Podcasts are a good way to provide value for your audience, build relationships with potential clients, learn from experts in the field, and raise your visibility. Learning how to start a podcast can capture all this for your consulting business.
Imagine a client is considering engaging your support for a project on topic X. The decision is down to you or another consultant with a background similar to yours in all respects, except that one of the consultants has a podcast with 50 episodes on topic X. Which of the consultants do you think has a better chance of getting selected?
Or imagine that there is a potential client you’d like to have a conversation with. Which approach would be more likely to convince that leader to speak with you: “Hi, I’d love to have a call with you to pick your brain,” or “Hi, I’d love to welcome you as a guest on my podcast, since my listeners would benefit from hearing about your experience.”
This guide leads you through fifteen steps for launching your own podcast.
You can click any section to go directly there:
- Define your objectives
- Create a podcast strategy
- Identify your target audience
- Name your podcast
- Choose your podcast format and length
- Get your recording equipment in order
- Set an episode schedule and prepare for recording
- Choose your editing software
- Set up your intros and outros
- Create your artwork and graphics
- Decide on your syndication service
- Set up a method for tracking episodes
- Reach out to potential guests
- Write a description and publish each episode
- Promote your podcast
- Final thoughts and podcast checklist
- Sample podcasts from members
1. Define your objectives
Listeners tend to be passionate about the specific topics they tune into podcasts to hear about, and the medium hits that golden metric: engagement. Listeners feel connected and learn more about their interests, with a sense of belonging as part of your community..
When thinking about how to start a podcast, consider your listener as you establish goals and what you hope to accomplish.
Potential objectives might include:
- Provide a vehicle for your audience to learn about a topic.
- Build relationships with potential clients.
- Become recognized as an expert leader in your field.
- Build relationships with peers, potential suppliers, or other contacts.
- Generate leads and create a marketing funnel for your consulting services or a paid product.
It’s important here to think about and understand exactly what you want to achieve with your podcast. Is it going to be educational and informative, entertaining, or an interview-style show with expert guests?
You should begin with asking yourself some fundamental questions, such as “Why am I starting a podcast?” and “What is my podcast going to be about?” Once you’ve answered the why and the what, the concept and strategy will begin to fall into place.
2. Create a podcast strategy
Before you start a podcast, begin by getting clear about your podcast theme and topics, and its goal or purpose. The folks at Buzzsprout, a podcast hosting tool, say the only requirement is to “be passionate about whatever you choose. It should be something you’re excited to research and regularly discuss.”
It should also be about what your audience is interested in. Now that you’ve identified your exact target listener, think about the topics they most want to hear about. Will Bachman shared some direction on how to start a podcast in Episode 345 of Unleashed.
Once you have an idea of what to podcast about, it’s time for market research. Take some time to research other podcasts with similar themes and topics, and find out what you do and don’t like about them. Figure out what it is that makes them successful. Buzzsprout advises searching your topic on Apple Podcasts or Spotify to see if there are already podcasts in that genre. If there are, listen to a handful of episodes to see what they’re doing well and think of ways they could improve.
This is a good exercise to do regularly even after you’ve been podcasting for years, as thousands of new series and episodes come on the market daily. Take a look at what some Umbrex members are podcasting about for inspiration.
3. Identify your target audience
Narrow down your target listener by looking at them in three different ways:
- Broad audience: Potential clients, potential partners, referral partners, or something else.
- Get more specific: Within the broad audience, drill further down. Are you targeting chief financial officers at mid-market private equity firms? Heads of supply chains at mid-size manufacturing companies based in the southeast United States?
- Identify interests: Ask yourself what your target listener cares passionately about.
- Create an avatar: How old is your target listener? Where did they go to school? What are their previous jobs? How do they spend their time? What sorts of audio books or podcasts or other content do they listen to? Are they on LinkedIn, Facebook, or Twitter? Where do they spend their time? Use this to create what your target listener looks like?
Podcast Taxi points out that, for consultants, producing a podcast can create leads for your business.
“Having a well-produced podcast builds your thought leadership and authority, much like having a published book or television appearance. You’ll be able to provide your target audience with social proof in what the topics you speak to and the guests you have on your show. Your audience will connect with the power of your voice and develop a deep relationship with your brand.”
4. Name your podcast
Just like with naming a newsletter, when you start a podcast you want the name to be catchy and memorable, relevant to its topic, and rank for the topic’s relevant keywords. It also should be centered around your brand and clearly be a part of your brand message.
