Brand Advocate Marketing

If social media marketing doesn’t seem to be increasing sales, it could be time to roundup your brand advocates. Mary Kate Scott provides an article and case study on finding brand advocates and keeping them.

Reviewing the Evolution of Revenue Operations

In the first of an informative and insightful three-post series on demand generation, Remen Okoruwa explains the rise of revenue operations, what it means for companies today, and how it can help align marketing and sales departments for better results.