SLS Hotels: History, Ownership, Market Position, and Guest Experience

1. What Is SLS?

SLS is a design-led luxury lifestyle hotel brand launched in 2008 by Sam Nazarian and his hospitality company, sbe. The first property, SLS Hotel at Beverly Hills, introduced a concept that placed restaurants, bars, interior design, and entertainment at the center of the hotel experience rather than treating them as secondary amenities.

Today, SLS is operated within Ennismore, Accor’s majority-owned lifestyle hospitality platform. It participates in the broader travel and tourism industry, with a particular position at the intersection of luxury lodging, restaurants, nightlife, resorts, and branded residential development.

SLS properties include city hotels, leisure resorts, an all-inclusive resort, and mixed-use projects that combine hotel rooms with residences or serviced accommodation. Its portfolio extends across the United States, the Caribbean, Latin America, Europe, and the Middle East.

What most clearly defines SLS today is its hospitality-entertainment model. The brand generally offers full-service accommodation in environments designed to be socially active and visually distinctive, with significant emphasis on food, beverages, music, pools, and events. The precise experience varies by property, especially between compact urban hotels, large resorts, and mixed-use towers.

2. SLS at a Glance

• Hotel brand name: SLS Hotels and Residences, commonly known as SLS
• Hotel family: Ennismore, part of the Accor group
• Brand type: Luxury lifestyle hotels, resorts, and residences
• Founded: 2008
• Founder: Sam Nazarian, through sbe
• Place founded: Beverly Hills, California, United States
• First property: SLS Hotel at Beverly Hills
• Current headquarters: No separate SLS headquarters is publicly identified; the brand is managed through Ennismore’s international platform, centered in London
• Current ownership: Controlled within Ennismore, which is majority owned by Accor
• Industry segment: Luxury lifestyle and design-led full-service hospitality
• Market position: Experience-oriented luxury with a strong restaurant, bar, pool, design, and entertainment proposition
• Typical property types: Urban hotels, destination resorts, all-inclusive resorts, mixed-use hotels, and branded residences
• Geographic focus: The Americas, Europe, and the Middle East
• Primary guest segments: Affluent leisure travelers, couples, business and bleisure guests, groups, event attendees, and experience-oriented resort travelers
• Core guest proposition: Full-service accommodation combined with statement design and active social, dining, and entertainment spaces
• Loyalty program: Participating properties connect to ALL, Accor’s booking and loyalty ecosystem
• Operating model: Primarily an asset-light brand structure involving third-party real-estate owners and hotel management or branding arrangements
• Current status: Active and expanding
• Official website: Official SLS Hotels website

3. What Hotel Family Does SLS Belong To?

SLS belongs to Ennismore, a lifestyle hospitality company in which Accor holds a majority interest. Ennismore manages a portfolio of brands that emphasize design, food and beverage, social spaces, and cultural programming. SLS occupies the more overtly luxurious and theatrical end of that portfolio.

The present structure resulted from two transactions. Accor first acquired a 50 percent interest in sbe in 2018. In 2020, Accor agreed to acquire full ownership of sbe’s hotel brands and hotel management platform, including SLS. Those operations were subsequently combined with Ennismore in 2021, creating a larger lifestyle hospitality platform controlled by Accor and led by Ennismore founder Sharan Pasricha.

This means that SLS is not simply an independent chain founded and still owned by Sam Nazarian. Nazarian is the brand’s founder, but the brand now operates within the Ennismore and Accor corporate system.

Brand ownership also should not be confused with ownership of each hotel building. Individual SLS properties may be owned by real-estate companies, investment groups, or mixed-use developers. Ennismore or an affiliated operating entity can manage the hotel and license the SLS identity without owning the underlying land and building. This asset-light structure helps the brand expand with development partners while limiting the parent group’s direct investment in real estate.

SLS also benefits from Accor’s global reservation, distribution, and loyalty infrastructure. Eligible stays at participating properties can connect guests to ALL. Participation terms and benefits can vary, particularly at resorts or properties embedded in larger destination developments.

4. Who Founded SLS, and How Did It Begin?

SLS was founded by Sam Nazarian, an entrepreneur who established sbe in Los Angeles in 2002. Before entering hotels, sbe built a portfolio of restaurants, lounges, nightclubs, and other entertainment venues. That background materially shaped SLS: the brand was conceived not only as lodging, but as a combination of hotel, restaurant, bar, and social destination.

