Trouble the Water to Catch the Fish

In this week’s episode of 36 Stratagems, Kaihan Krippendorff explores Microsoft’s strategy to push PowerPoint into a lead position, and the triple play tactic used by Comcast to bundle products and confuse consumers.

The Collaborative Strategy of Pepsi and Coke

Kaihan Krippendorff has compiled an immensely valuable resource that connects strategies from The Art of War to business. The first post in the 36 Stratagems series reveals a model for competition that is fundamentally different from the traditional Western concept.