Apple Podcasts gives some good advice for choosing a title:
Apple Podcasts uses title, author, and description fields for search. The metadata for your podcast, along with your podcast artwork, is your product packaging and can affect whether your podcast shows up in relevant searches, and how likely users are to subscribe to it.
In Apple’s Podcaster’s Guide to RSS, they explain how to use keywords without stuffing. This makes it easy both for people to find your podcast, as well as understand instantly what it’s about.
If you’re well-known in your field, including your name in the title might be a good idea. Take Seth Godin, for example. The name of his podcast is Akimbo: A Podcast from Seth Godin. Because he is a high-profile figure on the topic of marketing, people are likely to search for his name — and therefore, find his podcast. Tim Ferris calls his podcast simply The Tim Ferris Show.
For most people, however, using the main keywords on your topic is a good idea. Duct Tape Marketing is a great title that instantly tells you what to expect: the podcast is about marketing, and the “duct tape” makes it clear that it’s about do-it-yourself marketing.
Adding a bit of clever wit is often appropriate and memorable. Some podcasts with funny names include We’re Not Even That Funny, Dad Joke Loading, and Anything is Poddable. Alternatively, consider naming the show after your ideal audience— for example, The Chief Procurement Officer Show.
When it comes to length, when Pacific Content analyzed more than 650,000 show titles it found 75% of all podcast names are 29 characters or less. You may have 225 characters to play with, but a concise name could have a stronger punch.
If you’re stuck, Sweet Fish Media offers a helpful podcast name generator tool to help you come up with the perfect title. For more insight into this, check out Episode 359 of Unleashed, where Sweetfish Media founder James Carbary shared tips on naming a podcast, and a bunch of other advice.
5. Choose your podcast format and length
A podcast can follow many formats, and it’s a good idea to decide on a format before planning content or recording episodes. Examples of some of the most common podcast formats include:
- Interview: One good example is StartUp, a documentary series about entrepreneurial life. Or take a look at our Umbrex podcast, Unleashed, where Will Bachman hosts conversations with guests on topics of interest to independent consultants.
- Co-host: Typically, two co-hosts lead this type of podcast, and it can be an effective format if there’s camaraderie and a lot to discuss in a conversational format.
- Monologue: Monologues work best if they are shorter. On the other hand, they tend to be more work because you will be responsible for writing content. If you have a lot that you want to share, this may be a good option. Check out The Prof G Pod by Scott Galloway for a good example, as well as Seth Godin.
- Educational: Check out Money For The Rest of Us, a podcast that teaches its listeners about money management and financial investment.
- Panel: This involves bringing on a group of guests to each episode. It can be a nice way to get multiple points of view on your show in a limited amount of time. However, this format can be a bit harder to manage, and it’s logistically more difficult because you have to arrange a call with more than one person and have limited time to go deeply into a topic.
- News reporting: Daily news podcasts make up less than 1% of all podcasts produced but account for more than 10% of the overall downloads in the United States, according to Reuters. The Daily from The New York Times is a stellar example. Keep in mind that news doesn’t have to be of the breaking or world news category. For consultants, this format would focus on news in your industry.
- Repurposed content: If you’ve given speeches or talks, you can think about taking snippets and turning them into a podcast or some other form of content. In this case, you may be relying on a library of material you already have available.
- Scripted and unscripted fiction (or storytelling): One of the most listened-to podcasts, This American Life hosted by Ira Glass, is an example of a highly successful non-fiction storytelling format. It’s heard by more than two million people weekly.
Decide and map out the first few episodes of your podcast with the format you want to go with. Do you need a co-host? Are you doing interviews for each episode? If you’re doing scripted stories, you want to have your topics pre-planned, so you have time for research, writing, and editing.
When it comes to length, there’s no right or wrong answer. Some podcasts, especially daily ones, are only 20 to 30 minutes long. Others are one to two hours. Mike Russell set himself apart due to length, hosting The Longest Podcast in the World, a 36-hour, non-stop podcast that aired in April 2016.
We’re not suggesting you go the Guinness World Records route, but Buzzsprout puts the topic of length succinctly: “Your podcast should be as long as it needs to be, without being any longer.”
6. Get your recording equipment in order
The low barrier to entry of podcasting is one of its chief draws. You don’t have to have experience or a lot of fancy equipment. Quality audio is the chief goal, although people don’t listen to a podcast because it has superior sound. Interested listeners will put up with less-than-optimal audio if your content is compelling — that said, beginning with enough equipment to have decent, clear sound is best.
