St. Regis Hotels & Resorts: History, Ownership, Market Position, and Guest Experience

St. Regis Hotels & Resorts is a global luxury hotel brand that traces its identity to The St. Regis New York, opened in 1904 by John Jacob Astor IV. The original hotel introduced residential elegance, advanced technology for its era, and highly personalized service to a prominent Fifth Avenue address. Those characteristics later became the foundation of a multi-property brand.

Today, St. Regis belongs to Marriott International and sits within Marriott’s luxury portfolio. It operates full-service city hotels and destination resorts, with selected properties also incorporating branded residences. The brand competes in the luxury and, in many markets, ultra-luxury portion of the travel and tourism industry.

St. Regis is particularly associated with butler service, formal yet individualized hospitality, prominent addresses, elaborate public spaces, signature bars, and rituals derived from the original New York hotel. Its portfolio spans North America, the Caribbean, Europe, the Middle East, Africa, and Asia-Pacific. Although properties differ in architecture and destination context, the combination of Astor-era heritage, personalized service, and Marriott Bonvoy participation most clearly defines the brand today.

1. What Is St. Regis?

St. Regis is a full-service luxury hotel and resort brand owned by Marriott International. Its history begins with The St. Regis New York, which John Jacob Astor IV opened in New York in 1904. The contemporary hotel network developed much later, particularly through Sheraton and Starwood Hotels & Resorts, before becoming part of Marriott in 2016.

The brand operates urban hotels, beach and island resorts, mountain properties, and mixed-use developments that may include St. Regis-branded residences. Its hotels typically combine rooms and suites with restaurants, bars, meeting venues, wellness facilities, concierge support, and St. Regis Butler Service. Resort facilities vary substantially by destination.

St. Regis is positioned in Marriott’s luxury tier. The term “ultra-luxury” is also used in hospitality discussions about the brand, especially for properties offering extensive suites, villas, residential components, and high staff-to-guest service levels. It is not, however, a universal star or quality rating for every property.

The brand’s defining proposition is a combination of landmark or sought-after locations, formal service traditions, individualized assistance, and a luxury experience linked to the social and residential character of the original New York hotel.

2. St. Regis at a Glance

• Hotel brand name: St. Regis Hotels & Resorts
• Hotel family: Marriott International
• Portfolio position: Part of Marriott’s luxury brand group
• Brand type: Full-service luxury hotels, resorts, and branded residences
• Founded: 1904, based on the opening of The St. Regis New York
• Founder: John Jacob Astor IV
• Place founded: New York City, United States
• Modern brand development: Expanded into a multi-property luxury brand under Sheraton and Starwood, particularly from the late 1990s onward
• Current headquarters: No separate St. Regis headquarters is publicly identified; the brand is administered within Marriott International, headquartered in Bethesda, Maryland
• Current brand ownership: Marriott International
• Industry segment: Luxury and ultra-luxury, full-service hospitality
• Market position: High-service urban hotels and destination resorts emphasizing heritage, personalized service, and established luxury rituals
• Typical property types: City hotels, beach resorts, island resorts, mountain resorts, and mixed hotel-residential developments
• Geographic focus: Global, with established portfolios in North America, Asia-Pacific, the Middle East, and selected European, African, and Caribbean destinations
• Primary guest segments: Affluent leisure travelers, senior business travelers, couples, families, event guests, Marriott Bonvoy members, and buyers or users of branded residences
• Core proposition: Personalized luxury hospitality supported by butler service, prominent locations, formal rituals, and destination-specific design
• Loyalty program: Marriott Bonvoy
• Operating model: Predominantly third-party-owned hotels managed or franchised through Marriott arrangements, with some branded residential licensing
• Current status: Active and expanding internationally
• Official website: Official St. Regis website

3. What Hotel Family Does St. Regis Belong To?

St. Regis is owned by Marriott International. It entered Marriott’s portfolio when Marriott completed its acquisition of Starwood Hotels & Resorts Worldwide in 2016. The transaction transferred the St. Regis brand, its management and franchise relationships, and its development pipeline to Marriott.

Within Marriott’s portfolio, St. Regis occupies the luxury tier alongside brands with distinct propositions. Ritz-Carlton also emphasizes full-service luxury, while W Hotels has a more overt lifestyle orientation. The Luxury Collection generally allows greater expression of individual hotel identity. St. Regis is differentiated within this family by its Astor heritage, butler service, ceremonial rituals, and interpretation of residential-style elegance.