The first SLS opened in 2008 in Beverly Hills, within the wider international hospitality market now managed from Ennismore’s London base. The original property occupied a former hotel on La Cienega Boulevard and was redeveloped around a collaborative model. Designer Philippe Starck directed its visually theatrical interiors, while chef José Andrés led its principal culinary concepts.

Starck and Andrés were influential creative collaborators, but they were not the founders of the hotel brand. Nazarian and sbe created and launched SLS.

The original market proposition was to combine luxury hotel services with the restaurant and nightlife capabilities sbe had developed in Los Angeles. This distinguished the concept from a conventional luxury hotel in which food, beverage, and entertainment primarily served overnight guests. At SLS, those venues were intended to attract local customers as well, creating a more active and outward-facing property.

The Beverly Hills opening established several characteristics that continue to influence the brand: expressive design, prominent culinary partnerships, an energetic social atmosphere, and a willingness to make each hotel visually memorable rather than strictly uniform.

5. What Is the History of SLS?

The history of SLS begins with sbe rather than with a longstanding hotel company. Sam Nazarian founded sbe in 2002 as an entertainment and hospitality enterprise in Los Angeles. Its early expertise was concentrated in restaurants and nightlife, providing the operating base from which the company entered hotels.

2008: The first SLS opens in Beverly Hills

SLS Hotel at Beverly Hills opened in 2008 as the brand’s founding property. Philippe Starck’s design and José Andrés’s food and beverage concepts gave the hotel a collaboration-led identity. The launch positioned SLS as a meeting point between luxury accommodation and the social energy of restaurants, bars, and entertainment venues.

2012: Expansion to Miami Beach

SLS South Beach opened in 2012 in a restored Art Deco building on Collins Avenue. The property reinforced the brand’s association with pools, nightlife, beach culture, and chef-led dining. Miami became one of SLS’s most important markets and later supported additional SLS-branded developments, although some subsequently left the system.

2014 to 2017: Larger developments and resort growth

SLS Las Vegas opened in 2014 following the redevelopment of the former Sahara. Its large scale demonstrated that the concept could be applied beyond comparatively intimate lifestyle hotels. The property was later renamed Sahara Las Vegas in 2019, illustrating an important feature of brand management agreements: a hotel can leave a brand when its ownership or strategic direction changes.

SLS entered the Miami mixed-use market through projects that combined hotels and residences, including SLS Brickell and SLS LUX Brickell. These developments expanded the brand’s residential credentials, although both hotel components later moved to other identities.

SLS Baha Mar opened in The Bahamas in 2017 as part of the larger Baha Mar resort complex. It gave SLS a more substantial Caribbean resort presence and connected the brand to beaches, casinos, recreation, conventions, and destination-scale leisure facilities.

2018 to 2021: Accor investment and transfer to Ennismore

Accor acquired a 50 percent interest in sbe in 2018. In 2020, it moved to acquire the remaining hotel brand and hotel management interests, including SLS. In 2021, Accor combined its lifestyle hotel activities with Ennismore. SLS consequently shifted from founder-led sbe ownership to a global lifestyle platform backed by a major international hotel group.

This period also brought wider geographic expansion. SLS Dubai, SLS Cancun, and SLS Puerto Madero in Buenos Aires extended the brand into the Middle East and Latin America. The properties varied in format, from a large Dubai tower containing hotel rooms, hotel apartments, and residences to smaller residentially oriented developments.

2024 onward: All-inclusive and European expansion

SLS Playa Mujeres in Mexico introduced the brand’s first all-inclusive resort format. The move broadened SLS beyond hotels where rooms, dining, and entertainment are usually purchased separately. The property applies SLS’s restaurant and social-space emphasis to a large, integrated leisure resort serving couples, groups, and families.

SLS Barcelona marked the brand’s first European hotel. Its large waterfront format further demonstrated how SLS had evolved from a single Beverly Hills property into a flexible concept for city, resort, residential, and mixed-use development.

Projects announced for destinations such as Madrid, Scottsdale, Punta del Este, Saudi Arabia’s Red Sea, and Seoul have reflected the brand’s continued expansion ambitions. Announced or signed hotels should be distinguished from operating properties because schedules, ownership arrangements, and brand affiliations can change before opening.

