Jonathan Paisner explains the importance of a naming system when branding products and services.
When two B2B companies merge, what is the best way to brand a new entity at the corporate level? Jonathan Paisner provides concise steps on how to move the new brand forward.
Jonathan Paisner offers six tips for sustaining the passion after the brand launch.
From Jonathan Paisner, a simple M&A brand framework to help identify and scope issues that inevitably emerge with platform add-ons.