Six Senses: Hotel Brand, History, Ownership, Wellness Positioning, and Guest Experience
Six Senses is a luxury hospitality brand founded in 1995 by Sonu Shivdasani and Eva Malmström Shivdasani. Its origins are associated with Soneva Fushi, the resort the couple opened in the Maldives, although that property and the Soneva brand are now separate from Six Senses. Today, Six Senses belongs to IHG Hotels & Resorts and operates hotels, resorts, residences, and spas across Asia-Pacific, Europe, the Middle East, Africa, and selected destinations in the Americas.
The brand occupies the luxury wellness and experiential segment of the wider travel and tourism industry. It is best known for substantial spa and wellness programs, environmentally responsive architecture, nature-oriented locations, locally grounded activities, and a service model built around personalization rather than rigid formality.
Resorts remain central to Six Senses, but the portfolio has expanded into historic buildings, mountain retreats, urban hotels, and residential developments. This evolution makes Six Senses broader than a conventional nature-resort company. What most clearly defines it today is the combination of luxury accommodation, integrated wellness, environmental commitments, and destination-specific experiences.
1. What Is Six Senses?
Six Senses is a luxury hotel, resort, spa, and residence brand with roots in the Maldives and an established operating base in Bangkok. Sonu Shivdasani and Eva Malmström Shivdasani founded the hospitality business in 1995, initially developing a style of resort that connected high-end accommodation with nature, local materials, environmental awareness, and informal service.
Since 2019, Six Senses has been owned by IHG Hotels & Resorts. Within IHG, it sits in the Luxury & Lifestyle portfolio and provides a more wellness-intensive, retreat-oriented proposition than the group’s larger full-service hotel brands.
Six Senses properties include island resorts, secluded coastal hotels, mountain retreats, converted heritage buildings, urban hotels, branded residences, and specialized wellness destinations. Although its early reputation was built around remote tropical resorts, the brand now operates in cities such as Rome and Kyoto as well as destinations including the Maldives, Bhutan, Oman, Portugal, Fiji, Seychelles, and Grenada.
The brand is therefore best understood as a luxury wellness and experiential hospitality platform, not solely as a beach-resort chain or safari specialist.
2. Six Senses at a Glance
Hotel brand name: Six Senses
Hotel family: IHG Hotels & Resorts
Brand type: Luxury hotels, resorts, retreats, spas, and residences
Founded: 1995
Founders: Sonu Shivdasani and Eva Malmström Shivdasani
Place of origin: The Maldives, through the development of Soneva Fushi and the hospitality platform from which Six Senses emerged
Brand operating base: Bangkok, Thailand
Parent-company headquarters: Windsor, United Kingdom
Current ownership: IHG owns the Six Senses brand and operating business; individual hotel real estate is generally owned by separate investors or development partners
Industry segment: Luxury wellness, experiential, and destination hospitality
Market position: High-service luxury with a strong emphasis on wellness, sustainability, local culture, privacy, and immersive experiences
Typical property types: Destination resorts, mountain retreats, urban luxury hotels, heritage conversions, wellness retreats, spas, villas, and branded residences
Geographic focus: Asia-Pacific, Europe, the Middle East, Africa, and selected Americas destinations
Primary guest segments: Affluent leisure travelers, wellness travelers, couples, families, experience-oriented guests, and owners or users of branded residences
Loyalty program: IHG One Rewards at participating Six Senses hotels, subject to brand and property terms
Operating model: Primarily brand ownership and hotel management, with properties commonly financed and owned by third parties
Current status: An operating and expanding IHG luxury brand
Official website: Official Six Senses website
3. What Hotel Family Does Six Senses Belong To?
Six Senses belongs to IHG Hotels & Resorts, one of the world’s largest hotel groups by system size. IHG acquired the Six Senses Hotels Resorts Spas business from private equity owner Pegasus Capital Advisors in 2019 for approximately $300 million.
The transaction concerned the brand, intellectual property, management operations, and related contracts. It did not mean that IHG purchased the underlying real estate of every Six Senses property. As in much of the international hotel industry, a property may be owned by a real-estate investor or local developer while Six Senses manages the hotel under a long-term agreement and IHG owns the brand.