6. What Industry Segment Does SLS Occupy?

SLS occupies the luxury lifestyle segment of the hotel industry. It is a full-service brand rather than a select-service concept, and its hotels typically provide restaurants, bars, room service, pools, fitness facilities, event spaces, concierge support, and other services associated with upper-tier hospitality.

The term luxury describes SLS’s intended service and market tier. Properties generally feature suites, higher-touch guest services, extensive food and beverage operations, and design-intensive interiors. The term lifestyle describes how that luxury is expressed: through socially active public areas, contemporary or theatrical design, music, local customers, and a strong relationship between lodging and entertainment.

SLS also has a resort dimension. Properties in The Bahamas and Mexico offer leisure facilities and destination experiences that differ from the proposition of an urban hotel in Beverly Hills, Barcelona, Buenos Aires, or Dubai. Playa Mujeres adds an all-inclusive model in which a broad package of dining, beverages, and activities is incorporated into the stay.

Segment classification is not the same as a star rating. Star and diamond ratings are normally awarded at the individual-property level by tourism authorities or travel organizations. They vary by country and rating system. SLS should therefore be understood as a luxury lifestyle brand, not as a promise that every hotel carries an identical rating or provides precisely the same range of facilities.

Property variation is material. A large resort with multiple pools and restaurants serves a different need from a smaller city hotel, even when both use the SLS name and share the brand’s design and social orientation.

7. How Is SLS Positioned in the Market?

SLS is positioned as experience-oriented luxury for guests who want a hotel to function as both accommodation and social destination. It competes less through quiet formality or residential understatement and more through visual expression, restaurants, bars, pools, music, and events.

Service level: SLS generally operates as a full-service brand. Guests can expect concierge assistance, housekeeping, room dining at many properties, staffed restaurants and bars, and event support. The degree of personalization varies by property size and format.

Design orientation: Interiors are intended to be recognizable and expressive. Some hotels feature work by established designers and architects, while newer properties interpret the brand through locally specific design teams. SLS does not require every building to look identical.

Social positioning: Public spaces are commercially and experientially important. Restaurants, rooftop venues, bars, pool decks, and lounges often attract local visitors as well as overnight guests. This can create an active atmosphere, but it also means SLS is not primarily positioned as a secluded or consistently quiet luxury brand.

Urban and resort balance: The portfolio covers city stays, beaches, integrated resorts, and mixed-use developments. Urban hotels can address leisure, business, events, and dining demand, while resort properties place greater weight on pools, beaches, recreation, and longer stays.

Price and accessibility: SLS is generally priced in the luxury or high-end lifestyle tier, but rates differ substantially by destination, season, room type, and property. Its social spaces can make the brand accessible to nonresident customers who visit for meals, drinks, events, or entertainment even when they do not book a room.

Analytically, SLS offers an extroverted form of luxury. The functional proposition includes quality accommodation and full-service facilities. The emotional proposition is participation in a designed, energetic setting that feels connected to dining, nightlife, fashion, and contemporary destination culture.

8. Where Does SLS Operate?

SLS originated in the United States and retains established properties in Beverly Hills and Miami Beach. Its early identity was closely associated with Los Angeles and South Florida, two markets where restaurants, entertainment, pool culture, and design-led hotels are significant parts of the hospitality economy.

Its North American and Caribbean footprint subsequently expanded to The Bahamas and Mexico. SLS Baha Mar operates within a large integrated resort in Nassau, while SLS Cancun and SLS Playa Mujeres address different parts of the Mexican Caribbean market. Cancun combines hotel and residential elements, while Playa Mujeres represents the brand’s all-inclusive resort format.

In South America, SLS Puerto Madero established a presence in Buenos Aires. The project reflects the brand’s use in mixed-use developments where hotel services and residential real estate can reinforce one another. Announced projects in Uruguay have indicated interest in expanding this model in affluent leisure and second-home destinations.

SLS Dubai is the brand’s principal established Middle Eastern urban property. Its large tower format combines hotel rooms, serviced hotel apartments, residences, restaurants, bars, pools, and event facilities. Development activity in Saudi Arabia’s Red Sea region has also reflected demand for resort-oriented lifestyle brands in emerging luxury tourism destinations.

SLS Barcelona introduced the brand to Europe with a large waterfront hotel. The opening was strategically important because Europe had previously been a geographic gap despite Ennismore’s strong presence there. Madrid has also formed part of the publicly announced expansion program.