When you start a podcast, you need to figure out how you are going to record, especially if you will have guests on your show. Will you be together in person doing the episode? Or will you be recording over the phone or internet?
Here are a few considerations for each set-up:
- In person: You may decide to use a recorder in person when recording a monologue, an intro to a season, or an audio essay. If you have two people speaking, buy the Rode SC6 adapter and two Rode Smartlavs. You will also need headphones so you can make sure you have quality audio. Remember to always monitor your sound levels.
- On the phone: There are many apps that record a phone call, but be warned that most record one track for two people. To improve your sound, we recommend getting a lavalier mic which plugs into your phone. Cost generally runs at about $75, and it’s an investment you’ll want to make if you’re recording with your phone and want a professional level recording.
- Via the internet: Recording via the internet is the most popular choice, and Zencastr is our recommendation. You can also use Zoom. If you do, the default will likely be a single track. But you can record individual tracks for each participant, and that’s the best option. There are also more technical ways to record two tracks, which you can Google.
It’s best to record a separate track for each person who is speaking so you can better adjust and balance the volume. Here are two key tips to keep in mind before recording:
- Eliminate background noise. You don’t need to make your room soundproof, but make sure you are in a very quiet area or space. A smaller room generally will have less echo and better sound quality, and a room with a rug or carpet will also make a difference. Be sure to hang a “do not disturb” sign on the door. Check that fans are off, cell phones on do not disturb, and remove anything else that might make any bit of noise.
- Ensure quality audio output. Using your computer or headphones’ internal microphone can be used for a podcast, but usually isn’t ideal for quality sound. You can also video-record your podcast and use that audio, but it generally is not the best option for getting high-quality audio recording. You can find good microphones at many different price points, so it is up to you what you think is ideal for your setup. Reading reviews can help you find the best for your needs and budget. A mic reflection filter will also help take away any echo in the room and give you the crystal clear sound that you’re looking for.
Be sure to test your equipment and recording before you host your first episode or interview your first guest. Check out Episode 146 of Unleashed, where Will Bachman shares his own podcast setup.
7. Set an episode schedule and prepare for recording
No matter what format of a podcast you choose, make sure you are prepared and organized for each episode before recording.
Have a topic with a short description and keywords. Have notes for yourself, from the research you’ve done, and have an idea of how long you want your episode to be so you can be sure to stay on topic and not have to re-record or edit as much out later.
Developing an outline for each episode with time constraints will help you stay focused and avoid rambling — which means more post-editing.
Like the length of your podcast, the frequency should be what it needs to be, and not more. Most experts recommend a publishing schedule of at least once per week, to keep consistency and audience interest strong. If you publish every week, or every Tuesday and Thursday, or even every day, your listeners will begin to schedule your podcast into their routine. This allows you to build a deeper connection with them, and creates habit.
How often you record and publish episodes may also depend on the amount of material and potential guests you have available. If you have a wealth of resources and a long list of people you’d like to invite onto your podcast, you might consider doing episodes more than once per week
8. Choose your editing software
Once your episode is recorded, you’ll need to edit it into the final version. You can edit the episodes yourself or work with an audio editor. In Episode 150 of Unleashed, Will Bachman speaks with his audio engineer Dave Nelson on how they work together.
Below are some helpful tools:
- Cleanfeed: Live interview recording app. It is free to use, with no limits on the length of recording or the number of recordings. Simply create an account and invite your guest for the interview. Cleanfeed produces high dimension audio, which is ideal for when you can’t do in-person interviews and must rely on virtual recordings.
- Squadcast: A very popular platform for recording high-quality podcast interviews. Squadcast provides amazing features such as providing separate tracks for each speaker, which makes for easy editing and includes video conferencing along with high-definition audio. You can try Squadcast for free, and after the trial, it is $20/month.
- Final Cut Pro: Professional video editing application which can be useful for cutting audio.
- GarageBand: Free recording and editing tool that is typically pre-installed on Mac products. This is a more well-known app and seems to be easier for the beginner to use than other platforms. You can completely record, edit, and format your audio through GarageBand.
- Audacity: A very popular and free audio editing software. You can record, edit, add effects and access special features all through the software. This program does have a steep learning curve, but be sure to check out Youtube tutorials when getting started if you haven’t worked with editing software before.
- Adobe Audition: Another great audio-editing software that can mix, record, edit, and restore audio. This program is $20/month.
