A playbook with 35 detailed analyses for a Media & Entertainment company
Each analysis includes:
- Goal of the analysis
- Data required
- Detailed step-by-step instruction on how to conduct the analysis
- Format of the output of analysis
- How to interpret results
- Steps a company can take to improve on the measure
In this guide you'll learn the following 35 analyses across nine categories:
Table of Contents
A. Content Strategy & Portfolio
- Content Portfolio & ROI Analysis
- Windowing Strategy & Release Calendar Optimization
- IP Library Valuation & Franchise Development Potential
- Cross-Franchise Synergy & Universe-Building Analysis
- Award Campaign Strategy & Prestige Project ROI
- Franchise Refresh & Reboot Potential
- Scripted vs. Unscripted Content Mix Analysis
B. Rights, Licensing & Distribution
- Intellectual Property & Licensing Monetization Strategy
- Digital Rights & Royalties Management
- Rights Acquisition & Window Negotiation Strategy
- Global Format Licensing & Adaptation Strategy
- Piracy Risk & Content Protection Strategies
- Syndication & Re-run Monetization Potential
- Music Streaming Partnerships & Catalog Management
- Physical Media Sell-Through & Retail Channel Strategy
- Retransmission Consent & Carriage Fee Negotiation Analysis
- FAST (Free Ad-Supported Streaming TV) Channel Strategy & Monetization
C. Live & Experiential Entertainment
D. Sports & Gaming
E. Technology & Innovation
F. Financing & Partnerships
G. Regulatory, Compliance & Guilds
H. Merchandising & Ancillary Revenue
I. Audience Engagement & Monetization