Within IHG’s Luxury & Lifestyle portfolio, Six Senses is positioned around wellness, environmental responsibility, and destination immersion. This differentiates it from InterContinental, which has a broader global luxury and business-travel profile, and from design-led lifestyle brands such as Kimpton. The distinction concerns brand proposition, not an absolute ranking of quality.
Participation in IHG’s booking and loyalty ecosystem gives Six Senses access to international distribution, corporate systems, and IHG One Rewards members. Six Senses nevertheless retains a separate visual identity, operating philosophy, and guest-experience vocabulary.
Most Six Senses hotels are managed rather than directly owned by IHG. Residences may be sold to individual owners, while the associated resort and residence services remain subject to branding, management, and development agreements.
4. Who Founded Six Senses, and How Did It Begin?
Six Senses was founded by Sonu Shivdasani, a British entrepreneur of Indian heritage, and his Swedish-born wife, Eva Malmström Shivdasani. The couple developed Soneva Fushi on Kunfunadhoo Island in the Maldives, opening the resort in 1995 after acquiring the previously undeveloped island.
The original concept challenged the assumption that luxury required conspicuous formality or separation from the natural environment. The founders instead combined privacy, space, local or natural materials, environmental sensitivity, and relaxed service. This approach helped establish what later became widely described in hospitality as barefoot luxury.
The corporate and operating platform developed from Bangkok, which became the longstanding base for Six Senses operations. From there, the founders expanded into resort management and spas in Asian and Indian Ocean destinations.
The Six Senses name refers conceptually to the five conventional senses plus an intuitive sixth sense. This supported a hospitality proposition involving sight, sound, taste, smell, touch, and emotional perception rather than accommodation alone.
An important historical distinction is that Soneva Fushi is not a current Six Senses hotel. When the founders later sold Six Senses and its related management interests, they retained the Soneva brand and selected Soneva properties as a separate business.
5. What Is the History of Six Senses?
1995: Origins in the Maldives. Sonu and Eva Shivdasani opened Soneva Fushi and established the hospitality enterprise from which Six Senses developed. Its early philosophy linked luxury travel with natural settings, privacy, locally responsive construction, and environmental considerations.
Late 1990s and 2000s: Development of a multi-brand resort platform. The business expanded beyond its founding property and operated under several identities, including Soneva, Six Senses, and Evason. Six Senses became associated with more secluded and service-intensive resorts, while the company also expanded its spa-management activities. Properties in Thailand, Vietnam, Oman, and other leisure markets helped establish the brand’s Asian and Indian Ocean orientation.
Growth of Six Senses Spas. Spas became a core part of the business rather than a secondary hotel amenity. The company developed spas inside its own resorts and, in some cases, at third-party hotels or independent locations. This operating history explains why wellness remains structurally important to Six Senses today.
2012: Sale to Pegasus Capital Advisors. The founders sold the Six Senses and Evason brands and the associated management business to Pegasus Capital Advisors. They retained Soneva Fushi, Soneva Kiri, and the Soneva identity. This transaction created the modern separation between Six Senses and Soneva. Neil Jacobs, who had previous senior luxury-hospitality experience, became chief executive of Six Senses and continued the brand’s international development.
Mid-2010s: Expansion beyond tropical Asia. Six Senses Douro Valley in Portugal added a European wine-country retreat to the portfolio, demonstrating that the concept could work in a restored historic building rather than only in island or coastal resorts. Subsequent development included Mediterranean, mountain, and Pacific destinations.
2019: Acquisition by IHG. IHG acquired Six Senses from Pegasus. Six Senses brought IHG a specialized luxury platform with a strong wellness identity and a pipeline that could be developed through third-party capital. The acquisition also gave Six Senses access to IHG’s reservations, loyalty, procurement, technology, and owner relationships.
Early 2020s: Broader formats and geographies. The brand added or announced properties in locations such as Ibiza, Israel’s Negev Desert, the Swiss Alps, Saudi Arabia, India, Italy, Japan, and the Caribbean. Six Senses Vana in India strengthened the dedicated wellness-retreat component. Six Senses Rome demonstrated that the brand’s wellness and sustainability ideas could be applied to a city hotel in a restored heritage building.
Recent development: Urban hotels, residences, and new resort markets. Six Senses Kyoto and Six Senses La Sagesse in Grenada further diversified the portfolio. Projects in major cities and mixed-use developments have extended the brand into urban wellness and branded residences, while planned nature destinations continue its resort heritage.
