Build a Scenario Analysis Model

What You Will Learn

You will learn how to use Gemini to create base, upside, and downside scenarios for revenue, margin, headcount, expenses, and EBITDA.

Required Dataset

Use the FinanceCo_PL_Dataset.

Use these tabs:

Monthly_PL

Budget

Create three new tabs:

Scenario_Assumptions

Scenario_Model

Scenario_Check

Before You Start

Copy the latest month of actual results from Monthly_PL. Use it as the baseline for the scenario model.

Include baseline values for:

Revenue

Gross Margin %

Sales & Marketing % of Revenue

R&D % of Revenue

G&A % of Revenue

Headcount

EBITDA

Create three scenarios:

Downside

Base

Upside

Each scenario should have assumptions for revenue growth, margin, expense ratios, and headcount growth.

Step-by-Step Instructions

Step 1. Ask Gemini to structure the model

Use this prompt:

Act as a finance and strategy consultant.

Create a simple scenario analysis model using Scenario_Assumptions and Monthly_PL.

Build Downside, Base, and Upside cases for revenue, gross margin, operating expenses, headcount, EBITDA, EBITDA margin, and revenue per employee.

Return recommended assumptions, formulas, outputs, and QA checks. Treat scenarios as planning cases, not forecasts.

Step 2. Create scenario assumptions

In Scenario_Assumptions, list assumptions for each case. For example:

Downside: lower revenue growth, lower margin, higher expense ratios

Base: moderate growth and stable margins

Upside: stronger growth, better margin, operating leverage

Step 3. Build the model formulas

In Scenario_Model, calculate projected revenue:

=Baseline_Revenue*(1+Revenue_Growth_Assumption)

Calculate gross profit:

=Revenue*Gross_Margin_%

Calculate operating expenses:

=Revenue*Expense_Ratio

Calculate EBITDA:

=Gross_Profit-Sales_And_Marketing-R&D-G&A

Calculate EBITDA margin:

=IFERROR(EBITDA/Revenue,””)

Calculate revenue per employee:

=IFERROR(Revenue/Headcount,””)

Step 4. Ask Gemini to interpret the scenarios

Use this prompt:

Interpret the Scenario_Model tab. Compare Downside, Base, and Upside cases. Identify key differences in revenue, EBITDA, margin, headcount, and productivity. Highlight assumptions that management should review.

Expected Result

You should have a simple scenario model showing how different assumptions affect revenue, expenses, EBITDA, margin, and productivity.

Check Your Work

Confirm that baseline values tie to source data, assumptions are visible, formulas are consistent across scenarios, and Gemini does not describe scenarios as predictions.

Optional Extension

Ask Gemini:

Create executive-ready scenario headlines with supporting evidence, key assumptions, risks, and management questions for each scenario.

How to get started

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Tell us about your project

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Interview candidates

(We’ll provide bios within 48 hours on average)

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Select your consultant and start work

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