A playbook with 33 detailed analyses for a hospitality company
Each analysis includes:
- Goal of the analysis
- Data required
- Detailed step-by-step instruction on how to conduct the analysis
- Format of the output of analysis
- How to interpret results
- Steps a company can take to improve on the measure
In this guide you'll learn the following 33 analyses across 7 categories:
Table of Contents
A. Revenue & Pricing Management
- Occupancy Rate and ADR Evaluation
- RevPAR Trend Analysis
- Distribution Channel Mix and Booking Source Analysis
- Group vs. Transient Business Mix Evaluation
- Length‐of‐Stay Patterns and Rate Optimization Review
- Booking Window Patterns Analysis
- Look‐to‐Book Ratios and Online Booking Abandonment Analysis
- Concierge and Activity Booking Revenue Analysis
- In‐Room Amenities Cost‐Benefit Analysis
- Children’s Programs and Family Amenity ROI
- Extended Stay Packaging and Rate Strategies
- Vacation Package and Bundled Rate Plan Efficacy
- Revenue Management Integration with Local/Seasonal Event Calendars
B. Guest Experience
C. Technology
D. Operations & Hospitality Services
- Housekeeping Efficiency and Turnaround Analysis
- Stay Extension and Early/Late Check‐In/Out Utilization
- F&B Menu Engineering and Cost Control
- F&B Outlet Performance and Profitability Assessment
- Hotel Retail/Gift Shop Product Mix Optimization
- In‐Room Dining Profitability and Utilization
- Signature Restaurant or Specialty Dining Concept Evaluation
E. Marketing & Competitive Positioning
F. Ownership & Financial Structures
G. Events & Alternative Offerings