The history shows continuity in wellness and environmental design, but also significant strategic change. Six Senses moved from a founder-led collection concentrated in remote leisure destinations to an asset-light luxury brand inside a global hotel group.
6. What Industry Segment Does Six Senses Occupy?
Six Senses operates in the luxury segment of the hotel industry, with more specific positioning in wellness, experiential travel, resorts, and high-end retreats. Most properties are full-service hotels offering several forms of accommodation, food and beverage, spa facilities, fitness activities, concierge support, and destination programming.
The luxury classification is supported by the brand’s service intensity, spacious rooms and villas, substantial wellness infrastructure, carefully selected destinations, design investment, and relatively high degree of personalization. It is not based merely on room price or the star rating of an individual property.
Six Senses can also be described as a luxury lifestyle brand because design, local culture, food, wellness, and social experiences are central to its identity. It is less standardized in physical appearance than a conventional global chain. A restored Roman building, a Bhutanese lodge, an Omani mountain resort, and a Maldivian island resort are expected to look and operate differently while expressing common brand principles.
The brand’s segment should not be summarized as nature or safari hospitality alone. Nature is important to many Six Senses resorts, but the portfolio also includes city hotels, ski and mountain properties, residences, and dedicated wellness retreats. Safari-style developments may fit its broader experiential strategy, yet safari accommodation is not the defining category of the operating portfolio.
Property-level star classifications vary by jurisdiction and rating organization. They should not be treated as a universal rating for the entire Six Senses brand.
7. How Is Six Senses Positioned in the Market?
Six Senses is positioned as a high-end luxury brand in which wellness, sustainability, and destination engagement are fundamental parts of the stay. Its market proposition is not simply a luxurious room in an attractive setting. The intended offer combines accommodation, personal service, food, spa and fitness programming, environmental design, and access to the surrounding place.
Service level: Six Senses provides high-touch service, usually through personalized guest relations and concierge-style assistance. Many resorts assign a Guest Experience Maker, often called a GEM, who acts as a principal point of contact.
Scale and privacy: Many properties have relatively low room or villa counts compared with large convention hotels. Villas, secluded suites, private pools, and dispersed layouts support a sense of privacy, although the precise format differs by property.
Wellness intensity: Wellness is more extensive than the conventional combination of a spa and gym. Properties may offer consultations, sleep programs, yoga, meditation, nutrition, fitness assessments, visiting practitioners, recovery treatments, and multiday wellness itineraries.
Destination identity: Architecture and activities are generally adapted to the location. Six Senses does not rely on an identical building template. The brand instead seeks consistency through operating principles, service, wellness, and sustainability.
Price and accessibility: Six Senses occupies the upper end of the lodging market and is designed primarily for travelers able to purchase premium accommodation and experiences. However, it generally presents luxury in an informal, natural, or contemporary manner rather than through ceremonial service alone.
Portfolio role: For IHG, Six Senses supplies a specialized luxury proposition suitable for destination resorts, heritage conversions, wellness retreats, branded residences, and selected urban developments. Its comparatively selective footprint supports differentiation, while IHG’s distribution system improves international visibility and booking access.
8. Where Does Six Senses Operate?
Six Senses operates a portfolio of more than two dozen hotels and resorts, supplemented by residences and spas. Because openings, rebrandings, and management agreements change over time, the precise count depends on whether branded residences, multi-lodge retreats, and pipeline developments are counted as separate properties.
Asia-Pacific remains fundamental to the brand. Operating destinations include the Maldives, Thailand, Vietnam, Cambodia, China, India, Bhutan, Japan, Indonesia, and Fiji. The region contains many of the tropical and nature-oriented properties that shaped the brand’s reputation, along with wellness retreats and urban or heritage hotels.
Europe has become increasingly important. The portfolio includes properties in Portugal, Spain, Switzerland, Italy, and Turkey. These range from the Douro Valley and Ibiza to alpine accommodation and Six Senses Rome. European development demonstrates the brand’s move into wine regions, ski markets, historic cities, and mixed-use luxury projects.
The Middle East includes established and newer destination resorts. Six Senses Zighy Bay in Oman is a longstanding mountain-and-coast property, while later development has included desert and Red Sea locations. The region suits the brand’s preference for dramatic natural settings, privacy, and resort-led development.
