The concept of “luck surface area” was originated by management thinker and author Jim Collins, who used the term to describe the relationship between hard work and luck in achieving success. According to Collins, luck surface area is the amount of exposure an individual or organization has to opportunities and resources that can lead to success. The larger the luck surface area, the more opportunities and resources an individual or organization is exposed to, and the more likely they are to experience good luck.
Collins first introduced the concept of luck surface area in his book “Great by Choice,” where he argued that successful individuals and organizations are able to increase their luck surface area through hard work and persistence. He argued that these individuals and organizations are able to create their own luck through their actions and choices, rather than simply relying on good fortune.
Other terms that have been used to refer to the same concept include “opportunity surface area,” “opportunity horizon,” and “luck horizon.” These terms all describe the idea that individuals and organizations can increase their chances of success by increasing their exposure to opportunities and resources.
Investing in skills and knowledge: Collins argues that individuals and organizations can increase their luck surface area by investing in skills and knowledge that make them more valuable and attractive to potential opportunities. For example, an individual who is highly skilled in a particular area may be more likely to be offered interesting job opportunities or be selected for a promotion.
Building strong relationships: Collins emphasizes the importance of building strong relationships with others in increasing luck surface area. By developing a wide network of contacts and establishing strong connections with others, individuals and organizations can increase their exposure to new opportunities and resources.
Pursuing new experiences and challenges: Collins argues that individuals and organizations can increase their luck surface area by seeking out new experiences and challenges that expose them to new opportunities and resources. For example, an individual who is willing to take on new responsibilities or try new things may be more likely to be offered interesting opportunities or discover new resources.
Being persistent and resilient: Finally, Collins emphasizes the importance of persistence and resilience in increasing luck surface area. By being persistent and resilient in the face of setbacks and challenges, individuals and organizations can increase their exposure to new opportunities and resources over time.
- Great by Choice: Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All by Jim Collins
- “Luck Surface Area: How to Get Lucky In Life (Without Being Rich)” by Frontera Blog
- “Increase Your Luck Surface Area To Get More Customers” by Sean Murphy
- “How to Increase Your Luck Surface Area” by Jason Roberts