Brand ownership does not mean Marriott owns the real estate underlying every St. Regis. A typical property may be owned by a hotel investment company, institutional investor, sovereign investor, family business, or mixed-use developer. Marriott may operate the hotel under a management agreement or provide the brand and operating system through a franchise arrangement. The precise structure differs by property and jurisdiction.

This asset-light model helps St. Regis expand without Marriott funding the full real-estate cost of each hotel. It also means property owners influence capital investment, renovations, and development economics, while Marriott controls or supervises brand standards, distribution, loyalty participation, and operating requirements.

St. Regis hotels participate in Marriott Bonvoy, giving guests access to Marriott’s reservation channels and member benefits. The loyalty relationship is commercially important, but Marriott Bonvoy is a program, not the brand’s owner.

4. Who Founded St. Regis, and How Did It Begin?

John Jacob Astor IV founded the original St. Regis hotel in New York City. Astor was a member of a major American real-estate and hospitality family, an inventor, and the developer of several prominent buildings. He also participated in the development of the Waldorf-Astoria before creating a hotel intended to combine the privacy and refinement of an elite residence with the services and technology of a leading city hotel.

The St. Regis New York opened on September 4, 1904, at East 55th Street and Fifth Avenue. Its address placed it close to the residential and social center of upper Fifth Avenue at a time when luxury development was moving northward in Manhattan.

The name is commonly traced to Upper St. Regis Lake in New York’s Adirondack region, where the Astor family maintained a retreat. That association connected the urban hotel to the leisure culture of wealthy New York families, although the business itself began as a city hotel rather than a resort.

The original property incorporated features considered advanced for the period, including extensive telephone access, climate and ventilation systems, and private bathrooms in guest accommodations. Equally important was its service idea: guests were to receive discreet attention in surroundings that felt more residential than institutional.

The modern St. Regis brand did not emerge as a global chain in 1904. It developed from the reputation, service customs, name, and visual identity of the original hotel many decades later.

5. What Is the History of St. Regis?

1904: The original hotel opens. John Jacob Astor IV opened The St. Regis New York as a luxury city hotel combining contemporary building technology with the atmosphere and service of a private residence. The hotel’s Fifth Avenue setting and association with New York society became central to its identity.

1912: The founder dies. Astor died in the sinking of the Titanic. The hotel continued under subsequent family and corporate ownership. His death ended the founder-led period but did not end the property’s role in New York hospitality.

1920s and 1930s: The hotel expands its social identity. An annex increased the property’s capacity in the late 1920s. The King Cole Bar became one of its best-known spaces. In 1934, bartender Fernand Petiot served the vodka-and-tomato drink associated with the modern Bloody Mary there, using the name Red Snapper. St. Regis hotels later adopted local Bloody Mary interpretations as a recurring brand ritual.

1960s onward: Corporate ownership replaces the founder-family era. Sheraton acquired the New York hotel in 1966. Over the following decades, the property experienced ownership changes, renaming, and renovation. This period connected the St. Regis name to a larger hotel organization and eventually made broader brand development possible.

Late 1990s: St. Regis becomes a multi-property brand. Following Starwood’s acquisition of Sheraton and related hotel interests, St. Regis was developed more deliberately as an international luxury brand. The New York property served as the historical reference point, while hotels in locations such as Aspen, Washington, Houston, Beijing, and Rome helped establish a portfolio beyond the original address. This was the decisive transition from one historic hotel to a hotel brand.

2000s: Resort expansion changes the portfolio. Properties in destinations such as Bora Bora, Bali, Punta Mita, and the Maldives extended St. Regis from urban luxury into beach and island hospitality. Villas, overwater accommodation, spas, recreational programming, and larger leisure facilities broadened the guest proposition. The resort expansion also made couples, honeymooners, and luxury family travelers more important audiences.

Branded residences become part of the model. St. Regis increasingly became associated with mixed-use developments incorporating privately owned residences. Owners could receive hotel-related services and use a recognized hospitality brand, while developers gained a residential identity tied to luxury service. Residence ownership remains legally and commercially separate from staying in a hotel room.

2016: Marriott acquires Starwood. St. Regis became part of Marriott International when the companies completed their merger. The change gave the brand access to Marriott’s global sales organization, development relationships, reservation infrastructure, and loyalty ecosystem. St. Regis retained its name and core identity rather than being absorbed into another luxury brand.

