A playbook with 45 detailed analyses for a retail bank
Each analysis includes:
- Goal of the analysis
- Data required
- Detailed step-by-step instruction on how to conduct the analysis
- Format of the output of analysis
- How to interpret results
- Steps a company can take to improve on the measure
In this guide you'll learn the following 45 analyses across seven categories:
Table of Contents
A. Customer Behavior and Engagement
- Customer Segmentation and Product Penetration Opportunities
- Customer Satisfaction and Net Promoter Score (NPS)
- Cross-Selling and Up-Selling Effectiveness
- Customer Lifetime Value (CLV) and Acquisition Cost
- Customer Journey Mapping and Experience Optimization
- Customer Demographics and Financial Behavior
- Personal Financial Management Tool Engagement
- Customer Financial Health and Credit Utilization
- Customer Segment Profitability and Risk Assessment
- Customer Retention and Dormant Account Reactivation Strategy
- Debit and Credit Card Rewards Program Engagement
- Customer Support and Resolution Time Efficiency
B. Product and Portfolio Performance
- Retail Deposit and Loan Portfolio Performance
- Mortgage Portfolio Risk and Valuation
- Savings and Investment Account Tenure
- Loan Portfolio Diversification and Sectoral Risk Exposure
- Mortgage Loan-to-Value (LTV) and Debt-to-Income (DTI) Ratio
- Debt Consolidation Product Demand and Risk
- Loan Repayment Behavior and Default Management Strategy
C. Operational Efficiency and Risk Management
- Risk and Compliance Adherence for Retail Banking Operations
- Credit Quality and Loan Loss Provisioning
- Fraud Detection and Prevention Effectiveness
- Loan Origination and Underwriting Efficiency
- Operational Efficiency and Cost-to-Income Ratio
- Regulatory Compliance Cost
- Regulatory Capital Adequacy and Stress Testing
D. Branch and Channel Performance
E. Digital and Technological Capabilities
F. Financial Performance and Revenue Management
G. Market Penetration and Strategic Growth Opportunities
- Financial Inclusion and Market Penetration
- Deposit Growth and Stability
- Wealth Management and Investment Product Penetration
- Fee Income and Revenue Dependency
- Payment Services Usage and Revenue
- Personalized Banking Services Uptake and Impact
- Household-Level Financial Product Cross-Holdings
- Retail Banking Product Lifecycle and Attrition
- Loan Prepayment and Refinance Behavior
- Household Wealth Accumulation Trends
- Strategic Growth and Market Expansion Planning