The Collaborative Strategy of Pepsi and Coke
June 20, 2018 7:00 amKaihan Krippendorff has compiled an immensely valuable resource that connects strategies from The Art of War to business. The first post in the 36 Stratagems series reveals a model for competition that is fundamentally different from the traditional Western concept.
Tags: coke, competitive strategies, pepsiCategorised in: Marketing, Strategy, Videos
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