Africa and the Indian Ocean include Six Senses Zil Pasyon in Seychelles. The brand has also pursued selected development opportunities in African nature destinations, although announced projects should not be confused with operating hotels.
The Americas represent a smaller part of the open portfolio. Six Senses La Sagesse in Grenada provides a Caribbean presence, while additional projects have been pursued in North American leisure and urban markets.
Geographically, Six Senses remains more selective than IHG’s large global brands. Its strategy favors destinations and developments capable of supporting a distinctive wellness, nature, cultural, or residential proposition rather than comprehensive coverage of major cities.
9. What Does Six Senses Provide?
Accommodation
Six Senses properties offer combinations of guest rooms, suites, villas, private-pool accommodation, multi-bedroom residences, and retreat-style units. Island and coastal resorts commonly emphasize villas and outdoor space, while urban and heritage properties rely more heavily on rooms and suites. The accommodation is generally designed around natural materials, local architectural references, comfort, and access to the destination.
Dining and Beverages
Hotels typically provide restaurants, bars, lounges, in-room dining, and destination dining experiences. Food programs commonly emphasize local sourcing, seasonal produce, and plant-forward options. Many resorts maintain gardens or work with regional suppliers. The brand’s food philosophy does not mean that every restaurant is vegetarian or that every ingredient is produced on site.
Wellness, Spa, and Fitness
Substantial wellness facilities are among the most consistent Six Senses characteristics. Depending on the property, these may include treatment rooms, hydrotherapy areas, saunas, steam facilities, fitness centers, yoga studios, pools, meditation spaces, and consultation rooms.
Programs can extend beyond massage and beauty treatments into sleep improvement, movement, nutrition, mindfulness, recovery, and personalized wellness plans. Six Senses Vana in India is particularly retreat-oriented, while conventional resorts allow guests to select individual treatments or shorter programs.
Leisure and Destination Experiences
Resort-specific activities may include snorkeling, diving, water sports, hiking, cycling, skiing, wildlife observation, cooking classes, cultural visits, craft workshops, and excursions. These are property-dependent. A mountain hotel, city hotel, and island resort do not provide the same recreational facilities.
Family Services
Many resorts offer the Grow With Six Senses program or related children’s activities. Programming may include outdoor exploration, gardening, crafts, movement, and age-appropriate sustainability education. Childcare arrangements, age limits, facilities, and schedules vary by hotel.
Business, Events, and Celebrations
Selected hotels accommodate meetings, executive retreats, weddings, private celebrations, and buyouts. Six Senses is not primarily a large convention brand, but certain urban hotels and resorts provide meeting rooms, event venues, private dining, and group programming.
Guest Services
Services commonly include concierge assistance, destination planning, housekeeping, transfers, restaurant reservations, and personalized guest relations. Airport or seaplane transfers, butler-style assistance, and private transportation depend on the destination and room category.
Residences, Loyalty, and Digital Access
Some developments include branded residences with access to hotel services and amenities. Participating hotels also connect to IHG’s booking channels and IHG One Rewards. Recognition, points, upgrades, and other benefits depend on current program rules and property participation.
10. Why Do Guests Choose Six Senses?
1. Wellness Is Integrated Into the Stay
One reason travelers may choose Six Senses is that wellness is treated as an operating capability rather than an occasional amenity. Guests can often combine spa treatments with fitness, sleep support, nutrition, mindfulness, and outdoor activity. This is especially relevant to wellness-focused travelers who want more structure than a conventional resort spa provides.
2. Properties Offer Strong Destination Access
Many Six Senses hotels occupy distinctive island, mountain, desert, rural, or historic settings. The brand also develops activities intended to connect guests with regional landscapes, food, crafts, and communities. Experience-oriented travelers may value having accommodation and destination programming organized through the same hotel.
3. The Design Is Locally Responsive
Six Senses properties do not follow a single architectural template. The use of local references, natural materials, restored buildings, and climate-responsive layouts allows each hotel to reflect its setting. Guests who prefer recognizable service principles without identical physical design may find this balance appealing.
4. Privacy and Space Are Common Portfolio Characteristics
Villas, private pools, secluded suites, low-rise layouts, and relatively contained resort environments are common in the portfolio. These features can be particularly relevant to couples, families, high-profile guests, and travelers planning longer leisure stays. Privacy levels still differ substantially between a remote resort and an urban hotel.
