A playbook with 35 detailed analyses for a SaaS company
Each analysis includes:
- Goal of the analysis
- Data required
- Detailed step-by-step instruction on how to conduct the analysis
- Format of the output of analysis
- How to interpret results
- Steps a company can take to improve on the measure
In this guide you'll learn the following 35 analyses across four categories:
A. Finance & Revenue
Table of Contents
- Annual Contract Value (ACV) Analysis
- Average Revenue Per User (ARPU) Analysis
- Cost of Goods Sold Analysis
- Deferred Revenue
- Discount Rate Impact
- Expansion Revenue Analysis
- Monthly Recurring Revenue (MRR) Growth Rate
- Revenue Backlog
- Revenue Concentration
- Revenue Forecasting Accuracy
- Revenue per Employee
B. Sales & Marketing
C. Customer Retention & Success
Table of Contents
- Contract Renewal Rate Analysis
- Churn Rate Analysis
- Customer Advocacy or Net Promoter Score (NPS)
- Customer Lifetime Value (CLV) Analysis
- Customer Segmentation Analysis
- Customer Success Team Efficiency
- Customer Support Efficiency Analysis
- First Contact Resolution (FCR) Rate
- Net Revenue Retention (NRR) Analysis