Tanya Khotin tackles the issue of full disclosure when it comes to brands buying into the divestment bandwagon and claims of investments that uphold environmental, social and governance (ESG) factors.
Jonathan Paisner addresses the issues that arise when communication fails between corporate marketing and product marketing and provides a framework that can help align brand messaging.
Susan Hamilton sheds light on the success of the Condom King and the four marketing strategies that helped his product rise to the forefront of the market.
When two B2B companies merge, what is the best way to brand a new entity at the corporate level? Jonathan Paisner provides concise steps on how to move the new brand forward.
In the third part of this series on fixing broken brands, Jonathan Paisner explores the issues on an aging brand.
In the second of this three part series, Jonathan Paisner explains how a shifting business strategy can break your brand – and what you can do to fix it.
James Black asks and answers the crucial question of “so what” to identify key takeaways on brand marketing insights from the new IRI pacesetters list.
Jonathan Paisner has compiled a three-part series about B2B brand management that highlights the symptoms, causes, and cures for a broken brand. This post deals with the issue of inattention.