Winning refers to the act of achieving success in a particular endeavor or competition. In sports, for example, winning refers to the team or individual who finishes first or comes out victorious in a game or tournament. In business, winning might refer to a company that outperforms its competitors in terms of revenue or market share. Winning can also refer to personal achievements, such as accomplishing a goal or overcoming a challenge.

The concept of winning is often associated with competition and the idea that there can be only one winner. However, winning can also refer to a personal sense of achievement or progress, regardless of how others are performing. In this sense, winning can be seen as a subjective experience that is unique to the individual.

Winning can also be viewed in terms of the process of achieving success, rather than the end result. This means that the journey towards a goal or the lessons learned along the way can be just as valuable as the final outcome. In this sense, winning is not just about coming out on top, but also about the growth and development that occurs during the pursuit of success.

It is also important to note that winning can come at a cost. Whether it be sacrificing personal values, relationships, or well-being, it is important to consider the trade-offs that may come with the pursuit of success. Ultimately, the concept of winning is multi-faceted and can be understood in many different ways.

In the book Playing to Win: How Strategy Really Works, author Roger Martin argues that the concept of winning should be the cornerstone of a company’s strategy. Martin believes that a company’s strategy should be focused on winning in a specific market space, rather than simply trying to survive or compete in the market. He argues that a company that is focused on winning will be more successful than one that is simply trying to maintain its current position.

Martin suggests that a company’s strategy should start by identifying a “winning aspiration” which is a statement of what the company wants to achieve in the market. This should be specific and ambitious, and should be focused on winning in a particular market space. Once the winning aspiration is identified, the company can then develop a set of strategic choices that will help them achieve this goal. These choices should be focused on creating a unique and valuable proposition for the customer, and on building a sustainable competitive advantage.

Martin also stresses the importance of creating a clear and aligned organizational structure to support the company’s strategy. He argues that a company’s culture, structure, and practices should all be aligned to support the pursuit of the winning aspiration. He also suggests that the leadership team should be composed of individuals who are committed to the winning aspiration and are willing to make the difficult choices necessary to achieve it.

In summary, Roger Martin’s approach to strategy in the book Playing to Win emphasizes the importance of having a clear and ambitious goal of winning in a specific market space, developing a unique and valuable proposition for customers and building a sustainable competitive advantage, aligning the organization structure and culture to support the strategy, and having a leadership team committed to the winning aspiration.


Setting clear and ambitious goals: A professional can apply the concept of winning by setting clear and ambitious goals for their company or department. This could include increasing market share, achieving a certain level of revenue, or expanding into new markets. By setting clear and ambitious goals, the professional can focus their team’s efforts on winning in a specific market space.

Developing a unique value proposition: A professional can apply the concept of winning by developing a unique value proposition for their customers. This could include offering a product or service that is significantly better or cheaper than the competition, or creating a unique customer experience. By developing a unique value proposition, the professional can create a sustainable competitive advantage that will help them win in the market.

Building a strong team: A professional can apply the concept of winning by building a strong and talented team. This could include hiring the best talent in the industry, creating a culture that encourages collaboration and innovation, and providing opportunities for professional development. By building a strong team, the professional can ensure that their company has the resources and capabilities to win in the market.

Focusing on the customer: A professional can apply the concept of winning by focusing on the needs and wants of their customers. This could include conducting research to understand customer preferences and trends, gathering feedback and incorporating it into the company’s products or services, and creating a customer-centric culture. By focusing on the customer, the professional can create a competitive advantage and increase the chances of winning in the market.

Continuously adapt and improve: A professional can apply the concept of winning by continuously adapting and improving their strategy and operations. This could include regularly reviewing and updating the company’s goals and strategies, continuously gathering and analyzing data, and experimenting with new tactics and technologies. By continuously adapting and improving, the professional can ensure that their company stays ahead of the competition and maintains its ability to win in the market.

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Will Bachman