Tag Archive: brand framework
January 3, 2019 6:54 am Published by henrietta.poirier Jonathan Paisner explains the importance of a naming system when branding products and services. September 21, 2018 7:00 am Published by henrietta.poirier When two B2B companies merge, what is the best way to brand a new entity at the corporate level? Jonathan July 8, 2018 3:50 am Published by News Admin Jonathan Paisner offers six tips for sustaining the passion after the brand launch. June 3, 2018 7:38 am Published by News Admin From Jonathan Paisner, a simple M&A brand framework to help identify and scope issues that inevitably emerge with platform add-ons. 