The brand’s operating footprint remains selective rather than ubiquitous. It does not offer the city-by-city coverage associated with a large global business-hotel chain. Its locations are concentrated in gateway cities, warm-weather leisure destinations, and mixed-use developments where restaurants, residences, and entertainment can support the hotel.

Properties announced for future opening should not be treated as part of the operating portfolio until they begin accepting guests. Hotel development schedules can change because of construction, financing, regulatory approvals, or revised agreements between owners and operators.

9. What Does SLS Provide?

Accommodation

SLS hotels provide guest rooms and suites, with layouts ranging from conventional city rooms to larger resort suites and residential-style units. Selected developments also include villas, serviced apartments, or privately owned branded residences. Accommodation design tends to be contemporary and visually expressive, but room sizes, designers, views, and in-room features are property-specific.

Dining and beverages

Food and beverage is a central component of the SLS model. Hotels commonly operate several restaurants, bars, lounges, or poolside venues, particularly at larger resorts. Some concepts involve well-known chefs or restaurant operators. The brand’s founding relationship with chef-led dining remains influential, although no single restaurant concept is universal across every property.

Pools, leisure, and entertainment

Many SLS properties use pools as social and recreational spaces. Beach resorts may add direct or nearby beach access, water activities, children’s programming, and destination excursions. City hotels can feature rooftop pools, music, DJs, or programmed events. These offerings depend on the property’s location, physical scale, and local regulations.

Wellness and fitness

Fitness centers are commonly available, while selected hotels and resorts provide spas, treatment rooms, beauty services, wellness programming, or outdoor exercise. SLS is not primarily a medical wellness or retreat brand. Wellness typically complements the wider leisure and lifestyle experience rather than defining the entire stay.

Business, meetings, and events

Urban hotels and larger resorts can provide meeting rooms, ballrooms, private dining rooms, terraces, and event production support. These facilities serve corporate meetings, product launches, weddings, social celebrations, and incentive groups. Capacity varies substantially, so planners must evaluate the individual hotel rather than assume a standard SLS meeting package.

Guest services

Depending on the property, services can include concierge assistance, valet parking, private transportation, destination planning, room dining, laundry, and support for restaurant or entertainment reservations. Resort properties may provide activity planning and family services. Butler service or private transfers should be treated as room-category or property-specific features unless explicitly included.

All-inclusive hospitality

SLS Playa Mujeres extends the brand into all-inclusive hospitality. Its package-led model incorporates accommodation with a broad selection of food, beverages, entertainment, and recreation. Terms, premium supplements, and inclusions depend on the resort’s current rate plan.

Residences and loyalty

Branded residences allow owners to purchase homes associated with SLS design and hotel-style services. Ownership terms, rental arrangements, and access to hotel amenities are development-specific. At participating hotels, the ALL ecosystem adds member rates, points, and status recognition subject to Accor’s applicable rules.

10. Why Do Guests Choose SLS?

1. A socially active luxury environment

One reason travelers may choose SLS is its combination of upscale accommodation and an active social setting. Pools, bars, restaurants, rooftops, and lounges are often central to the property’s identity. This proposition can be particularly relevant to couples, groups of friends, and leisure travelers who want activity within the hotel rather than a room-focused stay.

2. Statement design

SLS has historically used design as a visible part of the guest experience. Distinctive interiors, art, lighting, and theatrical details can appeal to travelers who prefer expressive environments over conventional corporate consistency. Because the brand allows substantial property individuality, guests should expect a recognizable attitude rather than identical decor at every location.

3. Strong food and beverage options

Restaurants and bars are not peripheral to the SLS concept. They are intended to attract both guests and local customers, helping the hotel function as a destination within its city or resort. This can be attractive to travelers who prioritize dining, cocktails, music, and convenient access to evening activity.

4. Leisure-oriented locations

The portfolio includes beach, resort, and warm-weather destinations such as Miami Beach, The Bahamas, Cancun, Playa Mujeres, and Dubai. Guests seeking pools, sun, entertainment, and resort facilities may find the geographic mix relevant. SLS also offers city properties for travelers who want similar lifestyle features in an urban setting.

5. A choice of hotel formats

Guests can encounter SLS as a city hotel, a large integrated resort, an all-inclusive property, or a hotel within a residential tower. This creates options for short urban visits, resort holidays, longer stays, and residence-style accommodation. The trade-off is that the experience is less standardized than at a tightly uniform chain.