David Nelson has provided a podcast checklist of instructions for using the free program Audacity to adjust the volume of two separate tracks:
Ctrl-A (to select the entire audio file)
1. Effect, Amplify
– “New Peak Amplitude(db) = -6.0
This will bring the overall level of the file to a place that gives the other steps room to work.
When recording, too quiet is better than too loud. And, when possible, avoid changing levels mid-recording. But I recall that you generally have consistent levels which is good.
2. Effect, Compressor
– Use defaults
Noise floor -40
Attack Time 0.20
Release Time 1.0
Select Make-up gain for 0 db after compression
Unselect Compress based on Peaks
This brings the quiet parts up, and has an invisible hand the holds the louder peaks down.
3. Effect, Limiter
– “Limit to (db)” = -3.00
This will keep the overall loudness below 0.00 or worse any “+” amount. This is a good target for dialog.
Here are some other useful tools you might want to consider, depending on your needs:
- Descript: Connects a transcript to an audio file and can help you insert audio clips taken from another source.
- Audio Hijack: Records any application’s audio and saves audio from hardware devices.
- Podcast Chapters: Helps you create “chapters” so someone can jump to a segment of an interview.
- REV: Offers speech to text services for $1.25 /min, but there are many other cheaper, automated options.
- Headliner: Great tool to create an audiogram of your finished podcast — a short snippet or the entire podcast in an easily shareable, attractive visual.
9. Set up your intros and outros
An intro at the beginning of your podcast isn’t required, but done right, it can improve your listeners’ experience as well as build your brand.
Option 1: The simplest option, with no editing required, is to just record the introduction and the close of the podcast right there on the call with your guest.
Example: “Welcome to [name of your show], I’m your host, [yourname], and I’m delighted to be here today with our guest, [guest’s name], who [brief guest bio…..]. [Guest] welcome to the show!”
Option 2: If you want to raise the level of sophistication of your show, you can consider creating a standard intro with music, such as shown in the following template:
Intro + Music + Interview with guest + Outro
In this model you record the conversation with the guest first. Then, based on the discussion, you write and record an intro. You can record a custom “outro” for each episode, or use a standard closing audio that invites guests to rate, recommend, and share your show.
This approach can bring a higher level of polish to your show, but it also requires more work. However, you can create an intro and outro that is then used for all your episodes, and you introduce the guest and topic at the start of each individual episode.
When you are just starting out you may want to keep it simple. You can always add these later.
10. Create your artwork and graphics
The podcast cover art is the first thing potential listeners will see in the directories or on social media. They should be able to understand what your show is about from the artwork.
Having a simple piece of artwork for your podcast not only ensures that it looks good in the podcast directories, your website, and for social media, but it also strengthens your brand image.
There are a couple of options to consider:
Option 1: Create artwork for the podcast as a whole, with each individual episode using that graphic.
Option 2: Use a custom graphic for each individual episode. This is more work, but can look better and helps identify each separate episode. Things to include:
- Name of guest
- Title of the episode
- The episode number
- A link to your website
You will need both a square and horizontal graphic. Dimensions have to be precise according to each directory. If you’re using a service such as Libsyn or Buzzsprout, they will provide these technical specifications. Otherwise, our recommendation is to use Apple’s artwork requirements:
Artwork must be a minimum size of 1400 x 1400 pixels and a maximum size of 3000 x 3000 pixels, in JPEG or PNG format, 72 dpi, with appropriate file extensions (.jpg, .png), and in the RGB colorspace. These requirements are different from the standard RSS image tag specifications. Make sure the file type in the URL matches the actual file type of the image file.
There are several easy but robust tools out there you can use to create this artwork. One of the most popular ones is Canva, which offers a wealth of tools in the free version. You can also hire a graphic designer to create your podcast artwork. If you don’t already know someone, Fiverr or Upwork are good sources.
11. Decide on your syndication service
Podcasts enter the universe via a syndication service. When you start a podcast, getting it listed in the top podcast directories is crucial for success.
Apple Podcasts is the #1 podcast directory in the world. To get listed in it, first create an account in iTunes. Paste in your RSS feed from your syndication account so that podcast players like Spotify and Sitcher will be able to pull content. Sometimes, it can take a few days to get approved by the iTunes system, but you need an episode published on your syndication account first.
Several podcast platforms can help you publish your podcast to all the major apps, such as Apple Podcasts and Spotify, and often also have other tools such as detailed audience stats and monetization options. Libsyn is one that we recommend, and Buzzsprout is another.