5. Service Is Personalized but Generally Informal
The Guest Experience Maker model gives guests a readily identifiable contact for activities, dining, transportation, and special requests. Six Senses typically frames luxury as attentive and individualized without requiring the highly ceremonial atmosphere found in some traditional luxury hotels.
6. Sustainability Is Visible in the Operating Concept
Environmental practices are expressed through design, waste reduction, sourcing, conservation activities, Earth Lab spaces, and guest education. Specific performance varies by property, but sustainability is more visible in the Six Senses proposition than at hotel brands where it remains primarily a corporate reporting topic.
7. IHG Adds Distribution and Loyalty Utility
Membership in IHG provides international booking access and loyalty benefits at participating hotels. This can make Six Senses relevant to travelers who want an individualized luxury resort experience while remaining inside a large hotel group’s reservations and rewards ecosystem.
11. Who Does Six Senses Serve?
Affluent leisure travelers form a principal customer group. These guests may be planning island holidays, mountain trips, cultural journeys, or multiday resort stays. Villas, suites, destination dining, private excursions, and spa services are particularly relevant to this segment.
Wellness-oriented travelers include guests seeking treatments, fitness support, better sleep, stress reduction, mindfulness, or more structured retreat programs. Their needs range from adding a consultation to a holiday through to selecting a dedicated wellness stay at a property such as Six Senses Vana.
Couples and privacy-seeking guests may choose the brand for secluded accommodation, romantic settings, private dining, and personalized itinerary planning. Honeymoons and anniversaries fit this demand, although Six Senses is not exclusively a couples brand.
Families and multigenerational groups are important at many resorts. Multi-bedroom villas, pools, children’s programming, outdoor activities, and residence-style accommodation can support longer family stays. The suitability of individual hotels for young children varies by location and design.
Experience-oriented urban and cultural travelers are increasingly relevant as the portfolio expands into Rome, Kyoto, and other city or heritage settings. These guests may value the combination of cultural access, design, wellness facilities, and a smaller-scale luxury environment.
Residence owners and long-stay users form a distinct segment at mixed-use developments. They seek residential space and privacy alongside hotel services, property management, dining, wellness, and access to the wider resort.
Business travelers and corporate groups use selected properties, particularly in urban hotels and executive-retreat settings, but large-scale corporate travel is not the brand’s dominant identity.
12. What Defines the Six Senses Guest Experience?
The Six Senses guest journey is designed to feel personalized, place-specific, and relatively informal. Before or after arrival, the hotel may gather information about preferences, transportation, dietary requirements, wellness interests, and planned activities. At many properties, a Guest Experience Maker becomes the guest’s primary contact.
Rooms and villas commonly use natural textures, subdued colors, locally influenced objects, and strong connections to outdoor space. Urban properties adapt this language to historic or contemporary city buildings rather than recreating a tropical resort aesthetic.
Wellness appears throughout the stay. A guest may encounter sleep-oriented room features, healthier dining choices, morning movement sessions, spa consultations, meditation, or fitness activities. Participation is optional. Travelers can stay for a conventional luxury holiday without following a structured wellness program.
Public spaces generally emphasize landscape, views, courtyards, terraces, gardens, or restored architectural features. Dining and activities are often used to introduce local ingredients and traditions. Earth Lab spaces at certain properties explain conservation, waste reduction, gardening, or practical sustainability initiatives.
Service is intended to anticipate needs while maintaining a relaxed tone. This is a recurring brand characteristic, but implementation inevitably varies by hotel, destination, staffing environment, and season. Specific amenities such as ski access, marine centers, private beaches, thermal facilities, or extensive children’s clubs are property-level features rather than universal standards.
13. What Distinguishes Six Senses From Other Hotel Brands?
Wellness as a core operating discipline: Six Senses has a long history of operating spas and developing wellness programs. This gives wellness a more central role in brand identity, space planning, staffing, and guest programming than it has at many general luxury brands.
A recognizable philosophy without identical buildings: Properties share principles relating to wellness, service, sustainability, and local connection, but their architecture can differ substantially. This allows the brand to operate restored heritage buildings, tropical villas, mountain lodges, and urban hotels without imposing one visual template.
