A playbook with 43 detailed analyses for a consumer packaged goods company
Each analysis includes:
- Goal of the analysis
- Data required
- Detailed step-by-step instruction on how to conduct the analysis
- Format of the output of analysis
- How to interpret results
- Steps a company can take to improve on the measure
In this guide you'll learn the following 43 analyses across five categories:
A. Marketing
B. Sales
11. Channel Strategy Assessment
12. Direct-to-Consumer Channel Performance
13. Promotional Pricing and Discount Depth Analysis
14. Retailer Relationship and Negotiation Power Assessment
15. Retailer-Specific Marketing and Joint Business Planning
16. Trade Promotion Effectiveness
17. Shelf Availability and Out-of-Stock Analysis
18. In-store Execution and Merchandising Compliance Analysis
19. Category Management and Shelf Space Optimization
20. In-store Sampling and Shopper Activation Effectiveness
C. Operations
23. Product Mix and SKU Rationalization
24. Supply Chain Efficiency and Distribution Network Analysis
25. Co-packing and Contract Manufacturing Evaluation
26. Sourcing and Raw Material Cost Analysis
27. Regional and Local Market Penetration Analysis
28. Perishability and Freshness Management in Supply Chain
29. End-to-End Product Traceability and Transparency Analysis
30. Inventory Turns and Shelf-Life Optimization
31. Distributor and Wholesaler Performance Analysis
D. Research & Development
34. Innovation Pipeline and New Product Development (NPD) Analysis
35. Product Cannibalization and Cross-Selling Impact
36. Product Lifecycle Management (PLM)
37. Packaging and Labeling Regulatory Compliance
38. Sustainability and Packaging Innovation Analysis
39. Health and Wellness Trends Impact on Product Portfolio