You will also need to choose the right podcast categories for your show. Apple Podcasts allows you to pick three categories, but it only cares about the first one — so make sure this is the category in which you want your show listed. Choosing a sub-category can help boost your podcast’s visibility.
12. Set up a method for tracking episodes
The most straightforward way to keep track of your podcast episodes is on a simple Google Sheet. This can act as a checklist for the components of your podcast. Over time, you’ll find that some kind of tracking system is invaluable, particularly if you have other team members helping you.
Here are some suggested columns for the sheet:
- Episode number
- Guest name (if you have guests)
- Episode name
- Editing status (Not yet recorded / Recorded ready to edit / Edited)
- Custom graphic status (Created)
- Publishing status (Uploaded in draft mode / Published)
- Date published
13. Reach out to potential guests
Podcast guests present a huge opportunity to network and cultivate a business relationship, says Podcast Taxi. “A podcast invitation for an interview is an opportune time to connect with a new target client, dive into your network for introductions, or re-connect with past clients. Interviewing a potential client gives you a chance to build real rapport and create a lasting positive impression.”
When inviting guests on your podcast, keep it short. Here are a few things you want include on your checklist to send:
- A scheduling link.
- A link to your show’s website )once you have episodes published).
- Suggest two or three topics you’d like to discuss.
- Explain that no prep is required.
- Take ten minutes before you record to provide a sense of what you’re going to discuss with your guest.
The following template can help:
Would you like to be a guest on my show, “[Name]?” The show gets about X downloads per month, and our listeners are primarily Y.
Would you be available to discuss Z?
If you’d be interested, you can book a time via this link [Include your link here.]
The show generally takes an hour to record, and I record a regular phone call, which gives the best audio quality.
If you’d like to discuss further, you can reach me at [phone number].
You also want to have a good post-interview checklist in place. This could include:
- Sending the audio for the guest to listen to if requested.
- Providing the transcript of the episode.
- Ask for a photo, bio, and links for the show notes.
- Once the episode is published and live, you might consider providing your guest with a graphic and some social media text they can use to share.
The Solopreneur Money Podcast is a great example of a show that has an organized and thoughtful process for guest management. Once the guest has been invited and agrees to be on the podcast, host Gabe Nelson’s team sends out an email with all of the pertinent information and process:
- Link to Podcast Process
- As discussed, you and Gabe are going to discuss ________.
- You’ll use our online studio, Squadcast.fm, for the Podcast and I’ll send the link over about a week prior to your conversation with Gabe. Please note that this will be a video recording in addition to an audio recording.
- As far as the date, please use [this link] to access Gabe’s calendar. I would allow 2 hours for the whole process.
- In order for us to highlight and promote you, your company and your expertise best during our interview, please complete our Podcast Guest Interview Form as soon as you can.
About a week out from the interview, the team sends their Podcast Best Practices and Expectations to help the guest prepare for the interview, along with their Guest Release form.
14. Write a description and publish each episode
Like the name, your episode description is metadata that helps listeners and search engines find your podcast. This metadata about the MP3 file of each episode includes the name of your show, its description, episode number, the release year, etc.
These fields increase the visibility of your show on the various directories such as Apple Podcasts, Google Play, and Spotify.
“A good episode description is essential for success,” says Buzzsprout. “It’s the space where you explain what your show is about in one paragraph. Make sure you’re telling readers what’s in it for them, and make it entertaining, too, so it will encourage people to subscribe.”
Keep in mind that very little of your podcast description will be visible to a potential listener, so the first few words are most important. With Apple Podcasts, they allow 4,000 characters in the description. Even though only a small portion of those will be visible, use the full 4,000 characters for SEO purposes.
Umbrex member Rick Denton advises, “Use the rest to continue to describe what your typical listeners like, what their desires, needs and pain points might be and what can they expect to get from listening to the show. Include a little more about the host and why the host is uniquely suited to be the one to provide this show.”
You will also need to upload each individual episode that you record. Here are the basic steps for listing your episode in the directories, but keep in mind that many services, such as Libsyn and Buzzsprout, will do this for you once you’re set up with an account.
- Upload your mp3 file to the syndication service.
- Enter general information about the show, including its title, description, and URL, in addition to the appropriate categories, (for example, career development).
- Include destinations where you want it to exist. A podcast can automatically go to Google Play or Spotify, etc.
- Upload your artwork. You’ll want a thumbnail image and a widescreen image, which can be useful for YouTube.
- Publish the episode to your own website.