6. Group and event capabilities

Large SLS properties can combine rooms, private event spaces, restaurants, pool areas, and entertainment in one location. This may suit destination weddings, celebrations, incentive travel, and corporate groups seeking a less traditional setting. Actual capacities and noise conditions need to be assessed at the property level.

7. Access to a larger hospitality platform

Membership in Ennismore and Accor gives SLS greater booking reach and, at participating hotels, access to ALL benefits. This may matter to guests who want a distinctive lifestyle hotel while retaining the practical advantages of a large reservation and loyalty ecosystem.

These are analytical reasons a traveler may consider the brand, not claims that every guest shares the same priorities. Travelers who prefer restrained interiors, small hotels, or consistently quiet public spaces may find other hospitality formats more closely aligned with their needs.

11. Who Does SLS Serve?

Affluent leisure and experience-oriented travelers

This is the brand’s central audience. These guests are looking for more than a functional room and may place significant value on design, restaurants, pools, music, and access to a destination’s social life. Couples and groups of friends are especially relevant at beach and urban lifestyle properties.

Resort guests, couples, and families

SLS resorts serve travelers seeking longer leisure stays with multiple dining and recreation options. Adults may be attracted by bars, entertainment, spas, and pool environments. Family relevance is stronger at large resorts with children’s facilities and varied accommodation, particularly the all-inclusive Playa Mujeres property. SLS should not be interpreted as uniformly adults-only.

Business and bleisure travelers

Urban SLS hotels can serve executives, entrepreneurs, creative-industry travelers, and guests combining work with leisure. Meeting facilities, central locations, restaurants, and in-property social venues can reduce the need to travel elsewhere for meals or informal meetings. The brand is less focused on standardized corporate utility than a conventional business chain.

Groups, meetings, and celebrations

Wedding parties, incentive groups, product launches, private celebrations, and corporate meetings can use SLS guest rooms and event spaces together. The visual character and food and beverage infrastructure may be particularly relevant to planners seeking an event that feels integrated with a lifestyle hotel.

Long-stay guests and residence owners

Properties with hotel apartments or branded residences address longer stays and residential demand. These customers may value additional space, kitchens or residential facilities, and access to hotel services. Residence ownership is distinct from booking a hotel room and involves development-specific legal, financial, and service arrangements.

SLS does not target a single age group or narrowly defined demographic. Its more useful segmentation is behavioral: guests who value active public spaces and dining-led hospitality are more central to the proposition than travelers who primarily seek quiet, predictability, or limited-service efficiency.

12. What Defines the SLS Guest Experience?

The SLS guest journey is generally designed to feel less formal than traditional luxury hospitality while remaining full service. Arrival spaces often use art, lighting, furniture, and visual surprises to establish the hotel’s personality. The intended effect is expressive and playful rather than restrained.

Guest rooms and suites continue the design emphasis but usually provide a calmer environment than the principal public spaces. The exact balance varies. Some properties are compact and urban, while resorts and residential developments may offer larger layouts, terraces, kitchens, or extensive views.

Restaurants, bars, lounges, and pools are major points of interaction. They bring overnight guests together with local diners, event attendees, and other visitors. For some travelers, this creates energy and a sense of connection to the destination. For others, it can make public areas busier than those of a more private luxury hotel.

Service is intended to be approachable and personality-led. Concierge teams and restaurant staff help guests navigate both the hotel and surrounding destination. The service experience nevertheless depends on the individual property, staffing levels, occupancy, and operating context.

Programming can include DJs, pool events, culinary experiences, celebrations, and seasonal activities. Such programming is not identical across the portfolio, and travelers should verify the atmosphere of a specific property and travel period. A weekend at a beach hotel may feel considerably more energetic than a weekday business stay at an urban property.

Loyalty recognition and digital booking connect SLS to Accor’s broader infrastructure, while the visual identity and on-property experience remain under Ennismore’s lifestyle approach.

13. What Distinguishes SLS from Other Hotel Brands?

Hospitality combined with entertainment

SLS emerged from sbe’s restaurant and nightlife business, not from a traditional lodging chain. That origin explains why restaurants, bars, music, pools, and events remain unusually prominent in its commercial and guest proposition.

A theatrical interpretation of luxury

The brand uses visual expression, humor, art, and dramatic public spaces rather than relying exclusively on formality or understated materials. This is a matter of positioning, not an objective indication of greater quality than quieter luxury concepts.