Visible environmental programming: Organic gardens, Earth Labs, conservation initiatives, local sourcing, and waste-reduction efforts make environmental topics part of the guest-facing experience. These practices should still be assessed property by property rather than assumed to produce identical outcomes everywhere.
Combination of retreats and conventional luxury stays: Six Senses can serve a guest seeking a structured wellness journey as well as a traveler wanting a beach, cultural, or mountain holiday with access to strong spa facilities. This broadens the proposition beyond specialist destination spas.
Selective scale within a large hotel family: Six Senses retains the feel of a relatively curated portfolio while benefiting from IHG’s global distribution, loyalty program, development relationships, and operating infrastructure. That combination is strategically important for hotel owners as well as guests.
14. How Should Six Senses Be Understood Today?
What Remains Central
Wellness, environmental awareness, personalization, natural materials, and connection to place remain central to Six Senses. Its most recognizable properties continue to be destination resorts with substantial spas, privacy, and immersive activities. The founders’ preference for informal, environmentally responsive luxury still influences the brand, even though they no longer own it.
What Has Changed
Ownership has moved from the founders to private equity and then to IHG. The portfolio has expanded from its Asian and Indian Ocean resort base into Europe, the Middle East, the Caribbean, mountain destinations, historic buildings, cities, and branded residences. Loyalty integration and access to IHG’s distribution system have also made the brand part of a much larger commercial platform.
What the Brand Name Signals Today
Analytically, the Six Senses name signals a luxury hotel experience in which wellness and destination programming should be more prominent than at a conventional full-service hotel. It also suggests individualized design, an informal service tone, and visible environmental initiatives. It does not guarantee that every property has the same facilities, setting, room style, or degree of seclusion.
Important Limitations
Six Senses is often described as a nature-retreat brand, but that description is incomplete. Urban hotels and heritage conversions now form a meaningful part of its development strategy. It is also not independent, despite the individualized appearance of its properties. Six Senses is an IHG-owned brand, while the real estate behind individual hotels is commonly owned by third parties.
Today, Six Senses represents IHG’s most wellness-intensive luxury proposition and an example of how a specialized resort concept can expand without abandoning destination-specific design.
15. Frequently Asked Questions
When was Six Senses founded?
Six Senses traces its founding to 1995, when Sonu Shivdasani and Eva Malmström Shivdasani opened Soneva Fushi in the Maldives and established the hospitality business from which Six Senses developed. Soneva Fushi is now part of the separate Soneva company.
Who founded Six Senses?
Six Senses was founded by Sonu Shivdasani and Eva Malmström Shivdasani. Their original concept combined privacy, nature, local architecture, environmental awareness, and informal luxury service. They sold the Six Senses business in 2012 but retained the separate Soneva brand.
Who owns Six Senses?
IHG Hotels & Resorts owns the Six Senses brand and operating platform. IHG acquired it from Pegasus Capital Advisors in 2019. This does not mean IHG owns every hotel building, since individual properties are generally owned by separate investors or developers.
Is Six Senses a luxury hotel brand?
Yes. Six Senses operates in the luxury hospitality segment, with a particular focus on wellness, destination experiences, sustainability, privacy, and personalized service. Star classifications vary by property and country, so luxury segment positioning should not be confused with a universal star rating.
Where does Six Senses operate?
Six Senses operates in Asia-Pacific, Europe, the Middle East, Africa, and selected Americas destinations. Important markets include the Maldives, Thailand, Vietnam, Bhutan, India, Japan, Portugal, Italy, Switzerland, Oman, Seychelles, Fiji, and Grenada.
What does Six Senses provide?
Depending on the property, Six Senses provides rooms, suites, villas, residences, restaurants, bars, spas, fitness facilities, wellness programs, children’s activities, cultural experiences, water sports, mountain recreation, private excursions, events, and personalized guest services.
Does Six Senses participate in a loyalty program?
Participating Six Senses hotels are connected to IHG One Rewards. Members may earn or redeem points and receive relevant benefits under current program rules. Participation, recognition, upgrades, and other benefits can vary by hotel, residence, rate, and booking channel.
Why might travelers choose Six Senses?
Travelers may select Six Senses for its integrated wellness programs, distinctive destinations, privacy, locally responsive design, personalized but informal service, environmental initiatives, and access to IHG’s booking and loyalty ecosystem. The importance of each factor depends on the individual property and trip purpose.