work on your business issues and help you make one on one progress.

Will Bachman 34:24
That would be awesome. So thank you for that. David. You heard it, David. Thank you very much. I will include the link to the solo practice accelerator in the show notes so people have it there. And, David, thanks for joining and telling us about what you got coming up.

David Fields 34:42
Well, thank you for inviting me. Well, it is always a delight talking with you. Thanks for listening

Will Bachman 34:47
to this episode of Unleashed. I’m your host Will Bachman if you like the show, I invite you to subscribe to the weekly Unleashed email where you’ll get summaries of each recent episode, book recommendation In consulting tips, sign up, go to ask unleashed.com or shoot me an email at unleashed@umbrex.com and I will get you added to that list.

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