Ideally, your website will have a dedicated page for your podcast that will list each new episode as its published. Each episode should link to its own individual URL, with the podcast, short description of the topic and guest, and a transcript. You might also include a few highlights, with the time that highlight starts for people to easily find what interests them the most.
“Putting the transcript on here is important as that provides an automatic SEO support for your website,” Denton says. “If your podcast talks about Customer Experience and you have word after word talking about customer experience, that will build the SEO for your website, and draw potential clients & listeners to you.”
15. Promote your podcast
Doing some marketing in advance of your podcast launch is a good way to build buzz and advance subscribers. Promote it on social media, using the artwork and URL, and consider reaching out to influencers and leaders in your industry to see if they would be interested in sharing it.
If the thought of building up to a big launch day is a little intimidating, you can do a “soft launch” in which you don’t hype the show beforehand. Rather, once your first episode or two is published and you’ve worked out any kinks and are happy with it, you can then promote it through social media, marketing, in your newsletter, and even with advertising.
Once you’ve launched you can also try to get your podcast reviewed. This is as simple as encouraging listeners to submit a review, and can be a call-to-action at the end of each episode.
Other ways to market your podcast include:
- Inviting other podcast hosts as guests.
- Posting it on Twitter and @your guest. Include key quotes in a thread.
- Posting it on LinkedIn and tagging your guest.
- Including it in your newsletter.
- Making it prominent on your website.
- Providing your guest with a pack of marketing materials such as a customized social media graphic with their name, photo, and topic of the podcast.
- Creating microcontent from each episode, such as an audiogram. This is more engaging than a still image.
- Create a video for your podcast or an episode.
Starting a podcast is a big accomplishment, and if you’ve done so, you’re ahead of most others in the game. Congratulate yourself and celebrate!
Don’t get discouraged by small listener numbers. The beauty of podcasting is that the goal is to reach a niche audience of fans passionate about your topic, not mass numbers. Keep in mind that the average podcast only gets around 100 listeners — so if you can get to 100, you’re already better than half of all podcasters.
Focus on quality of content, rather than the quality of the audio or having the perfect sound or place to record. Some of the most successful podcasts were recorded and edited on an iPhone. Great content is what will keep a listener, not expensive or fancy production.
Every podcast has a few bad episodes. Don’t be discouraged when your episode didn’t go as you envisioned or according to plan, or there were tech issues with the recording. There’s always editing, and there’s always another episode to plan. Take it as an opportunity to learn from what went wrong.
Take advantage of our handy 15-step podcast checklist to help launch your podcast.
Sample Podcasts from Umbrex Independent Consultants
Check out these podcasts from members of the Umbrex community:
- Cork Rules: Robert Tas launched this wine-centric podcast which shares wine list picks from top restaurants, providing listeners with the knowledge to confidently navigate the ‘wine list’ through somm recommendations, suggested food pairings, and masterclass insights.
- CX Passport: This podcast invites guests weekly to share their insights around great Customer Experience, travel, and just like the best journeys, explore new directions we never anticipated. Hosted by Rick Denton who believes the best meals are served outside and require a passport.
- The Enlightened Executive: Susan Drumm’s podcast explores where your personal evolution sparks your leadership (r)evolution.
- EQ Hacks: Bite-Size Emotional Intelligence Power Moves from Agnes Le & Celine Teoh.
- Fearless Growth with Amanda Setili: Amanda and her guests explore the mindsets and choices that lead individuals, leaders and their organizations to outstanding performance.
- The Growth Whisperers: From Brad Giles and Kevin Lawrence, each episode covers interesting situations and questions from the world of strategic planning, leadership development, talent and hiring in high growth entrepreneurial companies where real results matter.
- Leading Excellence: Peter Costa leads discussions with proven leaders on how they developed their personal skills and style while building excellence in their organizations.
- The Purposeful Strategist: Belden Menkus aims to shift the discussion about organizational purpose from being about what organizations and leaders should do – to take a practical look at what they are doing – and what we can learn from that.
- Reimagine Work: One of the top future of work podcasts hosted by Paul Millerd of Boundless. It explores our modern relationship with work and features conversations with philosophers, freelancers, self-employed entrepreneurs, thinkers and generous humans who share their perspective on the anxiety of the modern work experience.
- Strategy Taken: Luiz Zorzella explores how strategic leaders in financial services make hard decisions.
- Subscription Stories: True Tales from the Trenches: In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.
- Unleashed: The Umbrex podcast from Will Bachman explores how to thrive as an independent professional.