2020s: The footprint continues to diversify. Openings in cities and resort markets such as Chicago, Riyadh, Belgrade, the Red Sea, Longboat Key, Aruba, and the Dominican Republic illustrate continued expansion. The development strategy now combines established gateway cities with leisure destinations and large mixed-use projects.

This history explains the present brand: a century-old hotel identity that became a global network only in recent decades. Its continuity lies primarily in the New York origin story, service rituals, and residential style rather than in unchanged ownership or a continuously standardized chain dating from 1904.

6. What Industry Segment Does St. Regis Occupy?

St. Regis operates in the full-service luxury hotel segment. Many of its properties also compete in what owners, developers, and hospitality analysts describe as the ultra-luxury segment. That classification is supported by the brand’s service intensity, suite and villa inventory, butler service, prominent locations, extensive food and beverage operations, spas, and capacity to serve guests seeking highly personalized arrangements.

The classification should not be confused with a universal star rating. Hotel stars, diamonds, and tourism classifications are generally awarded at the property level and vary by country or rating body. A St. Regis in one jurisdiction may therefore hold a different formal designation from a St. Regis elsewhere, even when both follow the same brand system.

St. Regis is also a full-service brand rather than a select-service one. Hotels generally include multiple staffed departments, daily housekeeping, concierge or guest-relations services, restaurants and bars, event operations, and leisure or wellness facilities. Resort properties may add beaches, pools, children’s programming, golf access, private excursions, or water activities.

Its segment overlaps several subcategories:

• Urban luxury: Major city properties serving leisure, business, diplomatic, and event demand.
• Luxury resorts: Beach, island, mountain, and nature-oriented destinations with longer leisure stays.
• Branded residential hospitality: Hotel-connected or standalone residences using the St. Regis name and service system.
• Heritage-led luxury: A brand identity built around the customs and social history of the original New York hotel.

Not every property is historic, small, or located in a landmark building. New towers and purpose-built resorts can still express the brand through service, interior design, bars, and recurring rituals.

7. How Is St. Regis Positioned in the Market?

St. Regis is positioned toward the high end of global luxury hospitality. Its functional offer includes substantial rooms and suites, attentive staffing, food and beverage venues, event facilities, wellness services, and access to Marriott’s global booking and loyalty systems. Its emotional offer centers on being recognized, assisted, and hosted within an environment that references private residential life and established social customs.

Service is a central competitive dimension. St. Regis Butler Service provides a visible point of contact for requests such as unpacking, packing, garment pressing, beverage arrangements, and coordination of the stay. Availability is presented as a brand signature, although the precise staffing structure and delivery process can vary by hotel and accommodation category.

The brand balances standardization with local expression. Its name, rituals, service language, and luxury expectations are standardized. Architecture, restaurant concepts, spa facilities, room design, and recreational options respond more directly to each destination. This allows a St. Regis resort in the Maldives to differ substantially from a city hotel in Rome or New York without becoming an unaffiliated collection.

Price positioning is generally at the upper end of each local market, but rates vary by destination, season, room category, and demand. High prices alone do not define the brand. The intended justification is a broader package of location, space, staff attention, amenities, and brand recognition.

Within Marriott, St. Regis offers a more ceremonial and heritage-oriented identity than W Hotels and a more uniform brand narrative than The Luxury Collection. Compared with Ritz-Carlton, it places greater visible emphasis on Astor traditions, signature bars, butler service, and rituals such as afternoon tea and evening champagne sabrage. These distinctions describe positioning, not a ranking of service quality.

8. Where Does St. Regis Operate?

St. Regis has a global portfolio of more than 60 hotels and resorts, with the exact total changing as properties open, close, or change brand affiliation. Marriott has continued to sign and develop additional hotels, so pipeline announcements should not be treated as operating properties until they open.

North America is the historical base. The New York flagship remains the reference point for the brand. Other United States markets include major cities, ski destinations, coastal resorts, and affluent leisure areas. Properties in Canada, Mexico, Bermuda, and the Caribbean extend this regional network.

Asia-Pacific is a major operating region. St. Regis has a substantial presence in Greater China and hotels in markets such as Japan, Singapore, Malaysia, Indonesia, Thailand, India, French Polynesia, and the Maldives. The region includes both high-rise city hotels and large destination resorts.

