Tag Archive: Brand Management
October 11, 2019 6:43 am Published by henrietta.poirier Tanya Khotin tackles the issue of full disclosure when it comes to brands buying into the divestment bandwagon and claims July 23, 2019 6:33 am Published by henrietta.poirier Jonathan Paisner addresses the issues that arise when communication fails between corporate marketing and product marketing and provides a framework September 24, 2018 7:00 am Published by henrietta.poirier Susan Hamilton sheds light on the success of the Condom King and the four marketing strategies that helped his product September 21, 2018 7:00 am Published by henrietta.poirier When two B2B companies merge, what is the best way to brand a new entity at the corporate level? Jonathan August 10, 2018 7:01 am Published by News Admin In the third part of this series on fixing broken brands, Jonathan Paisner explores the issues on an aging brand. August 6, 2018 7:02 am Published by News Admin In the second of this three part series, Jonathan Paisner explains how a shifting business strategy can break your brand August 5, 2018 7:03 am Published by News Admin James Black asks and answers the crucial question of “so what” to identify key takeaways on brand marketing insights from July 23, 2018 7:52 am Published by News Admin Jonathan Paisner has compiled a three-part series about B2B brand management that highlights the symptoms, causes, and cures for a 
