Robbie Baxter explains why companies need to prioritize their mission over their products to take advantage of new technologies and services and build a new kind of relationship with today’s–and tomorrow’s–members.
If you are selling SaaS subscriptions, or any kind of subscription-based service, Robbie Kellman Baxter offers six ways you can gain new customers and increase retention rates.
Nitin Vig explains why hotels may be the holy grail of a subscription-based business.
Robbie Kellman Baxter shares an article on subscription & membership trends in retail & consumer packaged goods.
Using the wine industry as a business model, Robbie Kellman Baxter shares expert advice on how to build a successful subscription business.
In this interview with MultiBrief Exclusive, Robbie Kellman Baxter explains why subscription-based customers may be jumping ship and how to keep them from leaving.
Robbie Kellman Baxter takes a look at the different strategies of the newly-launched subscription programs from Lyft and Uber and how it may changes inner city transportation.
The success of subscription business models has led many companies to think about making a move in that direction. Robbie Kellman Baxter explains how to do it, and why you should.