The Middle East is an important development market. The brand operates in cities and leisure destinations across the Gulf and neighboring markets, including the United Arab Emirates, Qatar, Jordan, Saudi Arabia, Oman, and Egypt. Urban mixed-use projects, resort development, and branded residences support this expansion.

Europe combines historic cities and resort settings. St. Regis operates in destinations such as Rome, Florence, Venice, Istanbul, Mallorca, and Belgrade. Its European portfolio is smaller than its Asia-Pacific presence but strategically relevant to the brand’s heritage and design positioning.

Africa and the Caribbean remain more selective. The portfolio includes individual hotels and resorts rather than dense coverage. These destinations often serve international leisure demand and may include villas, residences, or extensive resort amenities.

The footprint is therefore global but not evenly distributed. Asia-Pacific, North America, and the Middle East carry greater portfolio weight, while selected European and resort addresses reinforce the brand’s destination appeal.

9. What Does St. Regis Provide?

Accommodation

St. Regis hotels provide luxury guest rooms and suites, generally with full daily service, high-quality bedding, substantial bathrooms, and work or sitting areas. Resorts may add villas, private pools, terraces, beachfront accommodation, or overwater units. The size, design, and technology of rooms vary considerably across the portfolio.

Butler and Guest Services

St. Regis Butler Service is the brand’s most recognizable operating feature. Commonly promoted services include packing and unpacking, garment pressing, beverage service, and coordination of guest requests. Concierges, front-office teams, housekeeping, transportation arrangements, and destination planning support the butler offer. Exact inclusions, response channels, and operating hours are property-dependent.

Dining and Bars

Full-service restaurants, lounges, bars, breakfast service, and in-room dining are common. Signature bars have particular importance because of the King Cole Bar heritage. Many properties create a local version of the Bloody Mary, using ingredients or flavors associated with the destination. Restaurant names and culinary concepts are normally individual to each hotel rather than standardized globally.

Wellness and Recreation

Most properties provide fitness facilities, while many include spas, pools, treatment rooms, and personal wellness services. Resort amenities may include beaches, golf access, skiing, tennis, water sports, yacht or boat excursions, and organized cultural activities. These should not be assumed at urban hotels.

Business, Meetings, and Celebrations

City and resort properties commonly include meeting rooms, ballrooms, boardrooms, private dining spaces, and wedding venues. This enables St. Regis to serve executive meetings, diplomatic events, conferences, social celebrations, and destination weddings. Capacity varies from intimate salons to large ballrooms.

Families and Destination Experiences

Family-focused amenities may include connecting accommodation, children’s menus, activity programs, childcare referrals, and destination excursions. Resort properties generally provide the most extensive family programming. The brand also arranges local experiences through concierge and guest-relations teams, but the nature of those activities depends on the location.

Branded Residences

Selected developments include St. Regis Residences. These may be integrated with a hotel or developed as residential projects with access to defined hospitality services. Residences can include larger living spaces, kitchens, owner amenities, and service arrangements. Purchasing a residence is a real-estate transaction and does not provide identical rights at every St. Regis hotel.

Loyalty and Digital Services

St. Regis participates in Marriott Bonvoy. Members can book through Marriott channels, earn or redeem points where program rules permit, and receive benefits based on their status and rate. Mobile requests, digital communication, and app-based services are available within Marriott’s technology environment, although on-property implementation varies.

10. Why Do Guests Choose St. Regis?

Guest motivations differ, but several observable parts of the proposition explain why travelers may select St. Regis.

Personalized Service

One reason travelers may choose St. Regis is the availability of a named service concept centered on the butler. Guests who value help with clothing, luggage, reservations, transportation, or detailed stay arrangements may find this clearer and more personal than relying only on a general front desk.

Prominent City and Resort Locations

The portfolio includes major urban addresses, established leisure destinations, ski markets, islands, and beach resorts. This is relevant to travelers who want a recognized luxury brand while staying close to business districts, cultural attractions, shopping, beaches, or recreation.

Large Rooms, Suites, and Villas

St. Regis properties commonly compete on accommodation quality and space. Suites, connecting layouts, villas, and residential-style units can appeal to couples seeking a special-occasion stay, families needing more room, senior executives entertaining privately, and leisure travelers planning longer resort visits.