Property individuality within a recognizable concept

SLS hotels do not all use the same architecture, room dimensions, or amenity mix. The common thread is an attitude centered on design and social experience. This permits local adaptation but can produce more variation than guests encounter in highly standardized chains.

Multiple development formats

The name has been applied to urban hotels, beach resorts, an all-inclusive resort, serviced apartments, and branded residences. That flexibility makes SLS useful to real-estate developers seeking several revenue streams within one project.

Founder identity combined with global infrastructure

SLS retains the creative and entertainment-oriented identity associated with Sam Nazarian’s original concept, but it now operates through Ennismore and Accor. The result is an independent-looking lifestyle brand supported by a much larger distribution, development, and loyalty platform.

14. How Should SLS Be Understood Today?

What remains central

Design, dining, bars, pools, and social activity remain central to SLS. The brand still reflects its origin in Los Angeles hospitality and entertainment, particularly in the way it treats restaurants and nightlife as demand generators rather than secondary hotel services.

What has changed

SLS has changed in ownership, geography, and format. It moved from founder-controlled sbe to Accor ownership and then into Ennismore’s lifestyle platform. It expanded beyond the United States into Latin America, the Caribbean, Europe, and the Middle East. It also developed from a city lifestyle hotel into a brand that can support resorts, all-inclusive hospitality, serviced accommodation, and residences.

Some properties have left the system, including hotels in Las Vegas and Miami. These changes do not mean that the SLS brand itself was discontinued. They show how ownership decisions, management contracts, and real-estate strategies can alter the portfolio of an asset-light hotel brand.

What the brand name signals today

As an analytical interpretation, the SLS name signals an energetic, design-conscious form of luxury hospitality. A traveler can reasonably expect an emphasis on public-space activity, dining, beverages, visual identity, and entertainment. The name does not guarantee identical facilities, scale, atmosphere, or service at every property.

Important limitations

SLS is international, but its portfolio is selective rather than geographically comprehensive. It is a luxury lifestyle brand, but star ratings and amenities remain property-specific. It has an established resort reputation, yet city hotels and residential developments are also important. Finally, SLS may appear independent and founder-led in its personality, but it belongs to the much larger Ennismore and Accor hotel family.

15. Frequently Asked Questions

When was SLS founded?

SLS was founded in 2008, when the first SLS Hotel opened in Beverly Hills, California. The parent business behind the launch, sbe, had been established earlier, in 2002. The founding date of sbe should therefore be distinguished from the launch of the SLS hotel brand.

Who founded SLS?

Hospitality entrepreneur Sam Nazarian founded SLS through sbe. Philippe Starck and José Andrés were important creative collaborators on the first hotel, contributing interior design and culinary concepts respectively, but Nazarian and sbe created the brand.

Who owns SLS?

SLS is controlled within Ennismore, the lifestyle hospitality platform majority owned by Accor. Individual SLS hotel buildings can have separate third-party real-estate owners, so ownership of the brand does not mean Accor owns every physical property.

Is SLS a luxury hotel brand?

Yes. SLS is positioned in the luxury lifestyle segment, with full-service hotels, design-intensive interiors, restaurants, bars, suites, pools, and guest services. Luxury positioning is separate from property-level star ratings, which can differ by country and rating authority.

Where does SLS operate?

SLS operates across the Americas, Europe, and the Middle East. Established markets include the United States, The Bahamas, Mexico, Argentina, Spain, and the United Arab Emirates. The portfolio focuses on major cities, beaches, resort destinations, and mixed-use developments.

Does SLS have resorts and all-inclusive hotels?

Yes. SLS operates destination resorts, including SLS Baha Mar, and introduced an all-inclusive format through SLS Playa Mujeres in Mexico. Resort facilities, package inclusions, family programming, and recreation vary by property.

Does SLS participate in a loyalty program?

Participating SLS hotels connect to ALL, Accor’s booking and loyalty ecosystem. Eligible guests may receive member rates, earn points, and obtain status-related benefits under applicable program rules. Participation and benefit delivery should be confirmed for the specific hotel and booking type.

Why might travelers choose SLS?

Travelers may choose SLS for its combination of luxury accommodation, expressive design, restaurants, bars, pools, and entertainment. It is particularly relevant to guests who want their hotel to be an active social destination, rather than simply a quiet base for sleeping.