Formal Hospitality Rituals

Afternoon tea, evening champagne sabrage, signature bars, and local Bloody Mary interpretations give the brand a recognizable social rhythm. Guests interested in ceremony, heritage, and shared public-space experiences may find these elements meaningful. Participation is optional, and schedules vary by hotel.

Food, Beverage, and Event Capacity

The presence of staffed restaurants, bars, private dining rooms, and ballrooms makes the brand relevant for travelers whose hotel decision includes dining, entertaining, meetings, weddings, or celebrations. At some properties, local residents also support the restaurants and bars, giving the hotel a role beyond overnight accommodation.

Resort Facilities and Destination Access

For leisure guests, selected St. Regis resorts combine luxury accommodation with beaches, pools, spas, water activities, golf or ski access, and planned excursions. This can reduce the need to coordinate separate providers, particularly for families, honeymooners, or travelers visiting remote destinations.

Marriott Bonvoy Participation

Marriott Bonvoy can influence the decision of frequent Marriott guests. Earning and redeeming points, receiving applicable status benefits, and booking through a familiar system add practical value. The loyalty platform also makes St. Regis accessible within a much larger global distribution network.

These are analytical reasons based on the brand’s observable offer. They do not imply that every guest values each feature or that service delivery is identical across every hotel.

11. Who Does St. Regis Serve?

Affluent Leisure Travelers

This segment includes couples, honeymooners, families, and individuals taking city or resort trips. They are generally attracted by location, spacious accommodation, dining, wellness, and personalized planning. Villas and suites are particularly relevant for longer stays, celebrations, and multigenerational travel.

Senior Business and International Travelers

Urban St. Regis hotels serve executives, entrepreneurs, diplomats, and other travelers who need central locations, private meeting areas, reliable guest assistance, and spaces suitable for hosting. Butler, concierge, transport, and garment-care services can be especially relevant on time-sensitive itineraries.

Meeting, Wedding, and Event Guests

Ballrooms, meeting rooms, private dining, catering, and guest-room inventory allow many properties to host corporate gatherings and social events. Destination resorts can serve wedding parties and incentive groups, while city hotels may attract executive meetings, diplomatic functions, and local celebrations.

Luxury Loyalty Members

Marriott Bonvoy members form an important commercial audience. Some choose St. Regis to use points or benefits at the luxury end of Marriott’s portfolio. Their relationship may be with Marriott’s broader system as much as with St. Regis itself.

Residence Owners and Long-Stay Users

Branded residential developments serve purchasers seeking private accommodation linked to hospitality services, property management, or hotel amenities. This segment differs from ordinary hotel guests because its relationship is based on real-estate ownership and contractual service rights.

St. Regis does not serve only leisure travelers or only high-net-worth individuals. Its city hotels may have substantial corporate demand, while resorts may depend more heavily on international leisure, weddings, and family travel. The customer mix changes by destination and season.

12. What Defines the St. Regis Guest Experience?

The intended St. Regis journey combines formal surroundings with individualized staff attention. At arrival, guests generally encounter elaborate public spaces, residential references, and a service model that assigns importance to recognition and preference handling. Newer resorts may express this through contemporary regional architecture rather than traditional European-style interiors.

In the room, the brand emphasizes comfort, privacy, substantial bathrooms, and access to personalized assistance. Butler service provides continuity during the stay and can coordinate with housekeeping, concierge, food and beverage, transportation, and other departments. The practical value depends on how much assistance a guest wants to use.

Public spaces play a social role. Bars, lounges, tea service, and evening rituals are designed to encourage guests to spend time in the hotel rather than treating it only as a place to sleep. Champagne sabrage and locally adapted Bloody Mary drinks connect individual properties to recurring brand stories.

Local expression is another recurring feature. Hotels may incorporate regional materials, art, cuisine, and activities while retaining St. Regis service language and rituals. A resort experience can therefore feel strongly connected to its landscape, while an urban property may emphasize local architecture, dining, or cultural access.

Technology supports booking, loyalty recognition, and service communication, but the brand is not positioned primarily as a technology-led hotel concept. Human service remains the central theme. The precise experience still depends on the building, ownership investment, management team, staffing, and local market.

13. What Distinguishes St. Regis From Other Hotel Brands?

A specific historical reference point: St. Regis builds its identity around one original hotel and the social world associated with John Jacob Astor IV. This gives it a more unified origin story than luxury collections assembled from unrelated independent hotels.

Butler service as a visible brand signature: Many luxury hotels offer concierge and guest-relations support, but St. Regis places the butler role at the center of its brand communication. The concept gives guests an identifiable contact for practical and personalized requests.

Repeatable rituals: Afternoon tea, champagne sabrage, signature bars, and local Bloody Mary variations create recognizable experiences across geographically different properties. These rituals provide consistency without requiring every hotel to have identical architecture or restaurant concepts.

A combined urban and resort portfolio: St. Regis is not solely a grand-city-hotel brand or a resort specialist. It operates in gateway cities, historic destinations, ski markets, beach locations, islands, and mixed-use developments. This broadens its relevance across business, leisure, event, and residential demand.

Integration with a large loyalty and distribution system: Marriott Bonvoy and Marriott’s sales infrastructure provide reach that many small luxury operators cannot replicate. At the same time, St. Regis retains a distinct service narrative within that larger platform.

These characteristics do not make every St. Regis property identical. Building age, room size, resort facilities, ownership priorities, and local service conditions can produce meaningful differences across the portfolio.

14. How Should St. Regis Be Understood Today?

What Remains Central

The original New York hotel remains the brand’s historical anchor. Personalized service, formal social rituals, elaborate bars and public rooms, and the idea of residential hospitality continue to shape how St. Regis presents itself. Butler service is the clearest operational expression of that identity.

What Has Changed

St. Regis has changed from a single New York hotel into a globally distributed Marriott brand. Its ownership has passed through several corporate structures, its development model has become asset-light, and its portfolio now includes purpose-built resorts, modern towers, mixed-use complexes, and branded residences. Leisure travelers and residence owners now matter alongside traditional city-hotel guests.

What the Name Signals Today

As an analytical interpretation, the St. Regis name signals a high-service Marriott luxury property with a strong heritage narrative, personalized assistance, substantial food and beverage operations, and a set of recognizable rituals. It also signals participation in Marriott Bonvoy and access to Marriott’s global reservation network.

Important Limitations

The name does not guarantee that every building is historic, that every hotel has the same design, or that all resort amenities are available everywhere. It also should not be treated as a universal star rating. St. Regis is a controlled global brand, but each property operates within a particular ownership structure, building, labor market, destination, and regulatory environment.

The most accurate contemporary description is therefore a global luxury hotel and resort brand that uses the heritage of a 1904 New York property to differentiate a modern, internationally expanding portfolio.

15. Frequently Asked Questions

When was St. Regis founded?

St. Regis traces its founding to September 4, 1904, when The St. Regis New York opened. The international multi-property brand developed much later, particularly under Sheraton and Starwood during the late twentieth century.

Who founded St. Regis?

John Jacob Astor IV founded the original St. Regis hotel in New York City. He intended it to combine the privacy and refinement of a private residence with advanced hotel facilities and attentive professional service.

Who owns St. Regis?

Marriott International owns the St. Regis brand. Individual hotel buildings are often owned by third-party investors or developers and operated under Marriott management or franchise arrangements. Brand ownership should therefore not be confused with hotel real-estate ownership.

Is St. Regis a luxury hotel brand?

Yes. Marriott places St. Regis in its luxury portfolio. Many properties also compete in the ultra-luxury market because of their service levels, suites, villas, locations, and facilities. Formal star or diamond classifications remain property-specific.

Where does St. Regis operate?

St. Regis operates globally across North America, the Caribbean, Europe, the Middle East, Africa, and Asia-Pacific. Its portfolio includes major cities, beach and island resorts, mountain destinations, and mixed-use developments with branded residences.

Does every St. Regis provide butler service?

Butler service is a central St. Regis brand signature and is presented as available to hotel guests. The staffing model, communication method, service details, and availability of specific tasks can differ by property, room type, and local operating conditions.

What loyalty program does St. Regis use?

St. Regis participates in Marriott Bonvoy. Eligible guests can earn or redeem points and receive applicable member benefits under program rules. Marriott Bonvoy is the loyalty platform, while St. Regis remains a separate hotel brand within Marriott.

Why do travelers choose St. Regis?

Travelers may choose St. Regis for personalized service, prominent locations, spacious rooms and suites, resort facilities, signature bars, formal hospitality rituals, event capabilities, and Marriott Bonvoy participation. The relative importance of each factor depends on the guest and destination.